The document provides biographical information about Jerry including his age, family, career and residence. It then discusses his company Cosmo Kramer Industries which produces live comedy and entertainment, listing his role as CEO and annual revenues of $5 million. Metrics are also included around prospects, visitors, impressions and conversion rates for the company's marketing and sales efforts.

1. 1
Name Jerry
Personal
- Age
- Gender
- Education
- 60 years
- Male
- Queens college
- New York State
Family
- Spouse
- Children
- Relatives
- Wife (Jessica)
- 2 sons, 1 daughter
- Mom, Dad,
Work
- Job
- Income
- Why
- Comedian
- Fluctuates
- But usually 5 million
per annum
- Loves Canadian
punk bands
Live
- Where
- How long
- Why there
- Hamptons
- 22 years
- Lots of other
celebrities, close to
NY
Personas – B2C

2. 2
Company Name: Cosmo Kramer Industries
Industry Live Comedy / Entertainment
Annual Revenues 5,000,000 gross
Location Greenwich, CT
Person's Name: Jerry Seinfeld
Position in company? CEO / Lead Entertainer
How long in position? 35 years
Buyer or Influencer? Buyer
What are you selling them? CDs
Product? Yes
Service? Yes
One time or ongoing? Ongoing
Why are they buying from you?
Because we’re his favorite
band.
Quicker delivery Quick Delivery
Better quality Yes
Cheaper Yes
They don`t have skill or expertise
He always wanted to learn
guitar
$ Benefit: $100
Annual Value $ $100
Your cost to provide $ $30
Personas – B2B

3. 3
Month:
Sales: $10
Number closed 1
Average sale $ $10
Total revenue $ $120
Conversion rate (sale/prospects)
Prospects:
Total prospects needed 100
Number of prospects 10
Conversion rate (prospects/visits) 10%
Visitors:
Total visitors needed 1000
From search engine optimization 400
From paid ads 200
From social media 200
From networking 100
From traditional advertising 100
Conversion rate (visits/impressions) 1000/10000
Impressions: 10000
Total impressions needed 10000
From search engine optimization 4000
From paid ads 2000
From social media 2000
Targets

4. 4
Hub & Spoke Model
Steve
Rawles
Pinterest Facebook
Word of
mouth
Comedy
network
advertising
Commercials
during Arrested
Development
Greenwich
Monthly
Newsletter
Instagram
Linked In