Startup Idea Validation | by Pirate Skills | with Arne Horn and Ben Sufiani

•

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Does your business idea rock or suck? You need a way to find out .. fast! It's such a waste of time to work on a business idea for months only to learn that nobody gives a shit. After 10 years in the startup game, I wish I could have the time back that I spend on ideas that I should have let go ... way earlier. There is no such thing as a guarantee for success, no matter how much you validate, but it made a huge difference in my success rate in the long term. The resulting structured approach to validating business ideas is the topic of this meetup. We build a couple of landing pages per week for 2 years and build 6 apps as a result. We are going to share how we: 1. Come up with new ideas 2. Build simple landing pages 3. Send targeted traffic there 4. Collect emails from interested users 5. Learn from customer development surveys 6. Decide which ideas to pursue and which to kill

Marketing

STARTUP IDEA 
VALIDATION
 
JOIN THE CREW ON PIRATESKILLS.COM

FOUNDER SINCE 2008
GROWTH MARKETER
HOST OF PIRATE SKILLS
BEN SUFIANI

#PIRATESKILLS
TAKE PICTURES
SHARE THE STREAM

SLIDES & VIDEO
GET.PIRATESKILLS.COM/ 
IDEA-VALIDATION

IDEAS
ARE NOTHING
EXECUTION IS EVERYTHING

1
9
13
26
52
TO HAVE ONE ★ GOOD BUSINESS
HOW MANY
IDEAS DO
YOU NEED?

IDEAS NEED TO PROOF THEMSELVES
NOT ALL
IDEAS ARE
CREATED
EQUAL

LEVEL 
1
Landingpage Adwords
Basic Website Keyword Research
Email Signups Ad Groups
Trafﬁc Analytics €200

Level  
2
Landingpage Adwords Customer Development
Expanded Website Ad Optimization #1 10 Customer Interviews
1st Customer Survey Conversion Analysis Customer Archetype
Signup Tracking €500 Problem / Solution Fit Report

Level 3
Landingpage Adwords / Facebook Customer Development
Advanced Website Ad Optimization #2 10 Customer Interviews
2nd Customer Survey Active Facebook Fanpage MVP Deﬁnition
Splitt Testing Social Media Proﬁles UI / UX Design
Unique Branding €1000 Product / Market Fit Report

http://practicetrumpstheory.com/customer-development-getting-started/

PROBLEM INTERVIEW
• DONE IF WE
• have a must-have problem
• can describe how customers solve it today
• can identify the demographics of early
adopters

SOLUTION INTERVIEW
• GOALS
• Solution: How to solve the problem (MVP)?
• Revenue: What is the pricing model?
• Customers: Who has the pain (Early Adopters)?

SOLUTION INTERVIEW
• DONE IF WE
• can deﬁne minimum features to solve problem
• have a price customers are willing to pay
• can identify the demographics of early
adopters

Level 
4
Landingpage Adwords / Facebook Product Development
Full Product Website Ad Optimization #3 MVP Development
3rd Customer Survey Active Facebook Fanpage User Testing
Conversion Tracking Cost per Acquisition Analysis Demand based Roadmap
Onpage & Offpage SEO €5000 Idea Evaluation

Idea Validation Result
Level 1 Basic Validation
Level 2 Problem / Solution Fit
Level 3 Product / Market Fit
Level 4 MVP in Market

• NOT EVERYTHING IS TESTABLE
• DILEMMA “FOCUS OR MOVE ON”
• ZERO TO ONE PROBABLY WONT WORK
• TEAM COMMITMENT IS LOW
LIMITATIONS

• VALIDATE BUSINESSES YOU WANT
• STICK WITH ONE AUDIENCE
• YOU NOTICE GOOD IDEAS EARLY
• YOU CAN DO THIS FOR ONE IDEA
LEARNINGS

• 1 BUSINESS / MARKETING
• 1 PRODUCT / DESIGN
• 2 DEVELOPERS
• MINIMIZE BURN RATE
TEAM SETUP

• YES
• SIMPLER FUNDING
• LEARNING EXPERIENCE
• PASSION FOR ONE
AUDIENCE 
• NO
• NOT WITH APPS
• B2B PREFERENCE
• NOT WITH RANDOM
PRODUCT IDEAS
WOULD WE DO IT AGAIN?

• BEN@PIRATESKILLS.COM
• +49-17630543705
• @BENSUFIANI
BEN SUFIANI

IDEA  
VALIDATION 
FUNNEL
APRIL 25TH 2018 
get.pirateskills.com/idea-validation-workshop
CODE: PIRATESKILLSLIVE➡ 349€ ➡ 299€

JOIN THE CREW ON PIRATESKILLS.COMMAY 2nd 2018

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Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

Mastering Affiliate Marketing: A Comprehensive Guide to Success

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Lead generation is the process of attracting and converting potential customers into leads – individuals or organizations who have shown interest in your product or service. This involves tactics like targeted advertising, content marketing, and networking to capture the attention of potential leads and encourage them to provide their contact information or engage with your business. The ultimate goal is to nurture these leads through the sales funnel, turning them into paying customers. Effective lead generation strategies focus on understanding the needs and preferences of your target audience, offering valuable content or solutions, and building relationships to establish trust and credibility

Gain potential customers through Lead Generation

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Aiizennxqc Digital Marketing | SEO & SMM

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Creating valuable, shareable content to grow audiences and visibility is a critical strategy in SEO and digital marketing. This lecture outlines various content formats (social posts, videos, articles, podcasts) and highlights the importance of content marketing as a strategic approach for building brand awareness and expertise. The lecture compares different content types (entertainment, commercial, informational) and explains how audiences may evaluate the content in terms of the percieved value. Finally, an overview of outreach to journalists or media destinations is explained, along with suggestions for content workflow to help you easily apply this to your projects. This is a presentation on digital PR & content marketing for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)

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Marketing automation insights provide valuable data and analysis regarding the performance and effectiveness of marketing automation strategies. These insights encompass various aspects such as campaign engagement, lead generation, conversion rates, and customer journey mapping. By leveraging data analytics and reporting tools, businesses can gain a deeper understanding of customer behavior, identify trends, and optimize their marketing efforts for better results. Marketing automation insights empower organizations to make data-driven decisions, refine their strategies, and enhance the overall efficiency and effectiveness of their marketing initiatives.

