1. Spatial Networking
Michael Metcalf
Product Management, User Location
Yahoo! Geo Technologies

2. What I’ll talk about…
+

3. Spatial Networking?

4. Spatial Networking enables real-
time collaboration and
communication with those in your
immediate vicinity, even if you
don’t know them.

5. Technology!

6. In Q2 2010, 19% of Mobile Devices Sold
Worldwide were Smart
6%
Android &
Other 13% iPhone OS
Smart
Phones
81%
Feature
Bloomberg 8.12.10

7. …but Growing Fast
+50 %
+32 %
# of
Smart-
% of
phones
All
Mobile
phones
Q2 2009 – Q2 2010
Bloomberg 8.12.10

8. By 2011, 80% of Mobile Devices
will have GPS
80%
iSuppli 7.19.10

9. In 2015…
700-800 million smartphones will be sold
worldwide
5 billion people on earth over age 15
~2 billion of whom will have a smartphone
purchased in the previous 3 years
4200% increase in LBS mobile marketing
IDC 9.10

10. In other words, we will know
where you are.

11. Where You Are

12. Some Definitions…
Locations You Care About
Physical Locations
Declared Locations
Check Ins

13. Foursquare is adding 1 Des Moines
worth of users per month.

14. This is Des Moines.

15. Foursquare Growth
pathawks

16. According to Foursquare, Des
Moines is very close to The Middle
of Nowhere.

18. Middle of Nowhere…
RAYGUN Design

19. Social LBS is hot in 2010, but…
…only 1 in 25 Americans have tried it
…only 1 out of 100 use them weekly
…70% are age 20-35
…80% of users are male
Forrester Research 7.2010

20. Location Based Services are not
inherently social.

21. So let’s focus on
Physical Locations

22. fensterbme

23. Photography
Disco Lover
Vegetarian
Cyclist
Lisergia, Mpozzobon, gruesome

24. mapmeet

25. kordite

26. donut2d

27. Roadside America

28. webwalker

29. SF CycleTracks

30. shopkick

33. +

34. Time + Place
= Location History

35. Google Latitude

36. PlaceTrack

37. 6,000

38. = the number of LBS apps available
on iPhone.
iSuppli 7.19.10

39. Location History, a Personal Utility

40. Social Location History
Sept 29, 2004

41. 1 Maintaining a personal
location history service will be
a mainstream utility.

42. Psychographics of Place

43. The best companies will use location
history to learn more about how our
movements, behaviors, and
preferences imprint the space around
us.

44. • Tourist
• Local
• Either
walkingsf

45. Sportacular Check In

46. mapmeet

47. mapmeet

48. mapmeet

49. sfagogo

50. dphiffer

51. Exit Strategy NYC

52. Photographer
Disco Lover
Vegetarian
Cyclist

53. Vegetarians
Disco-
Disco -ers
Cyclists
VW Spider Sculpture
Enthusiasts

54. 2 As we move through space, we
define places with our
behaviors and preferences.
In turn, every place is imprinted
with our psychographics.

55. If the places we go reflect our
interests…
…then we often have something
in common with those in our
immediate proximity.

56. Those Nearby

57. Who is Near You Right Now…
Unknown
Known
Unknown Known
(Can’t remember their name)
(Me)

58. get a different
HELP? perspective
Local
INFO
Build
Transit
Critical
tips
Mass
communicate
uncover what you can’t see

59. HELP?

62. You people should talk.

63. Build
Critical
Mass

64. vermininc

65. Slugs & Casual Carpools

66. prasenberg

69. communicate
uncover what you can’t see

70. LoveGetty

71. hyperbolation

73. shehan

74. MessageParty

75. Qilroy

76. LoKast

77. Nokia Instant Communicator

78. Apple iGroups?

79. Local
INFO
Transit
tips

80. articnomad

81. BlockChalk

82. Foursquare Tips

83. mvjantzen

84. wctc

85. mr_t_in_dc

86. sp8254

87. Where’s My %$#@ Umbrella?
Where’s My %$#@
Umbrella?!

88. get a different
perspective

89. Water
buffalo.
What’s going
on up ahead?
almostinfamous

91. rickyromero

92. MouseWait

96. dawilson dey

97. Flash Mobs
gdudg

98. 3 You probably have something
in common with those around
you.

99. Spatial Privacy

101. Learning from
(Location) History

102. Flavors of Spatial Privacy
Avoid
Obscure
Check Out

103. Privacy
Avoid
Aggregate
Personal

105. visualthinker

109. Privacy
Obscure
Aggregate
Personal

114. Facebook Places

117. Neer

118. Location Labs

119. Privacy
Check Out

120. biggreymare

121. 4 Privacy is a core feature of Spatial
Networking.

122. In Summary…

123. 1 Maintaining a personal location history service
will become a mainstream utility.
As we move through space, we define places with
2 our behaviors and preferences. Every place is
imprinted with our psychographics.
3 You probably have something in common with
those around you.
4 Privacy is a core feature of Spatial Networking.

124. Thanks!

125. Contact
Twitter Geocalf
Yahoo! metcalf@yahoo-inc.com
LinkedIn linkedin.com/in/michaellmetcalf