Digital Strategy Presentation to the APG

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Created for the APG Australia's training session on digital planning. Designed to present an approach to digital strategy for today's fragmented media.

Business Technologie

DIGITAL STRATEGY
HOW TO APPROACH IT

APG Training

Presented by Ben Cooper, 5 September 2008

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World population of 6.6 billion
21% are online
That’s 1.4 billion

Australian population of 20.6 million
79.4% are online
A staggering 16.3 million

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We can understand behaviours like never before.

BBC ‘Britain From Above’ 2008

Digital Strategy Presentation to the APG

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