Where does creativity exist when everything becomes automated and targeted? Are we in danger of stifling outcomes with predictions based on our prior interactions?

1. EMOTIONAL INTELLIGENCE:
BALANCING DATA AND CREATIVITY
@benhamin

2. INTELLIGENCE EXPLOSION

3. "COMPUTERS ARE ON THE THRESHOLD OF READING AND
UNDERSTANDING THE SEMANTIC CONTENT OF A
LANGUAGE...” RAY KURZWEIL

4. IBM’S WATSON HAD ACCESS TO 200 MILLION PAGES OF
STRUCTURED AND UNSTRUCTURED CONTENT.

5. THE CONVERGENCE OF CULTURE

6. THE CONVERGENCE OF CULTURE

7. THE CONVERGENCE OF CULTURE

8. THE CONVERGENCE OF CULTURE

9. A PREDICTABLE WORLD

10. THE CONVERGENCE OF CULTURE

11. THE CONVERGENCE OF CULTURE

12. THE CONVERGENCE OF CULTURE

13. THE CONVERGENCE OF CULTURE

17. THE INTERSECTION OF CHANGE

18. Editorial native advertising

19. Editorial native advertising

20. Editorial native advertising

21. Editorial native advertising

22. Creative wearout

23. Social native advertising

24. STRIKING A BALANCE

25. WE’LL NEVER
Be surprised at a well targeted banner, let alone click it.
Celebrate a search optimsed website designed for bots not humans.

26. WE WILL
Refer friends to a remarkable film or story.
Encourage our followers to download an App we can’t live without.
Share information that’s helped us solve a problem.
Applaud a service that took the time to look after our needs.

27. DON’T LET DATA STIFLE CREATIVITY.

28. EXPERIENCE IS EVERYTHING.

29. DATA CAN BE SUPERHUMAN BUT NOT HUMAN.

30. THANK YOU
BEN COOPER
GROUP INNOVATION DIRECTOR, M&CSAATCHI
@benhamin