A brief overview of Five Trees Forest - an interactive story across virtual and physical worlds, using mobile and web technology.

1. Telling stories by mobile
A brief look at Five Trees Forest, an interactive story
using mobile technology developed by Common Agency
06.07.09

2. How to tell a story
Telling stories by mobile
06.07.09

3. Telling stories on mobile
How to tell a story
 As with digital services, an effective
story relies on a mix of content,
delivery, context and style
...hopefully with a little magic.
 Template [content]
 Monologue
 Upstairs
 One view
 Map
Images used with permission from ’99 Ways To
Tell A Story’ by Matt Madden. Go get it!...
http://www.exercisesinstyle.com/
http://www.commonagency.com/ 3

4. Telling stories on mobile
How to tell a story
 As with digital services, an effective
story relies on a mix of content,
delivery, context and style
...hopefully with a little magic.
 Template
 Monologue [delivery]
 Upstairs
 One view
 Map
Images used with permission from ’99 Ways To
Tell A Story’ by Matt Madden. Go get it!...
http://www.exercisesinstyle.com/
http://www.commonagency.com/ 4

5. Telling stories on mobile
How to tell a story
 As with digital services, an effective
story relies on a mix of content,
delivery, context and style
...hopefully with a little magic.
 Template
 Monologue
 Upstairs [context]
 One view
 Map
Images used with permission from ’99 Ways To
Tell A Story’ by Matt Madden. Go get it!...
http://www.exercisesinstyle.com/
http://www.commonagency.com/ 5

6. Telling stories on mobile
How to tell a story
 As with digital services, an effective
story relies on a mix of content,
delivery, context and style
...hopefully with a little magic.
 Template
 Monologue
 Upstairs
 Superhero [style]
 Map
Images used with permission from ’99 Ways To
Tell A Story’ by Matt Madden. Go get it!...
http://www.exercisesinstyle.com/
http://www.commonagency.com/ 6

7. Telling stories on mobile
How to tell a story
 As with digital services, an effective
story relies on a mix of content,
delivery, context and style
...hopefully with a little magic.
 Template
 Monologue
 Upstairs
 One view
 Map [magic!]
Images used with permission from ’99 Ways To
Tell A Story’ by Matt Madden. Go get it!...
http://www.exercisesinstyle.com/
http://www.commonagency.com/ 7

8. Five Trees Forest
Telling stories by mobile
06.07.09

9. Telling stories on mobile
Five Trees Forest
 Developed in conjunction
with
 An interactive story across
virtual and physical worlds,
using mobile and web
technology.
 Mobiles
 Website
 Physical space
Great story
Content is king...
but so is structure
when crafting
experiences
http://www.fivetreesforest.org/
http://www.blinkmedia.org/
http://www.commonagency.com/ 9

10. Telling stories on mobile
Five Trees Forest
 Developed in conjunction
with
 An interactive story across
virtual and physical worlds,
using mobile and web
technology.
 Mobiles
 Website
 Physical space
Mobiles SMS
‘Text messaging’
Very limited ...simple to work
availability of RFID with, easy to use
on mobiles so far communication
http://www.fivetreesforest.org/
http://www.blinkmedia.org/
http://www.commonagency.com/ 10

11. Telling stories on mobile
Five Trees Forest
 Developed in conjunction
with
 An interactive story across
virtual and physical worlds, Sprite Sprite
using mobile and web Ben, the Shrunk
Washing Witch has
I’m going to explode
and splatter all the
technology. cursed me and
Sprite
other sprites with
rinsed my memory mashed up Pork pie
away. I need three Oh no! The Big Flip and mushy peas.
 Mobiles things to help me. Flops Witch is back Please, please get to
First, give me a new from Hen’s Teeth the Museum of
 Website name. Text it to me. Beach. Please pick Witches. Quick!
me up from the
Reply Options Graveyard of Milk Reply Options
 Physical space Bottles.
Reply Options
http://www.fivetreesforest.org/
http://www.blinkmedia.org/
http://www.commonagency.com/ 11

12. Telling stories on mobile
Five Trees Forest
 Developed in conjunction
with
 An interactive story across
virtual and physical worlds,
using mobile and web
technology.
 Mobiles
 Website
 Physical space
Web
Large screen, faster,
expect richness &
more interactivity
http://www.fivetreesforest.org/
http://www.blinkmedia.org/
http://www.commonagency.com/ 12

13. Telling stories on mobile
Five Trees Forest
 Developed in conjunction
with
 An interactive story across
virtual and physical worlds,
using mobile and web
technology.
 Mobiles
 Website
 Physical space
http://www.fivetreesforest.org/
http://www.blinkmedia.org/
http://www.commonagency.com/ 13

14. Telling stories on mobile
Five Trees Forest
 Developed in conjunction
with
 An interactive story across
virtual and physical worlds,
using mobile and web
technology.
 Mobiles
 Website
 Physical space
http://www.fivetreesforest.org/
http://www.blinkmedia.org/
http://www.commonagency.com/ 14

15. Telling stories on mobile
Five Trees Forest
 Developed in conjunction
with
 An interactive story across
virtual and physical worlds,
using mobile and web
technology.
 Mobiles
 Website
 Physical space
http://www.fivetreesforest.org/
http://www.blinkmedia.org/
http://www.commonagency.com/ 15

16. Telling stories on mobile
Five Trees Forest
 Developed in conjunction
with
 An interactive story across
virtual and physical worlds,
using mobile and web
technology.
 Mobiles
 Website
 Physical space
http://www.fivetreesforest.org/
http://www.blinkmedia.org/
http://www.commonagency.com/ 16

17. Telling stories on mobile
Five Trees Forest
 Developed in conjunction
with
 An interactive story across
virtual and physical worlds,
using mobile and web
technology.
 Mobiles
 Website
 Physical space
RFID / NFC
The physical to
virtual interface
http://www.fivetreesforest.org/
http://www.blinkmedia.org/
http://www.commonagency.com/ 17

18. Telling stories on mobile
Five Trees Forest
 Developed in conjunction
with
 An interactive story across
virtual and physical worlds,
using mobile and web
technology.
 Mobiles
 Website
 Physical space
http://www.fivetreesforest.org/
http://www.blinkmedia.org/
http://www.commonagency.com/ 18

19. Telling stories on mobile
Five Trees Forest
 Developed in conjunction
with
 An interactive story across
virtual and physical worlds,
using mobile and web
technology.
 Mobiles
 Website
 Physical space
http://www.fivetreesforest.org/
http://www.blinkmedia.org/
http://www.commonagency.com/ 19

20. Telling stories on mobile
Five Trees Forest
 Developed in conjunction
with
 An interactive story across
virtual and physical worlds,
using mobile and web
technology.
 Mobiles
 Website
 Physical space
http://www.fivetreesforest.org/
http://www.blinkmedia.org/
http://www.commonagency.com/ 20

21. Telling stories on mobile
Five Trees Forest
“Why aren’t
you talking to
me?”
Future versions
Content, delivery,
context and style...
and magic
http://www.commonagency.com/ 21

22. for more information...
info@commonagency.com
0870-9905036
thanks