1. How effective is the
combination of your main
product and your ancillary
tasks?
2. In the research stage of my coursework I discovered that each artist in the music
industry obtain a particular style which is highlighted through their media products
e.g. their music videos and also the various other products they release to promote
themselves including; albums, merchandise and billboard posters. This style is
portrayed through their distinctive star image which is unique through every artist
and usually relating to their chosen genre. This makes them more recognisable to
their audience and it’s what makes their star image personal and exclusive. As an
artist’s products link together it makes their products more professional and sticks
to the conventions of real media products.
My media products!
In relation to my media products I
intended to follow these conventions
and ideas to attract my intended
target audience which will be
achieved by ensuring that my digi
pak, poster advertisement and music
video have recognisable continuity
which will be expressed through the
colour scheme, font, images etc.
3. Fonts
Usually pop artists have a unique style of font ,personal to them only
which features on all of their products. I believe that I have achieved
this by using the same font for the artists name Lola and her album font
which features throughout all of my media products including the digi
pak, poster advertisement and music video. An example of this in other
pop artists is Jessie J. By having the same style font it enables the
artist to become more observable in the music industry making their
star image more popular. This is something which I would like to have
in my media products so the consumer would be able to visibly identify
who the artist is instantly. The way the font is structured on the covers
is in a big font which would stand out and be noticeable towards my
audience.
4. Colour scheme
Throughout all of my media products I have made sure that the colour scheme
is continuous throughout all three of the products. I want my products to flow
continuously to keep it in a professional manner and to follow the conventions of
real media products. It is evident throughout my products that I have chosen a
light pastel colour scheme. This is through the use of light pinks, light blues and
purples. For example I used a light pastel blue colour for the artists name ‘Lola’
this colour would be noticeable towards the audience as its part of her star
image and individual persona. I also used a light pastel purple colour for the
name of the album which features throughout the digi pak, and poster
advertisement. This shows the continuity of my ancillary tasks, showing I have
kept to the correct colour scheme to reach my target consumer. I intended to
use these colours to reach my target audience of young teenage girls as these
colours are commonly associated with girls at a young age especially with an
interest in Pop music. The colours which I have chosen connote a sweet, light,
innocent persona which would allow the audience to aspire too.
5. My ancillary tasks including both my digi pak and poster advertisements
defiantly show its continuity through the use of the light pink colour used
for the background. I chose to use a pink textured colour with a gradient
effect of different shades of pink. I thought that this colour was suitable as
it is a feminine and would reach my intended target audience of young
teenage girls.
I thought that the colour scheme was not only important for the font
and the colours used throughout my digi pak but also through the
mise en scene of my music video. I created a mood board in the
planning stage of my ancillary tasks which included clothing, make
up, props hair styles and a colour palette which consisted of various
pastel shades. I think it was important that I created this mood board
as I was able to refer to it whilst in the process of creating my music
video and ancillary tasks. I also referred to my target audience mood
board which I created in the planning stage which also helped me
develop the my chosen colours and the interests which they enjoy
which I could adapt onto my media products.
6. Through the mise en scene it reflects the colour scheme which I have
used throughout both my ancillary tasks and music video. Most of the
outfits which my artist wore associated with the colour scheme. For
example in the chorus she wore a light pink pastel top with natural make
up and also in her living room where she received a text from her
boyfriend she wore a light yellow baggy top. Here, I am meeting the
conventions of existing pop music videos and at the same time
attracting my target audience as they would wear a similar style of
clothing and colours.
7. CHALLENGES!
However, I do feel as if I have challenged the use of my colour
scheme in part of my music video where it shows a flashback of
the two actors happy in their relationship. The colours associated
with this scene are not light pastel colours which I have
continuously used throughout my ancillary tasks but instead a
black and white effect to signify the sadness and sorrow of the
memory. I did this purposely to show the effectiveness of the
relationship and how it changes enhancing the narrative of my
music video.
8. Iconography
I believe that I have used iconography
quite effectively throughout my music
video and ancillary tasks. In reference
to props, I used balloons as props in
the ancillary task photo shoot (picture)
which I decided to use as the main
image for my poster advertisement and
digi pak. However, these balloons do
not appear in any scene of my music
video this shows the effectiveness of
my ancillary tasks to make the
audience intrigued so they are able to
question why there balloons feature on
the digi pak and poster advertisement
but not in the music video. This could
show the artists personality as being
fun and sweet but some may be able to
answer what the symbolism of the
balloons are. They are associated to
one of the songs in the album ‘the only
way is up’.
The balloons overall
symbolise that the artist
is free now that she has
broken up with her
boyfriend and she is now
free to be able to go
anywhere in her life
without being prevented
by her boyfriend.
9. Typography
I believe that the written text which I have used on throughout my digi
pak especially show the combination between my main product and my
ancillary tasks. On the back cover of my digi pak I have included the
song list of the songs which feature in the album. The songs which I
have chosen reflect the concept of the music video being based around
love, relationships and boys. This shows the combination between the
two as the audience would be able to grasp the meaning and message
from the album.
10. Camera shots
I have used a number of different camera shots throughout my music video and
ancillary tasks including close up shots, medium close up short and long shots. I
have focused more on medium close up shots of the artist looking directly into
the camera because I think that this is the best way that the artist can connect
to the audience and also how the audience can focus on the artist whilst she is
singing expressing her true strong emotions.
I also believe that through mode of address the audience are able to enhance
their feelings towards the artists. An example of this is in the chorus of the music
video in how all you see is the artist with a plain white back drop. This would
mean the audience would not be distracted by anything else and would only be
focusing on the artist singing.
Directly looking
into the camera
11. I have showed the combination of my ancillary tasks and my
music video through the images used on the inside cover. I have
used four different images on my inside cover which show the
artist ‘Lola’ pulling different facial expressions highlighting her
enjoyable bubbly personality. These photos were taken by the
artist standing in front of a plain white back drop. Here, this shows
the combination of my ancillary task and music video as it shows
the similarity of ideas through the use of the white back drop in
the photos used on the inside cover and the white plain back drop
used in the chorus scene of my music video. This accentuates the
fact that I am able to link my two products together.
12. I believe that I have showed continuity efficiently throughout
my ancillary task products. For example using the social
media sites logo ‘Twitter’ and ‘Facebook on both my poster
advertisement and on the back cover of my digipak. These
will show the audience other media platforms where they can
find out about the artist.
Overall I do believe that the
combination of my ancillary tasks
and my media products are
effective and I have targeted my
intended audience efficiently.
