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Surviving in a New World: Social Media and Web Communications

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Bob Johnson, Ph.D.
Bob Johnson, Ph.D.

Impact of new technology on higher education marketing communications. E-readers, YouTube as a search tool. College and university examples integrating social media into regular websites for student recruitment and alumni communications.

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Surviving in a New World: Social Media and Web Communications © 2008 Robert E. Johnson, Ph.D. ACT State Organization, Ohio 2009 Annual Conference January 27-28, 2009 Columbus, Ohio
There’s a revolution underway…. In the way we connect, get information, and entertain ourselves…
Why is this man smiling?
How will newspapers survive?
Is the Kindle the future of reading?
Why did Wikipedia trump Britannica? Traffic rank of 8………… Traffic rank of 2,593
Starting in 2008…
Will YouTube replace Google for search?
Where are people going today for information and personal connections? Online… Especially people under 50 years…
Popular social networks… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best place for demographic data… Pew Internet & American Life Project… “ Adults & Social Network Websites”… January 14, 2009
Relevant data from 2008… Internet users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relevant data from 2008… ethnicity ,[object Object],[object Object],[object Object],[object Object]
Relevant data from 2008… education ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why are people on social networks? ,[object Object],[object Object],[object Object],[object Object],[object Object]
For marketers, can we advertise? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social networking examples…
WPI… for new admits http://admissions.wpi.edu/Congrats/connect.html
OSU… for alumni http://tinyurl.com/6e8oz5
Create your own site with ning… http://edmondscc.ning.com/
Tell everyone you’re doing it! http://tinyurl.com/5htssl
If you create social networking sites… Don’t disable anything that let’s people who use the site add content to it… Don’t preach… have a conversation
In the future… Follow the revolution… Or lead it yourself
Marketingprofs.com
Clickz.com
Diosacommunications.com
Shameless self-promotion… http://www.bobjohnsonblog.com/ http://twitter.com/HighEdMarketing
Thank You! Bob Johnson, Ph.D. President and Senior Consultant Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html

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