1. The Business Angel
A portrait of the most
important financial source for
entrepreneurs with potential.
JanBendtsen.dk

2. Characteristics
• High net worth
• Investing their own money
• Direct
• Time and expertise
• Unquoted companies
• Financial gain

3. High net worth
• Comfortably well of
• 2-5 investments in entrepreneurs
typically
• 10.000 € up to 100.000€ - or even
more
• Entrepreneurs are only part of their
investments

4. Investing their own money
• Private money
• Don’t have to invest
• Quick decisions
• Intuition rather than analysis
• Idiosyncratic investment criteria

5. Direct
• Personal investment decision
• Deal flow from people they trust

6. Time and expertise
• Hands-on role
• Mentoring
• Strategic advice
• Networking
• Functional capacity

7. Unqoted companies
• Typical investment in new or recently
started businesses.

8. Financial gain
• Invest in the hope of financial return.
• 3-7 years.
• Exit opportunity important.
• Having fun in creating a succes is
also important.

9. Portrait
• Male
• 45-65 years old
• Successful cashed-out entrepreneurs
• Well educated

10. Types
• Entrepreneur angels
• Income seeking angels
• Wealth maximising angels