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What is UX? Or How We're Learning to Build the Right Thing, The Right Way
- 1. Or: How We’re Learning To Build The Right Thing, The Right Way What is UX Ben MelbourneUX Person
- 2. Building the Right Thing the Right Way
- 3. Building the Right Thing the Right Way
- 4. Team skills
- 5. Who is a UX? Interaction Designer Experience Architect UX Consultant User Experience Designer Usability Expert UX Person UI Designer Information Architect User Researcher UX
- 6. This I believe Vision Envision Deliver Evolve Evolve Deliver User Centered Design
- 7. UX skills Interaction Design Marketing Copy Writing Editing & Curation Content Strategy Branding Psychology Project Management Technology Coding Domain Knowledge Business Knowledge Analytics Industrial Design Business Process Engineering Visual Design Information Architecture Information Design Usability Practices User Research UX
- 8. What do we do? Customer Journey Maps Service Maps Usability testing Contextual inquiry In-depth interviews Wireframes Site maps Personas Prototypes User flows Interface designs Ethnography Sketches Research Design
- 9. UX research X ✓
- 10. What does this mean…
- 11. Let’s build a house
- 12. Design it
- 13. Build it
- 14. Move in
- 15. Extensions
- 16. Send in the UX…
- 17. Let’s build a house
- 18. Who is the house for?
- 19. Best home for them?
- 20. Business proposition? ≠ Build a house Business needs = Construct a building User needs = Home
- 21. Design? ?
- 22. Occupants needs?
- 23. How big?
- 25. Cost?
- 26. Let’s build a house ✓
- 27. Build it
- 28. What are we aiming to build?
- 29. Building the Right Thing the Right Way
- 30. Building the Right Thing the Right Way
- 31. = Agile ✓
- 32. + = UX Agile ?
- 33. UX Phases Strategy & Planning Build & Deploy Ideation & Prototyping Design iteration Design ideation Build & Deploy Concept Proposition Feasibility ? ? ? ? ? Understand user needs Insights in to behavior + + Understand target audience Test & iterate Test & iterate Concept ideation research Design optimisation research and testing
- 34. TW Engagements Types Envisioning Delivery Design iteration Design ideation Build & Deploy Concept Proposition Feasibility ? ? ? ? ? Understand user needs Insights in to behavior + + Understand target audience Test & iterate Test & iterate
- 35. Envisioning Delivery Design iteration Design ideation Build & Deploy Concept Proposition Feasibility ? ? ? ? ? Understand user needs Insights in to behavior + + Understand target audience Test & iterate Test & iterate
- 36. UX in Envisioning Design ideation Concept Proposition Feasibility ? ? ? ? ? Insights in to behavior Understand user needs + Understand target audience Test & iterate
- 38. "The society that separates its scholars from its warriors will have its thinking done by cowards and its fighting by fools." Thucydides, Greek Philosopher 450 BC
- 39. Team participation in research http://janchipchase.com/2010/08/street-dynamics/
- 41. Sketchboards
- 42. Prototypes
- 43. Envisioning Delivery Design iteration Design ideation Build & Deploy Concept Proposition Feasibility ? ? ? ? ? Understand user needs Insights in to behavior + + Understand target audience Test & iterate Test & iterate
- 44. UX in Delivery Build & Deploy Design iteration + Test & iterate
- 45. UXers embedded in dev teams
- 46. Pairing +
- 48. Prototypes
- 49. UI Designs (aka wireframes)
- 52. Other ideas? ?
- 53. Thank you
- 54. Ben MelbourneUX Person What is UX
- 55. Cost of change $ Design iteration Design ideation Build & Deploy Concept Proposition Feasibility ? ? ? ? ? Understand user needs Insights in to behavior + + Understand target audience Test & iterate Test & iterate $
- 56. What’s in a good experience? UsefulUsableDelightful
Hinweis der Redaktion
- When we work on a project, we start by asking a lot of questions.
- Within a project team UX people focus on understanding the user’s needs, BA’s focus on the business needs, and the Tech Lead on figuring out how to build it.
- Good UX research does not have to be academically or scientifically sound, requiring thorough and slow methodologies. UX research should be rapid and done in small iterative pieces as it is needed.
- Here’s a metaphor about a house.
- Clients often start a project by saying that they want to build a house.
- Start by getting an Architect to draw up some blueprints.
- Bring the construction team together to build a house based on the blueprints.
- Once it’s ready, the new occupants can move in.
- Over time new extensions can be built on the house.
- When we work on a project, we start by asking a lot of questions.
- Saying we get asked to build a house.
- Who is going to live in the house?
- Is a house the best type if home for them?
- What is the business proposition? What are the business needs and the user needs? Is there a better option that nobody else is doing yet?
- Will it be built to needs or mass produced and out of the box?
- Before starting the design we need to understand what the occupants needs are.
- How big does it need to be?
- What features should it have? What should it look like? How will it fit in to it’s local area?
- Along the way we need to make some decisions about requested scope vs cost.
- After having thought things through a little more we decide to build a house.
- Bring the construction team together to build a house based on the blueprints.
- UX is about getting past just ‘good enough’. It’s about taking off the blindfold and hitting the bull's-eye for the target audience.
- When we work on a project, we start by asking a lot of questions.
- We know that Agile is a great Software Development methodology
- How we combine UX and the TW Agile methodologies is a work in progress, and something to disucss.
- Some of the ways we currently use to integrate UX + Agile during Envisioning engagements
- Some of the ways we currently use to integrate UX + Agile during Envisioning engagements
- Within a project team UX people focus on understanding the user’s needs, BA’s focus on the business needs, and the Tech Lead on figuring out how to build it.
- It’s all about empathy
- Some of the ways we currently use to integrate UX + Agile during Envisioning engagements
- Some of the ways we currently use to integrate UX + Agile during Delivery engagements
- UX mitigates risk by asking the right questions upfront and finding mistakes earlier (failing faster).