Presentation given for the Swedish The Green Party, nov 2010.

1. Bente Kalsnes
Communication Advisor,
Origo.no
@benteka
MILJÖPARTIET DE GRÖNA:
POLITICAL
COMMUNICATION
THROUGH
SOCIAL MEDIA

4. TWO MAIN TOPICS OF MY TALK:
DIALOGUE
COLLABORATION

5. DIALOGUE
RESPOND
LISTEN
COMMUNICATEPARTICIPATE
SHARE

6. LESS SHOUTING…

7. MORE DIALOGUE…

8. I asked my friends on different social networks:

9. BLOG POST ABOUT
DON’TS FOR POLITICAL BLOGGERS

10. DON’TS

11. 1. Don’t lie, be open.
2. Don’t be impolite. Manners count, online as well.
3. Don’t leave comments unanswered. Pick some and respond.
4. Don’t let you blog look like a collection of Letters to the editor.
5. Don't write pieces that are journalistically 'complete' (i.e. leave
room for readers to allow them to complete thoughts).
6. Don’t underestimate your readers. They are (at least) as smart as
you are.
7. Don’t act like someone else. Be yourself. Be brave.
8. Don’t use ghost writers. If you have to, why bother with a blog?
9. Don’t hide your sources. Link to them.
10. Don’t use sarcasm. No matter how clever and witty you are, tons of
people will misunderstand.

12. DO’S

13. CONTENT IS
STILL KING!

14. DEFINE WHAT IS THE
PURPOSE OF YOUR BLOG.
TELL IT TO YOUR READERS.

15. READ THE COMMENTS AND
DECIDE WHICH TO RESPOND TO.
EXPLAIN YOUR DIALOG POLICY
TO THE READERS

16. LEARN FROM YOUR READERS
AND TREAT THEM WITH
RESPECT.

17. BE CREATIVE!
COMMUNICATE WITH MORE THAN
WORDS; IMAGES, VIDEO, ANIMATIONS,
DATA VIZUALISATIONS,ETC.

18. SPREAD YOUR CONTENT TO MANY
PLACES AND PLATFORMS (BUT
REMEMBER TO ADJUST THE MESSAGE
TO THE PLATFORM)

19. GIVE YOUR READERS
”ASSIGNMENTS”;
ENCOURAGE SPECIFIC
FEEDBACK (COMMENTS,
IDEAS, LINKS, IMAGES,
ETC)

20. GET FANS AND CHEER ON EACH OTHER.
HELP EACH OTHER SPREAD THE
MESSAGE AND THE ATTENTION.

21. USE YOUR BLOG AND SOCIAL MEDIA
NETWORK TO BRAINSTORM
POLITICAL IDEAS.

22. FOLLOW RELEVANT CONVERSATIONS
OTHER PLACES, COMMENT, LINK TO
THEM AND WHY NOT BRING THE
CONVERSATIONS ”BACK HOME” TO YOUR
BLOG?

23. SURPRISE US! WRITE ABOUT
SOMETHING DIFFERENT FOR
A CHANGE.

24. IF YOU MANAGE:
WRITE SHORTER, EASIER, FUNNIER.

25. HOWEVER:
Are politicians really interested
in dialogue?
Are they capable of keeping a
dialoging with hundreds, even
thousands of individuals?

26. Number of comments on
the last blog posts:
0
10
20
30
40
50
60
70
80
90
Erna Solberg Carl Bildt Jens Stoltenberg

29. TALKING
DOING

30. COLLABORATE
INNOVATE
CO-CREATE
SHAREOPEN DATA
weGOV

34. GOAL FOR TECHPOLITICS:
SMARTER, MORE EFFICIENT
GOVERNMENT
EASIER TO PARTICIPATE IN
POLITICS FOR CITIZENS

35. Thanks for sharing
images with CC
licenses:
Shouting man: http://www.flickr.com/photos/thivierr/1392328331/
Action: http://www.flickr.com/photos/micahe/2563154869/
Dialogue:http://www.flickr.com/photos/webgol/2957548/sizes/o/in/photostream/
Post-its http://www.flickr.com/photos/branimir/181875640/
Chairs: Bente Kalsnes

36. THAT’S ALL,
FOLKS!
bente@origo.no
@benteka