TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
Digital Marketing 101
1. Local Non-Profit Facts
3,500 public charities in North
Dakota
45,000 North Dakotans employed by
non-profits
300+ of these Non-Profits…
Same fundraising plan (FundingLogic) =
Similar communications/marketing
3. