Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web

Marketing 2.0 Bridging the Gap Between Sellers and Buyers on the Social Web Bernie Borges – Find and Convert February 16, 2009

Bernie Borges: Founder & CEO, Find and Convert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing 2.0 Topics

Why Marketing 1.0 Doesn’t Work Anymore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Marketing 1.0 Doesn’t Work Anymore

Old vs. New Marketing Outbound Marketing Inbound Marketing

Marketing 2.0 ,[object Object],Focus on Relationships

Marketing 2.0: Think Like a Publisher! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Buyer is in Control Not the Seller! http://www.youtube.com/watch?v=heSudg-tfIk

Marketing 2.0 Landscape on the Web Share Publish Network reddit digg StumbleUpon Del.icio.us Blogs YouTube Twitter Flickr MySpace Facebook LinkedIn Plaxo

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social and Technology Drivers

Developing a Social Media (Marketing 2.0) Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]

Developing A Social Media Plan Source: The Value of Many, Neighborhood America

Make a Commitment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Business Blogging Strategies

Social Media Tools and Platforms

Facebook http://www.insidefacebook.com/

[object Object],Facebook Fan Page

LinkedIn Individual Profile Work History Recommendations Introductions Portfolio Valuable Links

What is Twitter? http://www.commoncraft.com/Twitter Micro Blogging 140 Characters Per Post Follow and be Followed Communicate Connect Inspire Educate Entertain

Want to Find Someone on Twitter? http://search.twitter.com/search?q=tampa+chamber+of+commerce

http://blog.hubspot.com/blog/tabid/6307/bid/4439/State-of-the-Twittersphere-Q4-2008-Report.aspx

Some Famous People on Twitter…

Some Not-So-Famous People on Twitter 

Want to Find Someone on Twitter? http://www.socialbrandindex.com/

Twitter: Events & Trends Using Hashtags

Personal Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Personal Branding http://www.businessweek.com/blogs/in_your_face/archives/2008/05/bernie_borges_l.html

Video: Blendtec Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value

Measuring Results ,[object Object],[object Object],[object Object],[object Object]

Hubspot: Facebook Lead Tracking

Reputation Management Tools http://jobmob.co.il/blog/online-reputation-management-resources-tips/

Convincing Management ,[object Object],[object Object],[object Object],[object Object],[object Object]

Making Time for Social Media ,[object Object],[object Object],[object Object],[object Object],How do you currently allocate your time???

Staffing Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.sherpastore.com/socialmediabmg09.html

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing 2.O /Social Media Benefits

Case Study Stronger Brander Equity Lower Cost Sales Process Elimination of Non-Performing Marketing Activities

Reasons Not to do Marketing 2.0 ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing 2.0 Actions & Take-Aways

Connect with Bernie Borges… Email: [email_address] Website: http://www.findandconvert.com/ Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/ berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook: http://profile.to/bernieborges Facebook Fan Page: http://companies.to/findandconvert

Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web

Ähnlich wie Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web (20)

Mehr von Bernie Borges

Mehr von Bernie Borges (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web