The Beauty Company

Washington, DC United States

Advertising / Marketing / PR

After building and selling three companies, Alisa Marie Beyer founded The Beauty Company (TBC) — the beauty industry’s #1 consultancy for consumer research, brand strategy and product development. We help clients build brands and products women want to buy. As the “McKinsey of the beauty industry,” TBC serves our clients at every stage of development — from start-ups to 13 of the top 15 global beauty companies.We intimately understand the industry, the consumer and the market. We become an integral part of each client project team and we work together every step of the way. As publishers of the “must read” The PinkReport® and WomenTrends®, we keep our fingers on the pul