Social media in the workplace
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If employees are allowed to use social media, will this improve the business? --Download for full presenter notes-- Share some of my thoughts and results from a simple survey
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Social media in the workplace
- 1. Social Media in the Workplace Image: Getty Images
- 2. If employees are allowed to use social media, will this improve the business?
- 6. What is Social Media? Socialising, chatting, making friends, sharing, recommending or just keeping in touch
- 13. What is Social Media? All the different types and formats
- 15. Usage Stats Facebook 955M active (June 2012) Twitter 140M active (March 2012) LinkedIn 175M registered (August 2012) http://techcrunch.com/2012/07/26/facebook-q2-earnings-and-stats-revenue-1-18b-955m-monthlies-552m-dailies-543m-mobile-monthlies/ http://techcrunch.com/2012/03/21/six-year-old-twitter-now-has-140m-active-users-sending-340m-tweets-per-day/ http://press.linkedin.com/about
- 16. Report by TUC in 2007 “when handled properly, allowing internet access for staff during breaks can be beneficial for staff and can help them develop IT skills.” http://lscits.cs.bris.ac.uk/docs/HOReport1b.pdf
- 17. LinkedIn Poll “I believe social media can engage teams and customers to improve business” • If people use social media at work? • What restrictions they have, if any? • Should usage be more open?
- 18. Do you allow employees touse Twitter, Facebook or LinkedIn at work? • Yes • No • Sometimes • No web access provided • Only on own devices, smartphones etc.
- 19. Do you allow employees to use Twitter, Facebook or LinkedIn at work? use Twitter, Facebook or LinkedIn at work? http://linkd.in/OfN81y
- 20. Do you allow employees to use Twitter, Facebook or LinkedIn at work? use Twitter, Facebook or LinkedIn at work? http://linkd.in/OfN81y
- 21. Contributor comments “Twitter and facebook for the benefit of the company only- not for personal use apart from at lunchtime as it is distracting. Linkedin is actively encouraged as it supports business development”
- 22. Contributor comments “If someone spends a couple of minutes over a cup of tea then I don't see it as a problem. Effectively they are all responsible for their own workload on a day to day basis.”
- 23. Contributor comments “I was managing a team of nurses. There are policies in place which prohibit not only social media activity, but using phones for personal use in the course of employment. So it is a quite rigid, disciplined environment which is open to abuse if boundaries are not set from the out set.”
- 24. Contributor comments “In today's connected world, I do not see it as an interruption. However it is important to have the right culture around it and to have rules that are not restrictive, rather empowering and clear.”
- 25. Contributor comments “social media for pleasure during work is a little like mobile phones, they leak working time away... To me it is no different to someone blatantly having a gossip magazine open on their desk”
- 26. Pro / Cons Pros •Real time info •Access to leaders •Improve collaboration Cons •Wastes time http://www.businessesgrow.com/2010/03/28/can-twitter-be-used-as-a-workplace-tool/
- 27. What do you think? you think?
- 28. Conclusions • Use social media employee policy • Lead from the top • Made new connections
- 32. Useful Links • soshable.com/twitter-in-the-workplace/ • www.salesforce.com/uk/socialsuccess/social-media-how-to-guides/12-s • www.businessesgrow.com/2010/03/28/can-twitter-be-used-as-a-workp • www.itpro.co.uk/640303/infosec-workplace-facebook-bans-are-a-wast • lscits.cs.bris.ac.uk/docs/HOReport1b.pdf • www.cs.cornell.edu/~sadats/icwsm2010.pdf • c4lpt.co.uk/social-learning-handbook/social-learning- examples-in-the-workplace/
Hinweis der Redaktion
- Share some thoughts Review simple survey
- More accurately this presentations asks... Too long, not snappy
- Researching images Intrigued by 80s phone (Facebook founded in 2005) Shows different styles of Facebook How SM in workplace has and still is an issue
- My professional profile
- ASK Make it easy Break down the words
- From happy memories
- to not so happy ones
- Sharing
- Attending social events St Paul's carnival Bristol
- Networking Tweetup
- or team building
- Way it's communicated
- Who uses these? Does this help?
- Facebook: 50% are active daily, 50% on mobile (7 Billion people in existence) Twitter: 340M Tweets a day (double from last year) LinkedIn: 9M+ from UK
- Goes on to recommend a clear policy on social networking as best way to ensure employees do not waste time. However reading further they (TUC) consider social networking a leisure activity and TUC (Trades Union Congress) represents workers not businesses
- Wanted to promote discussion Who saw this?
- Before show results ASK: how would they answer
- 21 people responded Does the result surprise you? Initial thoughts
- Mainly Owners and Managers, Male and over 35
- LinkedIn appears to have a better image in the workplace Source: Bottled Drinks Manufacturer
- Source: Owner of IT company
- Previously worked in a Hospital If they had employees now they would allow fair use ASK: Who has a social media policy?
- Works in PR All staff use media regularly as part of work
- Works in PR
- Thoughts from folks interviewed at IBM Also have and internal system called BlueTwit
- If employees use social media can this improve their business?
- Made new connections just by doing survey
- Yammer and Basecamp to business social collaboration tools
- Covert Chirp, secret tweeting