www.cmo-conference.org Program of the 4th European CMO Conference on September 29 & 30 in Zurich, Switzerland

1. Program
Day 1: Sept. 29, 2011
09:00 – 10:00 Networking Breakfast
10:00 – 10:10 Welcome
10:10 – 10:50 Richard Prenderville New Growth Paradigms
- Brand as growth driver
Innovation Head of Global Brand Marketing,
- New consumer trends
Reebok
- Brands in the digital age
10:50 – 11:30 George Blankenship It's Hard to Change the World
- Branding your innovations
Architect of Apple´s brand building retail
Innovation - Changing 100 years of tradition
strategy, now VP Worldwide Sales and
- Learning from leaders in retail
Ownership Experience, Tesla Motors
11:30 – 12:10 Federico J. Gonzalez The Disney Experience
- Total customer focus
Senior VP Marketing & Sales, Euro Disney - Culture of excellence
Global Brands
and Disney Destinations EMEA - Learning from Disney
12:10 – 14:00 Lunch
14:00 – 15:00 Rui Porto Strategic Role of Creativity
- Taking local ideas global
Chief Marketing Officer, Havaianas - Role of creative excellence
Creative Excellence
Presented by the Berlin School of Creative Leadership - Managing a global brand
15:00 – 15:30 Networking Break
15:30 – 16:30 Knowledge Sessions: Social Media, B2B Marketing, Innovation
16:30 – 17:00 Networking Break
17:00 – 17:45 Driving Growth in the Digital Age
Organization/ Panel with Simon Clift, George Blankenship,
Capability Federico Gonzalez, Rui Porto and
Richard Prenderville
17:45 – 18:00 Closing
19:00 – 21:00 Networking Night
at Tesla Motors Flagship Store, Zurich

2. Day 2: Sept. 30, 2011
08:00 – 09:00 Networking Breakfast
09:00 – 09:10 Welcome
09:10 – 09:50 AJ van Triest Driving Growth Globally
- Driving growth globally
Chief Marketing Officer, BWP, a joint - Global innovation
Global Brands
venture between Coca-Cola and Nestlé - Connecting with global consumers
09:50 – 10:30 Simon Clift Winning Global Brands
- Characteristics of winning brands
Former Chief Marketing Officer,
Global Brands - Global Brands Study™ insights
Unilever
- Purposeful positioning
10:30 – 11:00 Networking Break
11:00 – 11:40 Marc de Swaan Arons Global Marketing: Success Factors
- Drivers of marketing effectiveness
Co-founder and Chairman, EffectiveBrands
CMO Leadership - Case study: Unilever/OMO:
«Dirt is good»
11:40 – 12:00 Closing
12:00 – 13:30 Lunch
Case Studies:
Unilever: OMO – Dirt is good Disney: Disneyland Paris Reebok
Tesla Motors: Roadster Havaianas Nestea