1. Instant consumer understanding for a tailored brand proposition
EMOTIONAL ENGAGEMENT | AUTHENTICITY | EMPATHY

2. MySmark: rich customers insights for CRM

3. USECASE :
50% Visitors interaction
(no reward, organic)
www.canalettovenezia.it/en
CLIENT
METRICS
DESCRIPTION
CRM
Enable visitors to emotionally
interact with a painting and
show their comments in a
spectacular way
Communicaton & PR:
• #10 extra articles in
international press
• Real-time online infographic
for visitors
• Insights for product design
and next exhibition

4. USECASE :
• Instant gauge of talks
• Instant metrics about
key questions for the
future of marketing
www.marketingsociety.ie
CLIENT
METRICS
DESCRIPTION
CRM
Monitoring
“The Big Marketing Debate”
Planning & Forecasting:
Improve events series from
audience insights.

5. USECASE :
• 10% Organic conversion
(visitors vs votes)
• 3% Profiled votes
& sharing
www.festivalshow.it
CLIENT
METRICS
DESCRIPTION
CRM
Online voting system
for a music talent show
Social CRM:
Vote and Like our
Facebook page!

6. USECASE :
• 50% Conversion to the
survey
• 20% Promotion
sharing
www.astoria.it
CLIENT
15% FB
5% TW
METRICS
DESCRIPTION
CRM
New product launch
9.5 Alcohol free Prosecco
Sales & Marketing:
Connect event audience
with a drink
& capture instant
preferences about how
to consume it

7. USECASE :
• 16% Interactions
(no incentives, no rewards)
• 8% Profiled insight
www.coopvoce.it
CLIENT
METRICS
DESCRIPTION
CRM
Measure customers reactions
to new telco promotions
Strategy formulation:
Post elaborate consumer
insights for commercial
strategies and a new
customer service