Mixed practice with highly engaged clients, esp. equine Their clients interested in the detail However gruesome it gets
Educated clients are more loyal and bigger fans Therefore more likely to refer Help vets create own surgery videos, post to YouTube
Facebook cultivates community Encourage sharing between clients and their friends
Eye tracking F pattern created from eye scanning over text
Importance of faces
URL, Title and Heading 1 Keywords first
Home page design based on their strong news great photos. This is what parent’s and prospectives want to see Pippa’s video provides accessible overview
Focus is on the client and pupil, not the school Photos are honest
Twitter to share school activity Casual but with consistent tone