Just how strong are the winds blowing communication preferences away from print and to the online world? Here's an overview of the impact of smart phones, e-readers, and social media on marketing communications in higher education contacts for recruitment and fund-raising.

1. When to Know When It's Time to Go Digital ©Robert E. Johnson, Ph.D. 2009 CUPRAP Fall West Workshop October 12, 2009 Pittsburgh, PA

4. And in 2009 in Michigan…

6. The future of smart phones… Your website on a small screen?

8. Your publications on e-readers… http://en.wikipedia.org/wiki/E-book_device#Specialized_devices

11. What are high school students saying? 2007 Noel Levitz “E-Expectations Class of 2007” Prefer web for information… 57% Prefer print for information… 43%

12. Parents… 80% say… “ The E-Expectations of the Parents of College-Bound Students” Noel-Levitz “ I prefer to go to the Web site for information, but if it is a school I really like , I’m willing to call them or read brochures to get answers to my questions.”

18. Students tell faculty stories… University of Pittsburgh

19. The good and the ugly on YouTube… University at Albany

20. Facebook… People will talk SUNY New Paltz

22. A strong brand statement… http://www.uconn.edu/

23. Easy to scan for brand message… http://www.smith.edu/about_howsmithfeels.php

24. “ Carewords” to engage visitors… http://www.kenan-flagler.unc.edu/programs/emba/index.cfm

25. Establish credibility with frank talk… http://www.muhlenberg.edu/admissions/aid.html

27. Offer a viewbook in online format… http://www.risd.edu/undergraduate/Default.aspx

28. For alumni, friends, parents… http://www.alumnae.mtholyoke.edu/blogs/blog/mount-holyoke-alumnae-quarterly

29. Try to avoid this… http://issuu.com/umson/docs/university_of_maryland_nursing

30. In favor of this… http://magazine.jhu.edu/

31. Email student recruitment…

32. Email estate planning…

33. To stay up-to-date…

34. Research on what people do… http://www.pewinternet.org/

35. Shameless self-promotion… http://www.bobjohnsonconsulting.com/

36. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC 248.766.6425 [email_address] http://twitter.com/HighEdMarketing Customer Carewords Research for Engaging Websites: http://www.bobjohnsonconsulting.com/customercarewords.html