BeMyEye is the innovative service for crowdsourcing store checks and mystery shopping. Thanks to a large and widespread network of 40,000 on-demand workers using a smartphone app, BeMyEye can provide trustable observations in few days from thousands of locations in Italy and Germany. Other European subsidiaries are about to open.

1. 1"
BeMyEye Srl , Piazza Castello 11, 20121 Milano, Italy
Tel. 02.3676.4270
info@bemyeye.com
www.facebook.com/bemyeye
www.twitter.com/bemyeye
BeMyEye, your eye inside the store.
Crowdsourced field audits.
5th November, 2014

2. 2"
Key facts
60, companies for which we have worked since June 2013, the beginning of our
operations.
Over 90%, companies that repurchased the service.
300.000 pictures made available to customers via the online reporting
website BeMyEye.com.
40.000 visits performed during the first six months of 2014.
39.000 our Eyes on the field.
55.000 our Facebook fans.
5/5 the average rating of our app.

3. What a customer finds
in the point of sale
is at the basis of the
purchase
decision. Brands
want visibility for their
products, Retailers
3"
The importance of the in-store experience
Ciò che un potenziale
cliente trova nel punto di
vendita è determinante
nella decisione di
acquisto. I Brand
vogliono visibilità per i loro
prodotti, i Retailer
desiderano seek a un'ottima
perfect
customer experience.
customer experience.

4. 4"
The demands of Marketing, Trade and Sales
Is the new product
available
on the shelves?
The current
promotion
is clearly
marked?
Is my product often
in out of stock?
The new
display is
available in all
stores?
Do promoters
well interact with
customers?
How’s my
brand visibility
compared to
my
competitors?
How can I get many sales
leads from shop owners?
Do they
recommend
my product?
The windows
are set up
correctly?
Distributors and
merchandisers
Do their job?
Is the shelf
layout as
agreed?
In-store
investments need
to be measured
but your own
agents and
merchandisers
might not be able
to visit many points
of sale in a short
time.

5. 5"
The new way to measure the point of sale:
Field intelligence in crowdsourcing.
BeMyEye is the innovative service for crowdsourcing store checks, mystery shopping and
other forms of field monitoring.
Thanks to a widespread network of over 39,000 Eyes (on-demand workers using an
iPhone or Android app), BeMyEye offers to its business customers images and data from
thousands of locations in few days and at reasonable prices.

6. 6"
How it works
Brief,
questionnaire
setup and address
geocoding
Publishing of
the campaign
Data
receiving
from the field
Validation of
jobs done
Results
Customer and BeMyEye
share the objectives of
the research:
- Preparation of the
questionnaire with
instructions on what to
detect (products, POP,
pricing, approach from
sales reps etc.);
- Geocoding of
addresses to be visted.
The eye reads the
Job’s instructions and
evaluates the pay.
The first available
Eye, reserves the
job, goes to the
location, checks-in
via GPS, fills the
tasks with the
requested answers
and pictures,
uploads the
completed job.
BeMyEye’s platform
receives the
completed jobs that
gets checked and
validated by our
staff.
BeMyEye invites the
customer to view
the results online
since the very first
days of the
campaign.
The customer logs to
BeMyEye.com where
he can see the results in
real time.
As the campaign
proceeds, more data
arrives and the
customer will use the
tools of the site to
evaluate them.
The questionnaire is
posted on the map of
the app at each
address.
The app alerts the
Eyes in the vicinity of
each available Job.

7. 7"
Screenshots from the app
Publishing. Each Eye sees
Jobs posted on the map of
the app..
WHERE AND WHEN!
Job available now!
!
Check on the calendar when this
job can be done!
Reservation. He open one
in his vicinity and, if he finds
it interesting, he reserves it..
Upload. Once
completed all the tasks,
the Eye uploads the job.
How to take the pictures!
Products must be exactly
those described!
Work. The Eye goes to the
location, checks-in via GPS,
completes the tasks..
Upload!
Remaining time: 02:24: 1,6 MB!
M a p L i s t !
Shelf layout!
585cr , time by car: 00:18!
Pick!!
I'll be there within 60 minutes!
TASKS!
Instructions for the next
tasks!
Description of the
promotion !
Check-in!
Remaining time: 00:59!

8. 8"
Delivery
The customer logs to
BeMyEye.com where he can
analyze in real time the
campaign results as they arrive.
• A report for each visit;
• Photo galleries and online
analytics;
• Data file in Excel

9. 9"
BeMyEye’s solutions
Shop audit for Retailers.
Compliance check on guidelines
given by the parent company (POPs,
promotions, brands, products).
Mystery Shopping. Interaction in
disguise with sales staff to check
behavior and service level.
Census survey.
Classification of points
of sale, assessment on
brand coverage,
analysis of highest
potential shops.
Sales leads generation. Check the interest of
a shopkeeper to start dealing with your
products or services.
Dealer survey.
Short interviews
with the sales staff
Store view for Brands. Shelf check to verify
presence, out of stock, facing, eye level,
attention getters, promotion, prices.
Promoter check. Check hostess
presence and conformity
assessment on their behavior

10. 10"
…to support your business processes
Assortment check at the POS
We create alert systems that warn agents / dealers when
the marketing mix is below your expectations.
Sales Training
We check if sales reps or dealers follow your guidelines when
explaining your products. We measure the quality of the
interaction with customers.
MBO
We build KPIs based on the presence of products and
promotional materials that contribute to the evaluation and
incentives for agents, distributors and merchandisers.
Develop business potential on the field
We collect names of shop owners interested in being
contacted for marketing actions. The redemption is much
higher compared to direct marketing.
Check affiliated POS
We shorten the distance between you and your affiliates,
periodically checking if the interior layout and communication
meets your guidelines.
Check visibility of promotions
We monitor the proper deployment and the performance of
your promotions or of those of your competitors.

11. 11"
Advantages vs. traditional methods
Certification of data given by a combination of automatic mechanisms (e.g. check-in via GPS,
photographic evidence or barcode scan) and behavioral incentives and disincentives (economic or
not).
Limited unitary cost of each visit. The widespread distribution of our workforce zeroes travel
expenses. Those who are already near to an address have a very little marginal cost in going there.
Mass observations with ordinary people. A single survey can be performed on 10,000 or more
addresses simultaneously, with the “agnostic” approach of a consumer’s eye.
Speed in obtaining data allowing almost real time reaction when wrong execution in-store happens.
On average, the first 50% of the surveys will arrive within 4 days.
Output. Online analytics with charting tools and picture galleries, granular data available in Excel file
containing links to images.

12. 12"
Customers and partners