76. SO, THANK YOU FOR LISTENING AND WELCOME TO FINLAND, 358.fi/madein358
77.
78.
Hinweis der Redaktion
IN CASE YOU WERE NOT QUIET
I’M A SIMPLE MAN
I’M A SIMPLE MAN
AND THEN WE TRY TO ANSWER THE QUESTION WHETHER THE ADVERTISING CAN BE FOUND
This is my chance to discuss my own work and tell a little about my self.
I TOOK THE PLANE AND FLEW TO THE WEST
ALL THE WAY HERE BUT TO WORK.
AND GUESS WHAT WAS MY CLIENT?
FROM THE INSIDE IT IS VERY FANCY, MOST OF THE ROOMS DONT’ EVEN HAVE WINDOWS… AND THE DAYS WERE LONG, VERY LONG
AND THE FOOD WAS DELICIOUS.
JUST A WILD GUESS DID IT WIN… A COPY OF ADWEEK
PUHETTA VEDÄTTÄMISESTÄ JA SIITÄ MITEN JOSKUS SITÄ VAAN ON TÄYSILLÄ OMAN PUOLELLA, KOSKA MIKÄ MUUKAAN SITÄ TUNTUISI OIKEALTA…
PUHETTA VEDÄTTÄMISESTÄ JA SIITÄ MITEN JOSKUS SITÄ VAAN ON TÄYSILLÄ OMAN PUOLELLA, KOSKA MIKÄ MUUKAAN SITÄ TUNTUISI OIKEALTA…
KUINKA SE VIE ALAA OIKEAAN SUUNTAAN JNE
IMAGINE IF THE RULES CHANGED AND HE’D HAVE TO PLAY RUGBY
HE’D HAVE TO FACE GUYS LIKE THIS: SEBASTIEN CHABAL, THE FRENCH RUGBY PLAYER WITH A TOTALLY DIFFERENT SET OF RULES. SUDDENLY SO MUCH MORE IS ALLOWED, SO MUCH MORE IS POSSIBLE
AUTCH THIS IS EXACTLY WHAT HAS HAPPENED IN CANNES. THIS GUY HERE IS THE FINE OLD AD MAN: PRINT, TV, POSTERS… THEN COMES SOMEBODY FROM AUSTRALIA AND WINS THREE GRAND PRIX WITH ONE JOB – ACTUALLY THE BEST JOB WOULD NOT HAVE BEEN POSSIBLE… AND WHAT’S EVEN MORE DEPRESSING THEIR WORK IS DETEORATING.
THIS KIND OF STUFF WAS WINNING WHEN
THIS KIND OF STUFF WAS WINNING WHEN
THIS KIND OF STUFF WAS WINNING WHEN
THIS KIND OF STUFF WAS WINNING WHEN
THIS KIND OF STUFF WAS WINNING WHEN
Already weaker… We had the same idea… Not very original…
AND THIS IS THE ONE THAT WON THIS YEAR
AUTCH Is it a joke? How can that be the best print ad in the whole world? I’m sure Lidl did better. The category is just symbolic wanking. Visual puzzles or riddles you have to crack. And those people are still regarded as the christiano ronaldos in my business. And still most of those GUYS THINK THIS IS ”CYBER”
A banner. THIS IS FROM A BLOG THAT COLLECTS THESE FAILING CONTEXTUAL ADS. ADS IN A WRON CONTEXT. (I CHOSE THE YAHOO EXAMPLE JUST TO BE NICE TO THE GOOGLE AND MICROSOFT SPEAKERS IN THE HOUSE) ONE OF MY OLD COLLEAGUES ONCE CALLED FOR THE INTERACTIVE PRODUCER, HEY KARI COME AND DO THE ELECTRIC PLAN FOR US THIS IS HOW THEY SEE IT… INSTEAD THE BRIGHTEST MINDS IN THE INDUSTRY
SO, THEY SUFFER They wonder what happened to their job. There are just in california 70 000 of them unemployed
OR THEY IGNORE And keep keep on keeping on Sorry, christiano, you’re still doing great, no offence. THEY DON’T KNOW HOW TO EVEN PURSUE FOR SOMETHING LIKE THIS
THIS IS SO 2008 – THEY REALLY CRACKED WHAT TO DO WITH SOCIAL MEDIA
THIS CAN BE A PLATFORM FOR A NEW COMMUNITY IT IS LIKE NIKE PLUS
THEY BOTH HAVE A NEW INTERFACE TO SOMETHING VERY FAMILIAR: DRIVING A CAR OR RUNNING THEY MAKE IT SO MUCH MORE INSPIRING
AND THEY GATHER PEOPLE GLOBALLY AROUND A COMMON INTEREST YES, A GRAND PRIX A COUPLE OF YEARS AGO
JUST LIKE THEY DID. HOW MANY MILLIONS WAS IT AGAIN? THE BRAZILIAN JURY MEMBER TOLD ABOUT IT…
THIS THING SIMPLY WOULD NOT EXIST WITHOUT INTERNET THAT IS THE REASON IT WAS AWARDED BUT AS A HUGE BIG IDEA,
AND IT CHANGES SO FAST THAT MAYBE NEXT YEAR IT IS HARD TO FIND THE BEST MARKETNG IN THERE ALREADY THIS YEAR THE SELECTION OF IPHONE APP ENTRIES WAS NOT REPRESENTING WHAT’S HAPPENING IN THAT SCENE 1. THE COMPANIES CAN BE IN BUSINESSES WHERE THE CULTURE IS DIFFERENT: NO FIREWORKSON RIVIERA NEEDED TO POINT THE BEST WORK IT IS JUDGED ON BLOGS EVERY DAY 2. THE COMPANIES CAN BE SMALL: TOO EXPENSIVE, TIME CONSUMING 3. BECAUSE THE FESTIVALS ARE NOT RELEVANT TO ALL COMPANIES MANY GET CLIENTS WITHOUT WINNING AWARDS
WHICH IS ACTUALLY THE COUNTRY CODE OF FINLAND… THE RING RING, CAN I TALK TO MISTER NOKIA
I’M A SIMPLE MAN
I’M A SIMPLE MAN
I’M A SIMPLE MAN
I’M A SIMPLE MAN
I’M A SIMPLE MAN
WE THINK OLD FOLKS HAVE A POINT
WE THINK OLD FOLKS HAVE A POINT
WE THINK OLD FOLKS HAVE A POINT
THIS IS OUR APPROACH TO THINGS AT 358 IT CAN BE JUST INTERACTIVE LIKE WHOPPER SACRIFICE IT CAN BE A NEW FEATURE IN A CAR LIKE THE ECO DRIVE IT CAN BE A GAME THAT HAS MILLIONS OF PLAYERS IT CAN BE A PRANK MADE TO LAWYERS IT CAN BE JUST ANOTHER PROMOTION WHERE YOU CAN WIN A TRIP… BUT JUST EXECUTED IN A MUCH MORE CLEVER WAY THAN ANY OTHER PROMOTION BEFORE WE DON’T KNOW WHAT ADVERTISING IS TOMORROW, SO IT’D BE SILLY TO BET JUST ON THE INTERNET
