1. eBooks Promotion Arena
Ha’Mitham, July 25th, 2013
ArtiForYou
2013 © ALL RIGHTS RESERVED

2. Why Self Publishing
1
2
3
No funnel
Full control
Higher revenue
2

3. Numbers
$2.8B
eBooks
Sales
+41%
~$3,000
Annual
Average
Growth
Costs
$300
Author’s
Revenue
3

4. Your Friends and Family
4

5. How to Higher Your Revenue?
M-a-r-k-e-t-i-n-g !
Ad campaigns
Reviews & word of mouth
Reach Opinion Leaders
To Reach Your Readers
5

6. eBooks Promotion Arena
Reach bloggers
Reach readers
6

7. Self Promotion Platform
1
2
3
Marketing tool box
Reach opinion leaders
Enable offerings
From $149 per eBook
7

8. Authors-Readers Community
1
2
3
Interact with peers
Reach readers
Powerful social group
Exposure
8

9. Business Model
Objective
Reviews
$$
Authors
Know-how &
Opinion Leaders
$$
&
Reviews
Readers
Discovery
& Offerings
Opinion
Leaders
Discovery
9

10. Marketing Services
Cost-effectivness
From $149
$500 -$5000
Digital & Social orientation
10

11. Milestones
European Market
Market Place
5 Authors
Manual Work
30 Authors
Bigger Database
Semi Automatic
POC
MVP
Aug. 2013 POC+6 Months
USA market
Full Community
Scalable System
Platform
MVP+6 Months
11

12. Scaling Up - Market Place
Copy
Editors
Editors
Authors
Market place
Designers
12

13. Project Status
Team:
Keren Dobkovsky, CEO& Product
Erez Gavish, COO & Design
Amit Avron , Information specialist
Advisory: Yoav Abrahami, Chief architect, Wix
Mr. S, US market books & apps -Negotiation
Status:
Beta preparations
Enlarging the reviewers database
13

14. Any Questions ?
www.ArtiForYou.com
Keren.dob@gmail.com
Keren: 052.60.44.569

15. eBooks Long Tail
$
Up to
$1M
…But you
wish to be
HERE
You are
HERE
$300
0%
50%
100%
15