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Tech Data MarCom Euro Jun09

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Bernie Borges
Bernie Borges

Overview of Marketing 2.0 using social media delivered to Tech Data European Marketing Directors.

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Marketing 2.0 Bernie Borges – Find and Convert June 17, 2009
Bernie Borges: Founder & CEO, Find and Convert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Discussion Topics
Why Marketing 1.0 Isn’t as Effective Anymore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Marketing 1.0 Isn’t as Effective Anymore
Inbound Marketing
The Buyer is in Control Not the Seller! http://www.youtube.com/watch?v=heSudg-tfIk
Marketing 2.0 aka Inbound Marketing ,[object Object],Focus on Relationships
Inbound Marketing: Think Like a Publisher! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO: Get Found Organically
SEO: Get Found Organically
SEO: Get Found Organically
SEO: Get Found Organically
What is Social Media?
Social Media Platforms Share Publish Network reddit digg StumbleUpon Del.icio.us Blogs YouTube Twitter Flickr MySpace Facebook LinkedIn Xing
Developing a Marketing 2.0 Strategy ,[object Object],[object Object],[object Object],[object Object]
Social Media Tools and Platforms
Results in Motion….Tech Data
Results in Motion….Tech Data
Results in Motion….Tech Data
Results in Motion….Tech Data
Results in Motion….Tech Data
Results in Motion….Tech Data
Results in Motion….Tech Data
Results in Motion….CISCO
Results in Motion….CISCO
Results in Motion….CISCO
Results in Motion….CISCO
Results in Motion….CISCO
Results in Motion….CISCO http://www.kullin.net/2008/10/social-media-case-study-by-cisco.html
Results in Motion….HP
Results in Motion….HP
Results in Motion….HP
Results in Motion….IBM
Results in Motion….IBM
Results in Motion….Intel
Results in Motion….Xerox
Results in Motion….Lenovo
Results in Motion….Epson
Marketing 2.0 Staffing Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing 2.0 Actions & Take-Aways
Marketing 2.0 aka Inbound Marketing ,[object Object],Focus on Relationships
Marketing 2.0 aka Inbound Marketing ,[object Object],Focus on Relationships
Connect with Bernie Borges… Email: [email_address] Website: http://www.findandconvert.com/ Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/

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