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10 Reasons Your Content Marketing Isn't Working

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10 Reasons Your Content Marketing Isn't Working

  2. 2. 7% 93% 93% of B2B Marketers are investing in some form of content marketing. ! (source: ChurchM.ag)
  3. 3. 7% 42% 58% 93% But only 42% believe it has been an effective part of their marketing efforts. ! (source: komarketingassociates.com)
  4. 4. What is causing the disconnect?
  5. 5. 10 COMMON THINGS THAT ARE HOLDING BUSINESSES, BRANDS, AND CAUSES BACK FROM EXPERIENCING THE BENEFITS OF CONTENT MARKETING 1 Your content reads like a new car brochure. (Cut the sale-sy copy.) 2 You are trying to communicate too many things in one piece. (Keep it simple.) 3 You are using your words, language, and phrases—not that of your intended audience. (Eliminate the jargon.) 4 You don’t tell the reader what to do next. (Provide a call to action.) 5 You aren’t considering the channels your audience will use to consume your content. (Make it easy for them to find and read your content.)
  6. 6. 6 You only utilize channels that are efficient and comfortable for you. (Don’t miss opportunities to connect in new ways.) 7 You don’t assemble an experienced team. (Find someone who knows what they’re talking about.) 8 You don’t give content marketing enough time to work. (It’s a marathon… not a sprint.) 9 You don’t have analytics set up to challenge or validate your assumptions about what’s working and what isn’t. (Measure so you can adjust.) 10 You tried it once—haphazardly at that—and randomly came the conclusion that content marketing isn’t worth pursuing. (Try again.)
  7. 7. Content Tip: ! If your content marketing plan isn’t working, tweak the plan.
  8. 8. The value of testing different marketing tactics hasn’t changed in the era of content marketing.
  9. 9. Don’t give up on content marketing before you realize the benefits!
  10. 10. BEN STROUP ENTERPRISES TWITTER: @ben_stroup LINKEDIN: Ben Stroup E-MAIL: ben@benstroup.com ! GOOGLE+: +Ben Stroup Enterprises WEB: benstroup.com