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International Student Recruitment: Best Practice Website Features

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Review of 19 website features for international student recruitment from colleges and universities in Australia, Canada, United Kingdom, and United States.

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International Student Recruitment: Best Practice Website Features

  1. 1. International Student Recruitment: Best Practice Website Features ACT Enrollment Planners Conference July 22, 2010 Chicago, IL
  2. 2. 7 essential web tips… <ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul>
  3. 3. The value of a first impression at your official website is… Priceless
  4. 4. Recruitment can soar or crash with… The experience people have on your website
  5. 5. Experience… more important than a marketing claim <ul><li>Attention to content and usability… </li></ul><ul><ul><ul><li>Can people easily find what they want? </li></ul></ul></ul><ul><ul><ul><li>Can they easily interact with you after they find it? </li></ul></ul></ul><ul><ul><ul><li>How fast will you respond to a question? </li></ul></ul></ul><ul><li>Student experience stories = good content </li></ul>
  6. 6. Frustration points can kill you… <ul><li>Broken links </li></ul><ul><li>Links that don’t take people to what they expect </li></ul><ul><li>Search engines that don’t work </li></ul><ul><li>Out-of-date information </li></ul><ul><li>Content people can’t scan in 5-seconds </li></ul>
  7. 7. Strong marketing examples… 19 web features from around the world
  8. 8. Strong entry page, only for students… http://www.mmu.ac.uk/international/
  9. 9. Video for country, province, university… http://www.uofaweb.ualberta.ca/uai_prospective/whychooseuofa.cfm
  10. 10. Highly visible links to inquire & apply http://www.uts.edu.au/international/?inst=92
  11. 11. Prominent scholarship information… http://www.trentu.ca/international/financesandscholarships.php
  12. 12. Student testimonials, country by country… http://www.fanshawec.ca/EN/international/international/76212/testimonials.html
  13. 13. Customizing information by world region… http://www.futurestudents.unimelb.edu.au/int/regions/n-america
  14. 14. Customizing information by country… http://www.mmu.ac.uk/international/
  15. 15. In depth on a single country… http://w3.stu.ca/stu/future_students/basics/american/american.aspx
  16. 16. Nicely varied student stories… http://www.futurestudents.unimelb.edu.au/int/regions/n-america
  17. 17. Rare: readable online PDF brochure… http://www.i-studentadvisor.com/loyalist/loyalist-english.html
  18. 18. Contacting current international students… http://www.american.edu/ocl/isss/AU-diplomat-profiles.cfm
  19. 19. Especially for paid recruiting agents… http://www.unb.ca/prospective/international/agents.html
  20. 20. Overseas recruitment schedule... http://www.international.unsw.edu.au/contacts/contactschedule.html
  21. 21. Online information in multiple languages… http://www.usyd.edu.au/internationaloffice/?inst=11
  22. 22. Glossary of academic terms…
  23. 23. Especially for guidance counselors… http://www.unb.ca/prospective/international/guidance.html
  24. 24. Guide to using an education agent… http://www.monash.edu/study/international/agents/using.html
  25. 25. Engage with social media… http://bit.ly/cKj0W4
  26. 26. Activate “Discussions”… http://www.facebook.com/macquarieinternational?ref=mf
  27. 27. Summing up key points… <ul><li>Find and eliminate things that don’t work on your website </li></ul><ul><li>Make tasks easy to do… </li></ul><ul><ul><li>Scan read your web pages </li></ul></ul><ul><ul><li>Find academic programs and courses </li></ul></ul><ul><ul><li>Contact people on your campus </li></ul></ul><ul><li>Increase student experience stories… </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Social networks </li></ul></ul>
  28. 28. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com