More than 50 million Americans have listened to a podcast in the last month. Businesses are jumping on the podcasting bandwagon as an effective form of content marketing.
In this presentation, Bernie Borges, host of the Social Business Engine podcast, steps through the winning elements of planning and launching a winning business podcast.
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of Americans have
listened to a podcast at
least once
33%
of Americans listened in
the last month
17%
http://www.edisonresearch.com/wp-content/uploads/2015/06/The-Podcast-Consumer-2015-Final.pdf
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People listen to niche
content
Focused in the moment
Intimate, 1 to 1 commitment
A private chat with your
listeners (external or
internal)
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Think beyond downloads
Track CTA click throughs
Develop a purchase path
Drive traffic
Compare to other sources
of traffic
Any download you can
measure
Drive sales via unique
URLs
Evergreen content
DRIVE CONVERSIONS
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Online
Marketing
Made Easy
Amy
Porterfield
Social Media
Marketing
Mike
Stelzner
Social Pros
Jay Baer
PNR: This
Old
Marketing
Pulizzi &
Rose
Social
Business
Engine
Bernie Borges
PODCAST EXAMPLES
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Record through a
smartphone and an app
Boss Jock Studio (iOS) =
$10
Spreaker Studio (Android)
starts at $15/month
Microphone $60 to $500
Noise canceling
headphones
Editing software
Skype or Blab
RECORDING DEVICES
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Traditional SEO
practices
Rich and helpful
content
Include keyword in title
Make headlines
relevant
Add a transcript for
each episode
Distribute through all
social media
Custom image for
each episode
Use short links
Mix up posts across
social networks
Email weekly
updates/ newsletter
Ask for reviews
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Takes time to build
Audience needs to know you’re
legit
They need to build trust in your
show
Consistency is key
Audio quality counts
AUDIENCE