Telematics In China

Telematics

Benson Yang
+86 15800392612 yqs@ru-son.com

2012/2 Shanghai

Confidential Copyright ©2012. All Rights Reserved

Agenda
– Global Automobile Industry
– Telematics
– Implementation


Global Automobile Industry
Commercial Vehicle Passenger Car


China Automobile Industry
Areal Distribution


Chinese car production become world first since
2009;
Last year(2011):
1. Total: (Production)18.505 million
(Sale)18.41891million
2. Passenger car: (Production) 14.4853 million
(Sale) 14.4724million
3. Commercial car:(Production) 4.0327 million
(Sale) 3.9336million

Market Share in China
Different Brands Different Groups


Telematics
Telematics typically is integrated use of telecommunications
and informatics. Vehicle Telematics shows below:


Global Telematics
North American
1. GM OnStar
2. Ford Sync
Europe
1. BMW
2. BENZ mbrace
Korea
Hyundai Blue Link


Japan
1. Toyota G-BOOK
2. Honda Internavi Premium Club
China
1. GAC G-BOOK
Lexus/Camry
2. GM OnStar
Candillac/Buick/Chevolet
3. SAIC Inkanet
Roewe 350

Globally
U.S. is ahead in Telematics Application
Europe slightly following
BRIC markets – propspects for strong growth
Suppliers in this market are being asked by
OEMs for GLOBAL solutions

Telematics U.S RATE & SUB


OnStar is a factor in at least two-thirds of customers’
decisions to buy a GM vehicle. -Chris Pruess, OnStar, May 2010

Connectivity Adds Values to Vehicles: “Ford data analysis
indicates that SYNC-equipped models of the 2008 Focus are
worth more than those without SYNC. After one year in
service, the SYNC-equipped models sell for a $240
premium on average” -Strategy Analytics, Mar 2010

(Hyundai BlueLink drives a) 10%+ increase in vehicle brand
purchase consideration. -Barry Ratzlaff, Hyundai, 2011 Consumer
Telematics Seminar

Telematics Value Chain


TSP
Who will be TSP?
1. Car Maker or its subcompany
2. 4S Group
3. Navigation system supplier
4. Independent IT company
TSP in China
1. Shanghai OnStar: Client(GM)
2. Beijing 95190: Independent TSP company,
Client(Toyota)
3. Beijing China TSP: Client(FAW, Changan, Greely,
Huawei)
4. Pateo: Client(SAIC)

Feature list

Turn-by-turn navigation
POI Search by Advanced Voice(Recognition System)
POI Search Web Search & Download
Daily Route Guidance with traffic condition
Real Traffic
Gas station location & gas price
Eco-Coach
Restaurant Ratings
Weather

Feature list

Remote access
Remote Door lock/unlock;
Remote Horn/Lights;
Panic Notification;
Remote Vehicle Start;

Convenience
Alarm Notification;
Quick Tips;
Location Sharing;
Voice Text Messaging;
Services Link

Feature list
Vehicle Self Diagnostics
Automated Diagnostic Trouble Code
Notification
Maintenance Alert
Recall Advisor
Web Vehicle Diagnostics

Theft Protection
Stolen Vehicle Recovery
Stolen Vehicle Slow down
Vehicle Immobilization

Safeguard
Valet Alert/Geo-fence/Speed Alert/Curfew Alert

Operator

China Mobile
GSM/GPRS/TD-CDMA
China Unicom
GSM/GPRS/WCDMA
China Telecom
GSM/GPRS/CDMA2000

Operators support Telematics industry:
1. The fee cheaper than mobile’s(Data and Voice).
2. Specially-assigned person handles telematics case in
each distribution of operators.

Content/Services Provider
Content
1. Parking Lot information
2. Real-time Traffic/Video tape
3. Gas station location & gas price
4. Restaurant
5. Weather…..
Services
1. Roadside assistance
2. Driving assistance after drank
3. …..

Content Aggregation

Navigation Map engine
Audio Book Aggregation
CRM software development supplier
……

Implementation
Define Client’s Requirements
Select suitable Navigation system supplier which
device supports wireless connection.
TSP setup, confirm Business model and look for
partner.
Bargaining Operator with cooperative models
Search content/services provider according to client’s
requirrement.


Telematics In China

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