Explore a 90% Postive University Website Rating from Future Students & Their Parents
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Susquehanna University in 2010 and 2011 undertook a Customer Carewords survey of future students and their parents on to identify what was most liked and disliked. The results were extremely positive
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Explore a 90% Postive University Website Rating from Future Students & Their Parents
- 1. Explore a 90% Positive University Website Rating from Future Students & Their Parents © Robert E. Johnson 2011 ACT Enrollment Planners Conference Chicago, IL July 20-22, 2011 Bob Johnson Consulting, LLC
- 3. Major reason people go to a website… Complete a task Bob Johnson Consulting, LLC
- 5. The Golden Rule… 5 seconds to connect Bob Johnson Consulting, LLC
- 6. Susquehanna University CCI Survey Responses in 2010 & 2011… Future students… 182 & 134 responses Parents… 114 & 153 responses Bob Johnson Consulting, LLC
- 7. 2010: Few negative votes in any area…
- 8. 2011: Very similar results…
- 9. 2011 vs.18 higher education results…
- 10. Content areas in 2011…
- 11. Social areas in 2011…
- 12. Information Architecture areas in 2011…
- 13. “ If there is one improvement you could make to our site, what is it and why would you make it?” Bob Johnson Consulting, LLC
- 14. 2010: From 109 future students… Bob Johnson Consulting, LLC
- 16. 2010: From 53 parents… Bob Johnson Consulting, LLC
- 18. Exploring the website… Bob Johnson Consulting, LLC
- 20. If you start at the home page… Bob Johnson Consulting, LLC
- 21. First impression at Admissions… http://www.susqu.edu/admissions/default.asp Bob Johnson Consulting, LLC
- 22. Lower on the admissions page… Bob Johnson Consulting, LLC
- 23. A mix of student stories… Bob Johnson Consulting, LLC
- 24. The “Susquepedia” feature… http://www.susqu.edu/Susquepedia.htm Bob Johnson Consulting, LLC
- 25. Clean, if long, inquiry form… http://www.susqu.edu/admissions/21880.asp Bob Johnson Consulting, LLC
- 26. My favorite inquiry form… http://email.blueoxmailbox.com/content/28818/RequestMoreInfo.html Bob Johnson Consulting, LLC
- 27. Easy-to-scan list of majors, restrained use of top-page photo… Bob Johnson Consulting, LLC
- 28. Consistent navigation at academic program pages… Bob Johnson Consulting, LLC
- 29. Scholarships, financial aid… http://www.susqu.edu/admissions/FinancialAid.asp Bob Johnson Consulting, LLC
- 30. Campus visit details… http://www.susqu.edu/admissions/4640.asp Bob Johnson Consulting, LLC
- 31. Outcome stats by academic area… http://www.susqu.edu/admissions/4066.asp Bob Johnson Consulting, LLC
- 33. Special thanks to… Paul M. Novack, Jr. Director of Web Communications Susquehanna University [email_address] Bob Johnson Consulting, LLC
- 34. Bob Johnson Consulting, LLC Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com