4. Less Events ==> Less Happiness
M A L E vs F E M A L E
8x more males vs. females are heavy activity goers
Source: Guanxi Primary research
50%+ more males vs. females report being very happy
5. 2X% of active users
Source: Guanxi Primary Research
6.25% vs. 21.5% - VERY Unhappy
BIG CITIES vs. small cities
19. u
<200m, April 4th, 9-5pm
Monet
Masterpiece
Tour
At National Gallery
NW ES SW NW NE SE S SWW S
W
Firefly - Events Compass
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www.ifirefly.cn