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Collaborate or die
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13 Many of these companies are relatively new to the world…
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14 …. even in one of the most conservative industries!!
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23 WORLD IS BECOMING COLLABORATIVE A COLLABORATIVE ECONOMY
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25 TAXI’S VS LYFT
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26 HOTELS VS AIRBNB
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27 RESTAURANTS VS FEASTLY
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28 BANKS VS LENDING CLUB
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29 EMPLOYMENT AGENCIES VS ODESK
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30 OFFICE RENTAL AGENCIES VS LIQUIDSPACE
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31 SHOPS VS YERDLE
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33 IT IS TIME TO TRANSFORM THE WAY YOU DO BUSINESS
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46 Traditional media is getting far less effective
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47 Word of Mouth is the most effective media
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48 Word of Mouth is the most effective media
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49 Word of Mouth is the most effective media
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50 Word of mouth marketing has many faces…
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51 with different levels of impact…
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52 …involving different types of stakeholders
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54 Awareness Consideration Preference Purchase Loyalty
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55 Awareness Consideration Preference Purchase Loyalty
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56 Awareness Consideration Preference Purchase Loyalty
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57 Awareness Consideration Preference Purchase Loyalty
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58 Awareness Consideration Preference Purchase Loyalty
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62 Depth Depth channels tell your product's story. Your website, your stores and your salespeople give your customers and prospects the detail they're seeking when they explore your product and to guide them to a purchase.
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63 Relationship channels add substantial credibility to your offering and story. Here it is about strengthening relationships with satisfied customers and develop them into “an army” of authentic brand advocates. Depth
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64 Awareness Consideration Preference Purchase Advocacy Advocacy brings you in the consideration set immediately…
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65 Awareness Consideration Preference Purchase Advocacy Advocacy brings you in the consideration set immediately… … and drives people from preference to purchase much faster
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73 ACT LIKE A FRIEND
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74 Act like a friend
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76 Social media has revolutionalized the way people communicate, collaborate and connect in daily life …
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77 Social media has revolutionalized the way people communicate, collaborate and connect in daily life … but companies still use old technologies to manage their business
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78 Intranets don’t facilitate interaction, sharing and collaboration. E-mail is a nearly prehistoric technology by today’s standards and considered as a “graveyard of information”.
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79 We have to capture and utilize enterprise knowledge in smarter ways and collaborate with employees, customers, partners and shareholders more naturally and engagingly.
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80 None of us are as smart as all of us Japanese Proverb Solution
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81 There’s no business but social business Email was big, but social is bigger. Email adoption changed the way businesses communicate, but Social Business Software changes the way businesses work.
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82 What is a social business solution? It is a platform to allow a community to share ideas, expertise, sense of purpose and trust real-time and to capture and analyze interactions.
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83 How does it work?
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