2. GoodBomb is a platform that helps
people identify the social issues they
care about and find solutions for them
by collaborating with others.
Summary

3. The Founding Team
Ben Scott
Founder, Creative Director
• Background in Web Design
& Quality Assurance
• Responsible for the entire
design of GoodBomb
• Big desire to help create a
better world
Jesse Harnett
Co-Founder, CTO
• 15 years experience as IT
professional
• Strong background in
programming for the web
& database design
• Experienced IT Manager

4. GoodBomb helps solve 3 core
problems in our communities.
1. Feeling Insignificant
• Everyone has an issue they care about, but most
people believe there’s nothing they can do about it.
2. Fundraising Difficulties
• The things that do the most good for us are often the
things that are the most difficult to raise funds for.
3. Barriers to Entry
• People don’t have an easy way to get involved and
help with the issues they care about.
The Goal

5. GoodBomb helps solve 3 core
problems in our communities.
1. Feeling Insignificant
• Everyone has an issue they care about, but most
people believe there’s nothing they can do about it.
2. Fundraising Difficulties
• The things that do the most good for us are often the
things that are the most difficult to raise funds for.
3. Barriers to Entry
• People don’t have an easy way to get involved and
help with the issues they care about.
Problem 1

6. People often believe that the world’s
problems are too big and that there is
nothing they can do about them.
Problem 1 – Feeling Insignificant

7. GoodBomb empowers people to
better their world through “do-it-
together” collaborative projects.
Solution 1 – “Do It Together”

8. Solution 1 – “Do It Together”
1) Create a Project, describe
the goal, and give it a location.
2) Your new project appears
on a map for everyone in your
local community to see.
3) Connect and collaborate
with like-minded people in
your neighbourhood.
Create, Connect, & Collaborate

9. GoodBomb helps solve 3 core
problems in our communities.
1. Feeling Insignificant
• Everyone has an issue they care about, but most
people believe there’s nothing they can do about it.
2. Fundraising Difficulties
• The things that do the most good for us are often the
things that are the most difficult to raise funds for.
3. Barriers to Entry
• People don’t have an easy way to get involved and
help with the issues they care about.
Problem 2

10. Ironically, the things we value most
about community and culture
are often the most underfunded.
Problem 2 – Fundraising Difficulties
…Like our schools…

11. Problem 2 – Fundraising Difficulties

12. GoodBomb helps organizations raise
money by enabling hyper-local
crowd-funding within communities
Solution 2 – Community Crowd Funding

13. Solution 2 – Community Crowd Funding
1) Crowd-funding can enable people to easily
find and contribute funds to projects that
directly benefit their communities.
2) People can then pool their financial
resources to make good things happen.
3) 100 contributors are more willing to part
with $20 each than a single contributor is to
part with $2000.

14. GoodBomb helps solve 3 core
problems in our communities.
1. Feeling Insignificant
• Everyone has an issue they care about, but most
people believe there’s nothing they can do about it.
2. Fundraising Difficulties
• The things that do the most good for us are often the
things that are the most difficult to raise funds for.
3. Barriers to Entry
• People don’t have an easy way to get involved and
help with the issues they care about.
Problem 3

15. Regular people who want to help often
don’t because they believe they have
nothing to contribute.
Problem 3 – Barriers to Entry
“61 per cent of the people we surveyed have little
confidence that they have much to contribute to
neighbourhood life.”
Vancouver Foundation
Connections & Engagement Survey

16. GoodBomb helps people self-identify
with useful skills for volunteering that
they didn’t realize were needed.
Solution 3 – Connect Needs to Skills
Just about everyone can:
 Paint a wall
 Use a shovel
 Drive a car
 Follow Instructions

17. We’re kind of like a for
volunteering.
Solution 3 – Connect Needs to Skills
Project
Needs
User
Skills
Fence Painters
Gardeners
Drivers
Photoshop
Gardening
Web Design
Connection

18. Check out the Demo:
demo.goodbomb.com

19. GoodBomb will initially focus on
the following target markets:
Target Market

20. Money comes from
subscriptions, sponsored projects &
crowd funding
Revenue Sources
Basic Account Pro Account
Sponsored
Projects
Crowd Funding
Cost Free!
$10-$100 per
month
Based on # of users
reached
5% of successfully
funded campaigns
Features
• Join and engage
with the
community
• Create projects
for free
• Connect with
other users
• Analytics
• Increased User
Reach (based on
account type)
• Gov. Accounts
have unlimited
reach within city
limits
• Works like
Sponsored Tweets
• Promote your
project directly to
GoodBomb users
via email
• Attach a crowd
funding campaign
to your project
• Choose between
subscription-based
funding (monthly
donations) or one
lump sum
Acquisition
• News Media
• Major Blogs
• Viral Marketing
• Word-of-mouth
• User Perks
• In-app promos
• Email promos
• Referral Program
• Dedicated sales
team
• Direct emails
• Referral program
• Dedicated sales
team
• In-app promos
• Email promos
• Viral Marketing
• Word-of-mouth

