Presentation given to seminary students and pastors at Midwestern Baptist Theological Seminary. (April 2011)

1. Tapping Social Media for
Maximum Ministry
Midwestern Baptist Theological Seminary
April 2011

2. Goals and Objectives
Part 1 - Theory
1. Define Social Media
2. Provide an Overview of Tools, Elements, and
Characteristics
3. Outline a Few Guiding Principles

3. Goals and Objectives
Part 2 - Practice
4. Craft Your Social Media Strategy
5. Manage Your Time
6. 10 Commandments of Social Media

4. What is Social Media?
From Wikipedia, the free encyclopedia
... social media is a shift in how
people discover, read and share
news, information and
content ...

5. What is Social Media?
... transforming monologues
(one to many) into dialogues
(many to many) and ...

6. What is Social Media?
... is the democratization of
information, transforming
people from content readers
into publishers ....

7. But What Does That Mean?
Social Media represents 3 important realities:
1. Content rules.

8. But What Does That Mean?
Social Media represents 3 important realities:
1. Content rules.
2. You can be ignored.

9. But What Does That Mean?
Social Media represents 3 important realities:
1. Content rules.
2. You can be ignored.
3. You're not in control.

10. Overview of Platforms and Tools
Just a few examples...

11. Overview of Tools
1. Desktop/Laptop
2. Cell Phone/Smart Phone
3. Digital Camera/Video

12. Overview of Elements
1. Content
2. Photos
3. Audio/Video

13. Overview of Characteristics
1. Integration
2. Collaboration
3. Web-based
4. Open Source

14. Outline a Few Guiding Principles
Rules to live by in a Social Media world
1. You are who you are online.

15. Outline a Few Guiding Principles
Rules to live by in a Social Media world
1. You are who you are online.
2. Google matters.

16. Outline a Few Guiding Principles
Rules to live by in a Social Media world
1. You are who you are online.
2. Google matters.
3. Content creates opportunity.

17. Outline a Few Guiding Principles
Rules to live by in a Social Media world
1. You are who you are online.
2. Google matters.
3. Content creates opportunity.
4. The power rests with the individual.

18. Outline a Few Guiding Principles
Rules to live by in a Social Media world
1. You are who you are online.
2. Google matters.
3. Content creates opportunity.
4. The power rests with the individual.
5. If you don't exist online ... you don't exist.

19. Questions?
In Review: Session 1 - Theory
1. Define Social Media
2. Provide an Overview of Tools, Elements, and
Characteristics
3. Outline a Few Guiding Principles

20. Next Session: Practice
Session 2 - Practice
4. Craft Your Social Media Strategy
5. Manage Your Time
6. 10 Commandments of Social Media

21. Craft Your Social Media Strategy
You have an
important choice to make.
Which path will you choose?

22. Craft Your Social Media Strategy

23. Craft Your Social Media Strategy
Message Message
Sender Receiver
Social Media is Communication.

24. Craft Your Social Media Strategy
Basic Principles of Communication
1. Carefully define the message you want to send.

25. Craft Your Social Media Strategy
Basic Principles of Communication
1. Carefully define the message you want to send.
2. Clearly identify your intended audience.

26. Craft Your Social Media Strategy
Basic Principles of Communication
1. Carefully define the message you want to send.
2. Clearly identify your intended audience.
3. Remove all obstacles and barriers.

27. Craft Your Social Media Strategy
Basic Principles of Communication
1. Carefully define the message you want to send.
2. Clearly identify your intended audience.
3. Remove all obstacles and barriers.
4. Measure effectiveness ... and measure again.

