Some examples of my work and a bit of a spiel.

1. BEN
WEIR
CREATIVE CONTENT
PRODUCER
THE BOOK
M - +61422 806 577
E - benito.weir@gmail.com
Reel - www.youtube.com/benito12008

2. WTF
IS A
CREATIVE
CONTENT
PRODUCER? A CONTENT PRODUCER IS...
A storyteller and a screen specialist - someone who knows what to do and
when to do it.
The story connects the audience to the messages. It always has.
On the following pages you’ll see examples of my creative executions, my
writing, directing, producing... all sorts of stuff. If you start to get confused
remember this - I make content. I tell stories. And they’re everywhere - on
screen, on-line, and in the real world.
BW
M - +61422 806 577
E - benito.weir@gmail.com
Reel - www.youtube.com/benito12008

3. WHAT
WHERE&WHO
CREATIVE CONCEPTION, DIRECTION,
PRODUCTION, EXECUTION.
Screen content, experiential marketing, event content,
television, radio & print campaigns,
digital, corporate, B2B and internal communications, short films,
documentaries, animations.
Past Companies -
Animal Logic
@radical.media
Republic Films
C4Live
Spinifex Group
Now Communications Group
Precinct Group (Formerly ABT)
Clients include -
Sony, IBM, Proctor&Gamble, LG, Telstra, Microsoft, Vodafone,
Samsung, YellowPages, Cisco, BT, McDonalds, Fantastic Holdings, Denso,
Salesforce.com, ACT Tourism, Sanitarium, Red Cross, Youth Off the Streets,
Maggi, Oz Lotto, Westpac, Energy Australia, Sydney Water, Salvation Army,
Photon Group, Sensis, Ferrero, Railcorp, VMware,
M - +61422 806 577
E - benito.weir@gmail.com
Reel - www.youtube.com/benito12008

4. THEY
SAID THIS
“Ben is a multi-talented creative. Whether it be writing, directing, ideas
generation and lateral thinking, a punchy script for a viral or a concept for a
whole TV series he is always thinking of how to improve on what has gone
before. A down to earth and likable guy he always brings ideas and energy to
the table.”
RICHARD BRADLEY, EXECUTIVE CREATIVE DIRECTOR, SALMAT-IDR
“Ben is one of the few professional individuals who understands the greater
whole. He presents with both a business and creative acumen rarely found in
today’s dynamic media world. I take pride in consistently recommending Ben
through his quick rise through the senior media ranks. His sincerity, integrity,
humour in the face of adversity all serve to allow Ben to be an extraordinary
asset for any lucky company.”
ADAM WELLS, EXECUTIVE PRODUCER, ENGINE
“I’ve had the pleasure of working with Ben at Now Communications Group
initially on a few projects, then with him stepping in more permanently as
Creative Director across the company. He doesn’t just inject a great sense
of creativity and uniqueness in what he works on, but shows a genuine
understanding of people and what is needed to create success on both an
internal management and project level. Every job and situation is approached
with positivity, and as a result he just inspires people. I would definitely
recommend Ben as a valuable addition to any team or workplace.”
HELEN KYRIACOU, DIGITAL CONTENT STRATEGIST, NOW COMMS GROUP

5. SCREEN
Over the past 10 years
Ben has directed television
commercials, short films,
music videos, interactive
videos, corporate promos,
event content and online
communications for a list of
clients as long as your arm.
His strength lies in the
ability to take up the idea
and bring it to life for the
big or small screen through
strong visuals and true-to-life
performances.
Here are screen shots of just
some of the work on his reel.
Check out Ben’s Youtube
channel
www.youtube.com/benito12008

6. SCREEN
2004 London International
Awards – Finalist
Public Service/Social Welfare
Organ Donations - Taxi
Director: Ben Weir
Client: Red Cross
Agency: Batey Kazoo,
Sydney
Production Company:
Republic Films, Sydney
Producer: Mike Carlton
Cameraman: Russell Boyd

7. SCREEN
Ben is very comfortable
handling the budgeting,
scheduling and produciton
of shoots, large pitches and
RFPs.
Ben has produced multiple
video projects - live action,
post production and full
animation.
Here are a few examples.
Some can be seen in their
entirety on Ben’s Youtube
channel
www.youtube.com/benito12008

8. SCREEN
Creative development,
production, execution.
From TV commercials to
corporate... check -
www.youtube.com/benito12008

9. COPY
WRITER
SCREEN
Ben has been writing for
tv, online, radio, print and
experiential marketing for the
last 5 years.
Long or short copy,
humourous or austere, tech Oasis Pathways TV commercial. 2009. Ben outputted scripts for Fantastic Furniture TV Campaign. 2010. Ben’s 6th campaign writing
heavy or retail focussed, both the corporate and the TVC. for the furniture retailer.
Ben’s writing always hits the
mark.
As the marketing landscape
changes, so too does his
approach to solving creative
problems and fulfilling a brief.
Ben’s script writing
for technology and
telecommunications
brands in the B2B space is
extensive.
His NBN Explained video has
received over 10,000 hits on
Youtube and counting.
Photon Event Teaser video. 2008. This campaign also included Sydney Water Energy Australia Smart Home Video. 2010.
writing and directing 7 scripts for event content and multiple EDMs
in the character of Major Misfit.

