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Blogging as an effective
Content Marketing Tool
for Businesses
@benfrancia
#bentalks2013
#iblog9
Who is Ben Francia?
• Internet Marketing Consultant
• Outsourcing Business
• Certified Life Coach
• Goldfish Addict
#bentalks2013
#iblog9
How I started Blogging?
#bentalks2013
#iblog9
What is Content Marketing?
Content marketing is a marketing technique of creating
and distributing relevant and valuable content to
attract, acquire, and engage a clearly defined and
understood target audience – with the objective of
driving profitable customer action.
- Content Marketing Institute
#bentalks2013
#iblog9
Content Marketing and the Power of Story
#bentalks2013
#iblog9
Full video on:
http://www.youtube.com/watch?v=Q5Tt5JSRsOc
#bentalks2013
#iblog9
Bloggings as a Powerful
Content Marketing Tool
•Communicates without Selling
•Non-Interruption
•ProvidesValue
•Rewarded with Customer Loyalty
andTrust
#bentalks2013
#iblog9
My Top Blog Content
Marketing Tips
•Provide Answers and Solutions
•Be Personal
•TellYour Story
•UseVideos
•Be Remarkable
#bentalks2013
#iblog9
“Be yourself. Everyone else
is already taken.”
– Oscar Wilde
#bentalks2013
#iblog9
Thank You!
benfrancia.com
facebook.com/InternetMarketingPH/
twitter.com/benfrancia
youtube.com/benfrancia
#bentalks2013
#iblog9

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