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Building Your Brand Online: Top Higher Education Webistes

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Bob Johnson, Ph.D.
Bob Johnson, Ph.D.

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Building Your Brand Online: Top Higher Education Website Examples ©Robert E. Johnson, Ph.D. 2010 eduWeb2010 July 27, 2010 Chicago, Illinois
6 web tips to help your brand fly high… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People visit websites to… Complete a Task
Your brand will soar or crash with… Experiences on your website
Experience… more important than a brand claim ,[object Object],[object Object],[object Object],[object Object],[object Object]
Frustration points kill your brand… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Distance learning students…
Parents & future students…
The brand image you want… http://bit.ly/aGHyOw ,[object Object]
Easy task completion…
Immediate brand impact… http://www.devry.edu/
Top tasks from the home page… http://umanitoba.ca/
Search and site map together… http://www.stedwards.edu/siteindex.htm
Make “online” easy to find… http://www.umassulearn.net/classes/fall-2010/online
Easy to scan academic page… http://www.worldcampus.psu.edu/iMBA.shtml
Integrating web site & social media… http://www.langara.bc.ca/
Net cost calculator… quick, easy http://www.utoledo.edu/admission/cost/dhs/
No PDFs & “flip tech” for publications… https://apps.carleton.edu/giving/report/2009/
“ Right for the web” online viewbook… http://www.risd.edu/undergraduate/Default.aspx
Blog format for online magazine… http://alfredmagazine.alfred.edu/
Simple forms to encourage inquries… http://www.blueoxmailbox.com/Display/40/126/100/RequestMoreInfo.html
Another strong example… https://www.devry2.com/landing6/default.aspx?vc=140432
Easy cost calculator… http://adultlearner.njit.edu/costs/calc-tuition.php
A friendly registrar’s page… http://registrar.missouri.edu/
Welcome input from visitors… http://webredesign.blogs.wesleyan.edu/
Real stories validate your brand… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Coping with family, work challenges… http://www.kenan-flagler.unc.edu/programs/emba/advance/balance.cfm
The proverbial summary…
Summing up points to boost the brand… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com

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