Visual content is becoming increasingly important for marketers on social media platforms like Instagram, Snapchat, and Pinterest. People connect more emotionally with images than text, and photos generate more engagement. The document recommends that marketers create original branded visual content that appeals to their target audiences, leverage different types of visual content like images and video, and test posting times to increase engagement. Key performance indicators are also highlighted to track top performing visual posts.

1. Social Media
Visual Content Testing
June 2014
Ben Bercasio

2. Social Media Imagery
With the rise of visual based social media platforms such as Instagram,
Snapchat, and Pinterest, visual content has become more important to
marketers.

3. Social Media Imagery
The Importance of visual content
• People connect more emotionally with images than they do with text
• Photos and images on Facebook generate 53% more Likes than an
average post (Hubspot)
• Pinterest is now the 4th largest traffic driver worldwide

4. Social Media Imagery
How to leverage the power of visual social media
• KNOW YOUR AUDIENCE & Behavioral Profiles
• i.e. Sierra Tucson social media followers
• Facebook 69% women & 29% men – ages 25-44
• Create ORIGINAL branded content that speaks to your audience
• Don’t tell if you can show – use visuals wherever possible.
• Images = emotion and connection

5. Social Media Imagery
Top 3 posts with most engagement for Sierra Tucson

6. Social Media Imagery
Top 3 posts with most engagement for Sierra Tucson

7. Social Media Imagery
Top 3 posts with most engagement for Sierra Tucson

8. Social Media Imagery
Types of visual content to cut through the noise
1. Images (memes, picture quotes, scenery)
2. Video/Animations
3. Infographics
4. Presentations

9. Social Media Imagery
Best Times to Post for increased
engagement
Facebook
• Weekdays 6-8am, 2-5pm, & 7-
10pm
Twitter
• Weekdays 1-3pm
Pinterest
• Weekends
• Weekday evenings 8-11pm
**doesn’t mean we have to post
everything at this time. Test
audience to find the best times**