21. Major competitors do not meet
the needs of this unique niche
Competition
GoodBomb LinkedIn Facebook Twitter Meetup Indiegogo
Connect
with peers
yes yes yes yes
Start
Projects
yes
Through
“groups”
through
“pages”
yes yes
Connects
skills with
local needs
yes
Connects
skills with
HR needs
Hyper-Local yes yes
Tracks basic
interactions
yes yes yes
Promotes
in-person
connections
yes
through
“events”
through
“Tweetups”
yes
Crowd
Funding
yes yes

22. Major Achievements
Progress Thus Far
App Design
Completed
• 10 months of designing
• Over 150 concepts and
iterations
• Overwhelmingly positive
feedback
Letter of
Endorsement
• Significant support
from City Hall
• Endorsed by the
Deputy City Manager of
Vancouver
Distribution
Channel
• Partnered with the
“Canada is Awesome”
group of websites
(Vancouver Is Awesome)

23. Strategic Partnerships
City of Vancouver
Endorsement
• Letter of Endorsement
• Will contribute projects
when GoodBomb
launches
VIA
Online Distribution
• Media Advisor
• Will provide ongoing
promotion for
GoodBomb
This is Vancity
Community Outreach
• Well-connected with
Vancouver’s social
enterprises.
• Will help GoodBomb
build its community

24. The Plan
Development Plan
Minimum Viable
Product
First Major
Sponsor
Second Major
Sponsor
1 2 3
• Features: Projects and
Crowd Funding
• Prototype by week 6
• MVP by week 12
•Test and revise design
• 250 users by week 12
• 100 projects for launch
Months 1 to 3
Cost: $30,000
• Begin Marketing
• New Features: Events
and social networking
• Connect with news
media and promote on
major blogs
• 9,000 users – week 24
Months 4 to 6
Cost: $40,000
• New Features: Business
Deals & Promotions
• Begin second round of
fundraising
• Projects all across
Greater Vancouver
• 27,000 users – week 36
Months 7 to 9
Cost: $40,000

25. Financial Projections - Quarterly
Quarterly Financials – Years 1 & 2
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
Y1
Q1
Y1
Q2
Y1
Q3
Y1
Q4
Y2
Q1
Y2
Q2
Y2
Q3
Y2
Q4
Revenue
Expenses

26. Financials – Profit Growth Scenarios
Quarterly Financials – Years 1 &2 Profit Growth Scenarios
-$100,000
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
Y1 Q1 Y1 Q2 Y1 Q3 Y1 Q4 Y2 Q1 Y2 Q2 Y2 Q3 Y2 Q4
Av. User Growth
Slow Growth
High Growth
Low Sales
High Sales

27. Financial Projections - Yearly
Yearly Financials – Years 1 through 5
-$150,000
$1,850,000
$3,850,000
$5,850,000
$7,850,000
$9,850,000
$11,850,000
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Expenses
Profit
Projections for year 3 assumes user growth rate of 4.5% per week.
Projections for years 4 and 5 assume a user growth rate of 2.5% per week.
Significant team growth occurs in year 3 and will require a large investment.

28. GoodBomb is looking to raise
$150,000 in seed funding
The Ask – Funding for one year
Personnel
• CEO & Design
(Ben Scott)
• CTO (Jesse Harnett)
• Marketing & Sales
• Graphic Design
• Video Production
Web Services
• Hosting
• Bandwidth
• Email
Miscellaneous
• Legal fees
• Community Outreach
• Print work
(flyers, business
cards, etc)
• Contingency

29. Advisory Board
Dr. Chris Scholefield
Technical Advisor
•PhD in Electronic
Communications
• Extensive teaching
experience in software
development
• Experienced Entrepreneur
building wireless data
networks
Goodwin Young
Operations Advisor
•B.A.Sc. and M.Eng. in
Electrical Engineering
• Co-Founder & VP of
Operations at Inception
Software
• Built a diverse team of
over 20 software
development professionals
Bob Kronbauer
Media Advisor
• President & Chief Editor
for the Canada is Awesome
group of websites
• Vancouver is Awesome is
consistently rated as one of
the top blogs in Vancouver

30. Thank You