This presentation is the final concept of Team 14 for BSiT @ PICNIC '12. Their concept was originally developed during a course at the polytecnico di milano, but was submitted for the BSiT mobile design challenge of 7scenes.

1. ANALYTHIC PHASE
Who?
Family during a mid-long trip.
Where?
one from the 189 “Bandiere Arancioni”
1-3h
When?
medium-short experience, time needed
to visit a borough

2. CREATIVE PHASE
Rules:
Check-in game (using smartphone)
Configuration:
Every family is a team
Conflict:
Each user has a random character. The conflict is
limited to other families. vs
Platform:
Mobile app + Facebook platform

3. FIRST APP RUN
1.TAKE A PHOTO 2.RANDOMIZE CHARACTER 3.FORM THE TEAM
Papà
LOADING MOZZO

4. PUSH NOTIFICATIONS
1. PLAN A TRIP 2.PUSH NOTIFICATION 3.VISIT THE BOROUGH
Z z
BANDIERA
RZ
ARANCIONE
br NEARBY

5. CHECK IN - reward
Reaching a borough makes the team earn 30pts
30 points
The social aspect is fundamental: every action will
be shared on Facebook, so every other family can
gain interest into visiting some of the italy
hidden beauty.

6. TYPICAL FOOD - reward
Sharing the picture of a typical food makes the family earn 50 pts.
The users can also share a feedback for the restaurant. This serves as an
app contenct, and also as a real feedback.
50 points
Every shared contenct add bonus points
makes people wanna try things

7. “POI” PICTURE - reward
Sharing the picture of the “Point of Interest”, makes the family earn 100 points.
100 punti
CONTEST + reward:
the key point is not known by the users: they have
to follow the GPS coordinates, till they reach their
destination; to prove that, they’ll need to take a picture
and share it.

8. SHARE - do it social
Every family can write a review of the borough. The app and the facebook platform
allow other users to read every review; in this way there’s a collection of real
feedbacks.
150 points
COMPETITIVE ADVANTAGE
- real feedbacks
- content by user
- reward for each content