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Influencer Marekting Trends- Where the creator economy is going in in 2024

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Startup Idea Validation | by Pirate Skills | with Arne Horn and Ben Sufiani

1. STARTUP IDEA  VALIDATION   JOIN THE CREW ON PIRATESKILLS.COM

2. FOUNDER SINCE 2008 GROWTH MARKETER HOST OF PIRATE SKILLS BEN SUFIANI

3. #PIRATESKILLS TAKE PICTURES SHARE THE STREAM

4. SLIDES & VIDEO GET.PIRATESKILLS.COM/  IDEA-VALIDATION

5. IDEAS ARE NOTHING EXECUTION IS EVERYTHING

6. 1 9 13 26 52 TO HAVE ONE ★ GOOD BUSINESS HOW MANY IDEAS DO YOU NEED?

7. IDEAS NEED TO PROOF THEMSELVES NOT ALL IDEAS ARE CREATED EQUAL

10. LEVEL  1 Landingpage Adwords Basic Website Keyword Research Email Signups Ad Groups Trafﬁc Analytics €200

11. Level   2 Landingpage Adwords Customer Development Expanded Website Ad Optimization #1 10 Customer Interviews 1st Customer Survey Conversion Analysis Customer Archetype Signup Tracking €500 Problem / Solution Fit Report

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22. Level 3 Landingpage Adwords / Facebook Customer Development Advanced Website Ad Optimization #2 10 Customer Interviews 2nd Customer Survey Active Facebook Fanpage MVP Deﬁnition Splitt Testing Social Media Proﬁles UI / UX Design Unique Branding €1000 Product / Market Fit Report

23. http://practicetrumpstheory.com/customer-development-getting-started/

24. PROBLEM INTERVIEW • DONE IF WE • have a must-have problem • can describe how customers solve it today • can identify the demographics of early adopters

25.

26. SOLUTION INTERVIEW • GOALS • Solution: How to solve the problem (MVP)? • Revenue: What is the pricing model? • Customers: Who has the pain (Early Adopters)?

27. http://practicetrumpstheory.com/customer-development-getting-started/

28. SOLUTION INTERVIEW • DONE IF WE • can deﬁne minimum features to solve problem • have a price customers are willing to pay • can identify the demographics of early adopters

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33. FB INSIGHTS

34. FB INSIGHTS

35. FB INSIGHTS

36. FB INSIGHTS

37. FB INSIGHTS

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39. Level  4 Landingpage Adwords / Facebook Product Development Full Product Website Ad Optimization #3 MVP Development 3rd Customer Survey Active Facebook Fanpage User Testing Conversion Tracking Cost per Acquisition Analysis Demand based Roadmap Onpage & Offpage SEO €5000 Idea Evaluation

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45. SEGMENT

46. Idea Validation Result Level 1 Basic Validation Level 2 Problem / Solution Fit Level 3 Product / Market Fit Level 4 MVP in Market

47. 1 9 13 26 52 TO HAVE ONE ★ GOOD BUSINESS HOW MANY IDEAS DO YOU NEED?

48. • NOT EVERYTHING IS TESTABLE • DILEMMA “FOCUS OR MOVE ON” • ZERO TO ONE PROBABLY WONT WORK • TEAM COMMITMENT IS LOW LIMITATIONS

49. • VALIDATE BUSINESSES YOU WANT • STICK WITH ONE AUDIENCE • YOU NOTICE GOOD IDEAS EARLY • YOU CAN DO THIS FOR ONE IDEA LEARNINGS

50. • 1 BUSINESS / MARKETING • 1 PRODUCT / DESIGN • 2 DEVELOPERS • MINIMIZE BURN RATE TEAM SETUP

51. • YES • SIMPLER FUNDING • LEARNING EXPERIENCE • PASSION FOR ONE AUDIENCE  • NO • NOT WITH APPS • B2B PREFERENCE • NOT WITH RANDOM PRODUCT IDEAS WOULD WE DO IT AGAIN?

52. SLIDES & VIDEO GET.PIRATESKILLS.COM/  IDEA-VALIDATION

53. STARTUP IDEA  VALIDATION   JOIN THE CREW ON PIRATESKILLS.COM

54. • BEN@PIRATESKILLS.COM • +49-17630543705 • @BENSUFIANI BEN SUFIANI

55. IDEA   VALIDATION  FUNNEL APRIL 25TH 2018  get.pirateskills.com/idea-validation-workshop CODE: PIRATESKILLSLIVE➡ 349€ ➡ 299€

56.   JOIN THE CREW ON PIRATESKILLS.COMMAY 2nd 2018

57. ONE MORE THING …

58. ISN’T IT GROWTHARTIC  ?GROWTHARTIC.COM