10. CASE
STUDY
EVENT
CONTENT
VForum 2011 received over
6000 registrations at the
Sydney Convention and
Exhibition Centre alone.
VForum toured to China,
India, Japan, Korea and
Singapore.
All video content was
conceived and executed to
create a consistency across
the region - consistency of
look, message and narrative.
As Creative Director, Ben
was responsible for the
conceptualising, scripting
and delivery to the various
event companies who were
putting on the events.

11. CASE
STUDY
TRADE
SHOW
After a difficult start to 2011
Vodafone had a need to
let consumers and trade
know about the roll-out of
the improvements to their
network.
The 7Eleven franchisee
conference and expo
provided a great opportunity
to connect with trade by
leveraging insights into the
cricket-mad audience.
What Ben created - an
informative stand supported
by fun activities. V8 race
simulator, photo sessions,
giveaways and a guest
appearance by Ian Healy had
delegates queueing up to
engage.
The result - a confidence
win-back with a major vendor
of Vodafone products.

12. CASE
STUDY
EVENTS
Microsoft engaged C4Live
to create a 1-day training
exercise that would familiarise
key salespeople at JB Hifi Strong identity helped an engaging pre event campaign of EDMs,
and Dick Smith with the new direct calls to managers in-store, and printed collateral.
features of Windows 7.
Ben and his co-creative
Mel White worked hard to
conceptualise an experience
that would engage delegates,
and help them retain the
information so that they
would be better equipped to
recommend the Microsoft
operating system on the shop
floor.
Invitees were enticed by the
‘special ops’ style to the
graphics, copy writing and
overall tone of voice.

13. EVENTS
The 2008 Photon
Conference, Awards and
Oddball after party was Ben’s
first opportunity to utilise his
skills in storytelling, copy
writing, screen direction and
production.
Working alongside Richard
Bradley, the Creative
Director of C4Live, Ben Day and Night, the continuity of key messaging was crucial
conceptualized integral to the success of the event. Ben had an integral role in the
elements of the daytime conceptualizing and delivery of screen and experiential content.
conference.
At the party, animations and
screen content augmented
the live performances by DJs
and bands.

14. CASE
STUDY
EVENT
CONTENT
In February 2011 the 321
takeoff internal strat launch
for an International brand in
a country like Papua New
Guinea presented many
challenges.
The final result was an
extremely successful 2-day
conference and awards
night for over 200 delegates
that introduced them to an
ambitious 5 year business
plan.
Ben was creative director
and lead content producer
responsible for the
conference and awards
format which included guest
speakers, group exercises,
speeches, presentations,
videos, and animations.

15. FILM
PROJECTS
Ben’s most recent short -
The Neighbour - has toured
the world, having screened at
more than a dozen festivals.
2010 - THE NEIGHBOUR.
Ben received a grant
from Screen Australia to
travel with the film to the
prestigious Clermont-Ferrand
International Short Film
Festival in France where
it shocked and delighted
thousands of viewers
throughout its week of
screenings.
The Neighbour was invited to
open the 2010 St Kilda Film
Festival and was nominated 2006 - DEADLINE 8.45
for an IF Award. In 2011 it Tropfest Best of the Rest Tour, Pleiades Film Festival Tour
won a Silver Palm at the
Mexico International Film
Festival.
The film is now being
distributed world wide
through Ouat Media, Canada.
Ben is in the development
and scripting stage of several
long form television and film
projects. 2001 - THE NIGHT

16. COPY
WRITER
EXPERIENTIAL
2009 MFA Grand Prix Winner
Sensodyne: The Chill Test
AGENCY: Bellamyhayden &
C4LIVE
CLIENT: GlaxoSmithKline
Copywriter – Ben Weir
Creative Director – Richard
Bradley
Producer – Brad Wright
Judges’ comments -
“ The Grand Prix panel
was looking for an entry
that showed the evolution
of thinking. Sensodyne:
The Chill Test was a simply
great idea that delivered
on consumer insight, had
high involvement and
comprehensive results.”

17. COPY
WRITER
PRINT
US Print Campaign for
Denso Aftermarket Parts in
production 2011.
Ben was lead copywriter. The
job is on-going.

18. COPY
WRITER
DIGITAL
PHOTON AGM and PARTY -
EDMs and pre event comms.

19. PRESS Ben Weir’s The Neighbour plays with space and expectations to devastating effect.
Lisa Nesselson, SBS World Movies
Film Festival News &
Reviews
“Clermont-Ferrand is widely regarded as the most
important international festival for the buying and
selling of short films. Because the festival attracts
significant audiences as well as key industry
professionals it’s great that such a strong line-up of
shorts will represent Australia.”
Kathleen Drumm, Head of Marketing at ScreenAustralia.

20. HANDY WITH
PENS
Ben’s background in design
and illustration and his time
at Award School means that
he’s pretty handy with a
pen and sketch pad and the
Adobe suite should the need
arise.
These rough boards are
indicative of Ben’s illustrative
style.

21. HANDY WITH
MACS
Mood boards and pitches
require a certain amount of
Adobe graphics suite know-
how.
Here is one example of Weir’s
design work in this area.

22. BEN
WEIR
CREATIVE CONTENT
PRODUCER
M - +61 (0)422 806 577
E - benito.weir@gmail.com
Reel - www.youtube.com/benito12008
http://au.linkedin.com/in/benweir