28. Craft Your Social Media Strategy
There is no
one-size-fits-all
strategy!

29. Craft Your Social Media Strategy
My Strategy
Ben Stroup
Blog
(Content)

30. Craft Your Social Media Strategy
My Strategy
Twitter
(Conversation)
Ben Stroup
Blog
(Content)

31. Craft Your Social Media Strategy
My Strategy
Facebook Twitter
(Relational) (Conversation)
Ben Stroup
Blog
(Content)

32. Craft Your Social Media Strategy
My Strategy
Facebook Twitter
(Relational) (Conversation)
Ben Stroup
LinkedIn Blog
(Professional)
(Content)

33. Craft Your Social Media Strategy
5 Steps to Creating Your Strategy
1. Decide if Social Media is right for you.

34. Craft Your Social Media Strategy
5 Steps to Creating Your Strategy
1. Decide if Social Media is right for you.
2. Learn one tool/platform at a time. (Pace yourself.)

35. Craft Your Social Media Strategy
5 Steps to Creating Your Strategy
1. Decide if Social Media is right for you.
2. Learn one tool/platform at a time. (Pace yourself.)
3. Commit to building value through content.

36. Craft Your Social Media Strategy
5 Steps to Creating Your Strategy
1. Decide if Social Media is right for you.
2. Learn one tool/platform at a time. (Pace yourself.)
3. Commit to building value through content.
4. Facilitate a conversation. (Don't dictate.)

37. Craft Your Social Media Strategy
5 Steps to Creating Your Strategy
1. Decide if Social Media is right for you.
2. Learn one tool/platform at a time. (Pace yourself.)
3. Commit to building value through content.
4. Facilitate a conversation. (Don't dictate.)
5. Stick with it. (Don't expect immediate results.)

38. Manage Your Time
3 Realities You Need To Keep In Mind
1. Learning takes place "off the clock."

39. Manage Your Time
3 Realities You Need To Keep In Mind
1. Learning takes place "off the clock."
2. Nothing works "out of the box."

40. Manage Your Time
3 Realities You Need To Keep In Mind
1. Learning takes place "off the clock."
2. Nothing works "out of the box."
3. Evaluate and adjust your habits.

41. Manage Your Time
Find content! Capture Content!
1. Blogs/Blog Aggregators 1. Laptops
2. Twitter Search 2. Flip Video Recorders
3. Google Alerts 3. Digital Cameras
4. E-newsletters 4. Smart Phones
Become a content junkie! Invest in the smart phone!

42. Manage Your Time
There are unlimited ways to monitor, measure, and
participate in the Social Media revolution.
Some are advanced. Some are basic.
The key is to start DOING something today.

43. 10 Commandments of Social Media
1. Encourage User-Generated Content.

44. 10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.

45. 10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the primary focus.

46. 10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the primary focus.
4. Provide value.

47. 10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the primary focus.
4. Provide value.
5. Create excellent content.

48. 10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the primary focus.
4. Provide value.
5. Create excellent content.
6. Use Social Media strategically, not casually.

49. 10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the primary focus.
4. Provide value.
5. Create excellent content.
6. Use Social Media strategically, not casually.
7. Keep it short and simple.

50. 10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the primary focus.
4. Provide value.
5. Create excellent content.
6. Use Social Media strategically, not casually.
7. Keep it short and simple.
8. Measure ... and measure again.

51. 10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the primary focus.
4. Provide value.
5. Create excellent content.
6. Use Social Media strategically, not casually.
7. Keep it short and simple.
8. Measure ... and measure again.
9. Market your Social Media presence.

52. 10 Commandments of Social Media
1. Encourage User-Generated Content.
2. Make it shareable.
3. Keep relationships the primary focus.
4. Provide value.
5. Create excellent content.
6. Use Social Media strategically, not casually.
7. Keep it short and simple.
8. Measure ... and measure again.
9. Market your Social Media presence.
10. Be patient.

53. Any Questions?
Join the Revolution!

54. Contact Information
Ben Stroup
Twitter: @ben_stroup
Facebook: Ben Stroup
LinkedIn: Ben Stroup
Web: benstroup.com
Blog: thecontentmatrix.com
E-mail: ben@benstroup.com