+ Clear iconography on the product detail page for both delivery and collection – integrated proposition
+ Stock checker before adding to basket + Comparison of delivery time with stock available in nearest store for any given postcode + Ability to enter new postcode and check stock in other stores within same lightbox overlay
+ Clear choice to have delivered or collect from store + If postcode has been entered already to check stock, this is remembered on this page + Information at the bottom of the page for picking up from store - Links to another page
Again the postcode would be remembered here …
+ Choice of other stores with relative distance
+ Store list for collection - Does not provide stock info
+ Clear iconography and choice of service - Still no stock checking
- Forced registration at checkout + Choice of stores presented
+ Store locations are re-ordered when postcode is entered
+ Clear info on collection date + Mobile notification
+ Shows product availability for collection on list page + Ability to check stock
Stock checker displayed in another window
+ Stock availability listed per store - No indication of distance to store + Ability to make selected store default for collection – this changes the stock availability shown on the list page
+ Store map, address, opening times etc displayed in same window
If you haven’t selected a default store, it can be selected here in the checkout
+ If you have selected a default collection store, this is remembered in the checkout, but also gives you the option to select another store - Only one store can be selected for multiple items
+ Very clear buttons for delivery or collection on list page (they effectively do the same thing by adding to basket and the choice is made in the basket) Stock availability for collection is indicated by presence (or lack of) ‘Collection From Store’ button
+ Clearly laid out choice of services in basket
+ Store selector nicely presented but …
- … only presented with 3 closest stores rather than a longer list + somewhat made up for by selecting store by region
+ Time/date collection availability displayed
+ Product availability displayed on list page - No stock checker
+ Another example of clearly laid out options on detail page, this time with selling points for both
+ Modal window for stock checking to keep visitor on same page
+ Stores listed by pick-up availability times and displaying relative distance
+ Store details shown in same window - No ability to select default collection store
+ Ability to split order for multiple products into delivery and collection
+ Store finder process needs to be entered again for collection
- No stock availability checker and stores link goes to another page
Delivery / collections displayed but not able to select at this stage
Selection for delivery or store collection
+ Links to modal window overlaid on page with ability to print map and opening times
+ Ability to pay for Click & Collect order instead of just reserve
+ Banner on home page to advertise collect at store service – leads through to page with easy explanation of process
+ PC World also has collection availability displayed on list page and add to basket button on product detail page is labeled ‘Buy or Reserve’
- Page refreshes when collection option selected – not good for slow connecctions
- Only 3 closest stores displayed immediately although can browse through other stores further away
Basket refreshes with selected store for collection and total to pay goes to zero
+ Strong main banner advertising click and collect on home page
- Detailed delivery options but hidden halfway down the page and not very clear
- Forced registration for checkout - Informative but messy layout
- Store selection takes shopper away from checkout and displayed on another page
Checkout page then updated with store selection
+ Separate buttons for delivery and collection – clearly laid out + Separate store locator which is quick and easy (AJAX) and shows collection times available
+ Basket shows stock availability for both web and collection from store
+ Ability to select different stores for collection by line item in the basket
