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Crayola Initial Presentation

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Benjamin Kjos
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CrayCray Benjamin Kjos Amy Laliberte
Brand Status • Best selling supplier of lead pencils and art goods • Main demographic are mothers and elementary school aged children • Description includes patient, steadfast, creative, flexible – - Flesh becomes Peach
Crayola’s Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales & Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In the Media
 
Insights ,[object Object],[object Object],[object Object]
 
Strategies ,[object Object],[object Object],[object Object]
Tactics and Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 

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Crayola Initial Presentation

  • 1. CrayCray Benjamin Kjos Amy Laliberte
  • 2. Brand Status • Best selling supplier of lead pencils and art goods • Main demographic are mothers and elementary school aged children • Description includes patient, steadfast, creative, flexible – - Flesh becomes Peach
  • 3.
  • 4.
  • 6.  
  • 7.
  • 8.  
  • 9.
  • 10.
  • 11.  
  • 12.