Tech Select Web 2 0 Presentation

Social Media Optimization – What B2B Marketers Need to Know About Web 2.0 Understanding the Marketing Opportunities in Web 2.0 Bernie Borges – Find and Convert May 16 & 17, 2008

Bernie Borges: Founder, Find and Convert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Topics Let’s have an “un-presentation”

[object Object],[object Object],[object Object],[object Object],Audience Poll

[object Object],[object Object],[object Object],[object Object],What is Web 2.O?

What is Web 2.O? “ Web 1.0” “ Web 2.0” Read-Only Web Read-Write Web

Web 2.0 Picture Share Publish Network reddit digg StumbleUpon Del.icio.us Blogs YouTube Twitter Flickr MySpace Facebook LinkedIn BOOMj

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.O Components

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.O Drivers

Web 2.0 Lifecycle of Interaction Source: The Value of Many, Neighborhood America

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.O Benefits

RSS http://en.wikipedia.org/wiki/RSS_(file_format) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogs

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blog Types ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blog Marketing http://www.findandconvert.com/blog/2008/do-you-twitter/

(Blog) Content is King http://www.junta42.com/top_42_content_marketing_blogs/

[object Object],[object Object],[object Object],[object Object],Micro Blogs http://en.wikipedia.org/wiki/Micro-blogging

Will Twitter Explode or Fade? http://www.businessweek.com/technology/content/may2008/tc20080514_269697.htm

Blog Content Marketing http://blogsearch.google.com/

Blog Content Marketing: DIGG it

Slide Content Marketing http://www.slideshare.net/bernbay/tampa-bay-ceo-breakfast-web-20

[object Object],[object Object],Social Networking Sites http://en.wikipedia.org/wiki/Social_network_service

Social Networking Sites Market Share

Social Networking Sites - Facebook

Social Networking – Facebook Applications http://online.wsj.com/article/SB118886348147516379.html?mod=technology_featured_stories_hs

Social Networking Case Study: Information Builders Inc. http://www.ittoolbox.com

Social Networking Case Study: Information Builders Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Networking Case Study: Information Builders

Social Networking Case Study: Information Builders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Podcasting: B2B http://en.wikipedia.org/wiki/Podcasting

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Podcasting Strategies: B2B

Podcasting Basics: B2B http://www.findandconvert.com/blog/2008/sweat-seo-details /

[object Object],[object Object],[object Object],Wiki: B2B http://en.wikipedia.org/wiki/Wiki

[object Object],[object Object],[object Object],Software as a Service (SaaS): B2B ,[object Object]

Software as a Service (SaaS): B2B

[object Object],Web 2.0: Survey Results The B2BWeb 2.0 Tools Report – August 2007 http://www.directimpactnow.com/leadgentools/web2-tools-directory.html Value Count Percent Blogs 133 70% RSS 108 57% Podcasts 99 52% Videocasts 76 40% Social Networks / Communities 75 40% Wikis 42 22% 189 representatives of companies actively engaged in B2B marketing.

B2B Technology Buyers: Who Found Who?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 Actions to Consider Web 2.0 actions you can take. Interact with others and allow interaction with your website. Source: MarketingSherpa: Measuring Web 2.0: How to Promote the Features That Get the Best ROI

Measuring Web 2.0 Actions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 Recommendations Open the door for conversations with customers and prospects!

For more conversation… Bernie Borges Email: [email_address] Website: http:// www.findandconvert.com / Blog: http:// www.findandconvert.com /blog/ Twitter: http:// twitter.com/berniebay Office: 727-234-0952 ext. 1001 Cell: 727-421-5460 70%

Tech Select Web 2 0 Presentation

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