MarketReportsOnline.com adds "Australia - Digital Entertainment and Media Market" report to its research store. http://www.marketreportsonline.com/56270.html.

1. Complete Report @ http://www.marketreportsonline.com/56270.html
Australia - Digital Entertainment and Media
Market
This annual report offers a wealth of information on the digital entertainment and media market in
Australia. The report includes analyses, forecasts, statistics and trends. It provides a comprehensive
insight into the progress of the various media internet and telco companies and examines the key
issues in the market and the business opportunities arising from these developments.
Subjects covered include:
• Activities from the key market players;
• Analyses of internet media companies, with case studies;
• Mobile media – the PSMS portals and the apps market;
• Overview and analyses of the various players in the market;
• Overview and analysis of the burgeoning social media market;
• Smartphones and tablets;
• Surveys and statistics on mobile media;
• The competitive internet media environment;
• The digital gaming and gambling market.
High-speed broadband is pushing rich media ahead
OTT and the transformation of the media sector
The traditional media industry has been in turmoil since the rise of digital media platforms that
impacted significantly upon many aspects of the media industry of old. These changes led to much
unrest in the media sector. Major competing sectors include TV and radio broadcasting, newspaper
publishers, film, music and video industries.

2. Complete Report @ http://www.marketreportsonline.com/56270.html
Australia - Digital Entertainment and Media
Market
The digital media companies have become the clear leaders and to a certain extent there will be
parallel developments – one driven by digital TV using the traditional broadcasting networks and one
driven by broadband using new fixed and mobile telco infrastructure. In 2014 the advertising
spending being directed towards digital media continues to grow, further escalating the problems for
the traditional media.
It has become clear that over-the-top (OTT) is ‘the new normal’ for the media and telecoms industries
– with the emerging all-IP networks media and telecoms services are basically moving to an OTT
model. These services are seen as a threat by the traditional operators in these sectors and the
companies offering them are perceived to be getting a free lunch over the broadband networks. The
European telcos are calling for international regulation, and in the USA net neutrality is no longer a
given.
Advertising and marketing in the digital age
Spending on advertising using digital media channels is continuing to grow in market share despite
the growth of overall advertising spending being slowed down by economic conditions. In 2014 the
advertising sector is focused on the future opportunities offered by multi-screen developments – in
other words, a cross-marketing approach involving multiple devices including TV, touchscreen tablets,
computers, laptops, mobile phones etc. In addition, advertisers and content developers/providers are
eyeing off the potential opportunities offered by the OTT content distributed by smart TVs. Digital
marketing as a whole remains a growth area, as marketers shift towards these types of advertising
methods at the expense of traditional formats.

3. Australia - Digital Entertainment and Media Market
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