4. The VidZone Experience: The user journey User navigates through service, browsing 10,000s of music videos and 100+ TV Channels using PS3 ™ controller Us er chooses VidZone icon from the navigation screen User watches TV Channels or videos and can choose to add videos to own custom playlist(s) User can download VidZone to PSP ™ for remote play and watch TV Channels and videos on the go Contents
5. Sponsored Playlists & TV Channels can be promoted through the ‘Featured Section’ Advertising can be targeted to appear during playback of specific Playlists and TV Channels Advertisers can include their own video content in Playlist and TV Channels for maximum impact. VidZone Featured Page: Users can browse and select featured TV Channels and Playlists Contents
6. Within the TV area the user can select from 100+ TV channels that are broadcast as a webcast on a 3hour+ loop. Your banner/pre-roll campaigns can be targeted to appear around groups of TV Channels and Playlists. VidZone Home Page (TV Icon) Contents
7. Within the On Demand section advertising can be targeted on a video, genre, territory, age group and artist level. VidZone Home Page (On Demand Icon) Contents
8. In the On Demand section users can create their own playlists and/or browse videos.68% of users watch videos through the recommended playlists. VidZone On Demand Homepage: Users can browse service during TV Channel playback Contents
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11. VidZone TV Channels Vs. On Demand: Numbers to date Contents Last Week's Top Channels Overall Number Artist - Title Video Plays 1 On-Demand 2,436,967 2 Video Of The Day TV 1,099,214 3 The VidZone Chart TV 355,289 4 Hot New Videos TV 235,430 5 Most Watched 2010 TV 115,875 6 Most Watched 2009 TV 65,309 7 Metal Mania TV 60,487 8 80s TV 54,273 9 Noisia World Exclusive TV 52,250 10 Tiesto & Friends TV 42,188 11 Justin Timberlake & Friends TV 37,634 12 Party Tunes TV 37,619 13 Hip-Hop Hits TV 35,718 14 Ke$ha & Friends TV 30,466 15 Indie Hits TV 30,466 16 Ones To Watch 2010 TV 30,250 17 Live Music TV 28,063 18 Dizzee Rascal Celebrity Playlist TV 27,563 19 Acoustic TV 22,376 20 Classic Hip-Hop TV 21,745
12. VidZone in Numbers: Overview Total Application Downloads : 3,132,041 Total Unique Visitors Last month: 809,109 Total Visitors Last month: 2,498,468 Average Visits per User/week: 1.98 Number of opt-in email subscribers: 2,312,067 Video streams to date: 402,996,369 Contents
13. VidZone in Numbers: Last Month Contents Last month Country Total Visitors Unique Visitors Visits per month Video Streams Ad Impressions Australia 73,400 26,785 2.7 966783 4,640,558 Austria 34,722 11,048 3.1 508796 2,442,221 Belgium 53,918 17,944 3.0 766001 3,676,805 Denmark 37,829 12,270 3.1 606887 2,913,058 Finland 31,118 10,801 2.9 493265 2,367,672 France 346,038 118,736 2.9 4737227 22,738,690 Germany 396,257 120,370 3.3 4344848 20,855,270 Ireland 40,675 12,420 3.3 569491 2,733,557 Italy 87,731 33,674 2.6 869069 4,171,531 Luxembourg 2,864 952 3.0 40475 194,280 Netherlands 111,762 35,090 3.2 1701813 8,168,702 New Zealand 18,132 5,929 3.1 233598 1,121,270 Norway 41,670 14,197 2.9 759578 3,645,974 Portugal 34,796 11,687 3.0 488550 2,345,040 Spain 211,130 72,648 2.9 2603760 12,498,048 Sweden 57,685 19,979 2.9 947561 4,548,293 Switzerland 35,748 11,130 3.2 602429 2,891,659 United Kingdom 672,851 218,733 3.1 8054686 38,662,493 Overall 2,288,326 754,393 3.0 29,294,817 140,615,122
14. VidZone in Numbers: Last week Contents Last week Country Total Visitors Unique Visitors Visits per week Video Streams Ad Impressions Australia 17,482 9,725 1.8 182,218 874,646 Austria 6,740 3,581 1.9 88,402 424,330 Belgium 10,980 5,818 1.9 147,912 709,978 Denmark 6,904 3,825 1.8 96,128 461,414 Finland 5,244 3,160 1.7 68,657 329,554 France 71,668 39,236 1.8 874,497 4,197,586 Germany 73,272 39,726 1.8 623,222 2,991,466 Ireland 8,100 4,380 1.8 93,127 447,010 Italy 18,540 10,297 1.8 158,845 762,456 Luxembourg 512 318 1.6 6,360 30,528 Netherlands 23,160 12,131 1.9 315,004 1,512,019 New Zealand 4,482 2,361 1.9 47,116 226,157 Norway 7,739 4,360 1.8 124,799 599,035 Portugal 6,685 3,670 1.8 80,505 386,424 Spain 41,022 23,387 1.8 388,714 1,865,827 Sweden 11,706 6,641 1.8 170,869 820,171 Switzerland 6,974 3,598 1.9 109,008 523,238 United Kingdom 125,312 71,166 1.8 1,389,996 6,671,981 Overall 446,522 247,380 1.8 4,965,379 23,833,819
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16. VidZone Contact Information Adrian Workman CEO P: +44 20 8487 5880 E: [email_address] Ben Speas Advertising Manager +44 20 8487 5881 :P [email_address] :E Contents For advertising rates and general enquiries please contact: