Loopt Advertising

1. Mobile Advertising Strategies:
Present & Future
Alok Deshpande | 9.22.2009

2. What is Loopt?
people places events things

3. The Carrier & Platform Ecosystem

4. Key Costs
Location
Device Support /
Testing
Map Services
SMS Integration

5. Ads on a mobile devices
Occupy limited
real estate
Need to engage,
Cannot be ignored be relevant, and
easily high value
Display Ad
Can be hard to
interact with

6. Enter the life graph

7. How does this help?
Knowing users helps deliver them great services
You’re considering going to a mid-priced
Japanese restaurant a few blocks down
-> System recommends others that are
better rated and equally close
You and Laura go to the same sandwich
shop around the same time everyday
-> System introduces you to Laura

8. How does this help?
Location and social
information makes ads highly
relevant
Coupons deliver value and
are actionable

9. Just the beginning
Bidder A: Bidder B:
$1.25 CPC $2.81 CPC
You
Bidder C:
$2.11 CPC
you

10. If you slept through the rest...
• Ads can work for mobile services
• Must be actionable, relevant, and well
targeted
• Your “life graph” enables cool features
and can determine ad relevance