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M&CSAATCHI.GAD Snack Planning Vol.5

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Veröffentlicht in: Business, Technologie
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M&CSAATCHI.GAD Snack Planning Vol.5

  1. 1. SNACK PLANNING vol. 5mercredi 3 août 2011
  2. 2. ENTRÉESmercredi 3 août 2011
  3. 3. E NT RÉES AVANT IDEAL RAZORFISH LIMINAL REPORT Customer engagement in transition MARKETERS CONSO PRÉSUPPOSÉ: IDEAL Les consommateurs veulent une Répondre aux besoins des consommateurs, relation avec la marque, il suffit d’être penser le consommateur comme étant au présent sur les différents canaux centre de la relation avec la marque. PRESENCE SUR LES CANAUX VALEURS CONSOMMATEURS ENGAGEMENTmercredi 3 août 2011
  4. 4. E NT RÉES RAZORFISH LIMINAL REPORT Customer engagement in transition PAR ORDRE D’IMPORTANCE VALORISÉ EFFICACITÉ CONFIANCE COHÉRENCE PERTINENCE CONTROLE Le consommateur Respecter le temps Sentiment Impression Impression Sentiment qui se doit se sentir estimé et l’ éner gi e d u d’honnêteté, de obtenue lorsque obtenue lorsque manifeste lorsque le par la marque client sincérité et de le consommateur le consommateur consommateur peut (aspect humain de transparence de perçoit une considère le décider des la relation). Ne doit la marque uniformité dans message comme modalités de la pas être un client de l’attitude/la étant intéressant relation plus. «I need to believe that communication/ par rapport à ses they will stand by what le message de la besoins QUAND/COMMENT/S’IL LE VEUT marque they are giving me»mercredi 3 août 2011
  5. 5. E NT RÉES Zeemanmercredi 3 août 2011
  6. 6. E NT RÉES Zeemanmercredi 3 août 2011
  7. 7. E NT RÉES Zeeman CREE = Fausse marque de créateur FRANCK achète un défilé à la FW A la fin du défilé, Le secret de la + communiqué de presse d’Amsterdam. marque est révélé.mercredi 3 août 2011
  8. 8. E NT RÉES CREATIVE CAPITAL Serendipitor SERENDIPITÉ ce que l’on ne cherche pas «l’art de trouver en cherchant ce que l’on ne trouve pas»mercredi 3 août 2011
  9. 9. E NT RÉES CREATIVE CAPITAL Serendipitormercredi 3 août 2011
  10. 10. E NT RÉES «find something by looking for something else» CREATIVE CAPITAL Serendipitor SENTIENT CITY SURVIVAL KIT PROJET DE RECHERCHE SUR LE DESIGN Explorer les implications sociales, culturelles et politiques de linteraction humains-machines à travers des objets expérimentaux permettant d’interagir avec les systèmes urbains de surveillance et les nouvelles technologies digitales (hacking) et souligner par la même occasion la nature envahissante de l’information digitale tout en créant une parade à l’ennui du quotidien urbain.mercredi 3 août 2011
  11. 11. E NT RÉES AR Lungsmercredi 3 août 2011
  12. 12. E NT RÉES AR Lungs http://www.arlungs.com/mercredi 3 août 2011
  13. 13. E NT RÉES AR Lungs FAUT-IL ENCADRER LES APPLIS MEDICALES ? Déjà plus de 7000 applis médicales sur l’App Store. ! AUTO-MEDICATION ? ! SECRET MEDICAL ?mercredi 3 août 2011
  14. 14. PL AT Smercredi 3 août 2011
  15. 15. PLATS Music trends The Vaccines Bjork Ok Gomercredi 3 août 2011
  16. 16. PLATS Music trends OK GO HTML HTML 5mercredi 3 août 2011
  17. 17. PLATS Music trends BJORK iPADmercredi 3 août 2011
  18. 18. PLATS Music trends THE VACCINES INSTAGRAMmercredi 3 août 2011
  19. 19. PLATS Music trends PERSONNALISATION INTERACTIVITE L’utilisation de technologies interactives permet aux artistes d’interagir plus profondément avec leur audience et de faire vivre à celle ci une expérience supplémentaire de leur musique voire de gérer eux-même cette expérience musicale interactive.mercredi 3 août 2011
  20. 20. mercredi 3 août 2011
  21. 21. PLATS SPEEDO Pace Club LE CONTEXTE Le nombre de potentiels consommateurs connaissant la marque dépasse Coeur defans de licenciés et cible considérablement le nombre de natation consommateurs réguliers de la marque 8,8 M LE CHALLENGE Faire de Speedo la marque des «performance swimmers» et des «fitness enthousiasts» en renforçant sa présence dans le digital L’IDEE Lancer un réseau social online riche en contenu afin de créer une communauté Consossportif en de biens SPEEDO sur le ton de lentraînement et de la lien avec la natation motivation mutuelle 83 Mmercredi 3 août 2011
  22. 22. PLATS SPEEDO Pace Club 5 KEY COMPONENTS TRAINING SWIM SPLASH ATHLETE PRODUCT TEAM TAGS BLOGS INSIGHTSmercredi 3 août 2011
  23. 23. D ESSER T Smercredi 3 août 2011
  24. 24. DESSERTS BATTERSEAmercredi 3 août 2011
  25. 25. DESSERTS NAB Australia NoAB ent uc m m o les u tiliser as camér es cachémercredi 3 août 2011
  26. 26. DESSERTS NAB Australia NoAB ent uc m m o les u tiliser as camér es cachémercredi 3 août 2011
  27. 27. DESSERTS GMAIL MAN ruonstoufct Maict r ue f i Tr rrant. . m a tory smercredi 3 août 2011
  28. 28. mercredi 3 août 2011
  29. 29. DESSERTS SKITTLES .... EfsNeTIdOéNre AéTaTti n li Crmercredi 3 août 2011

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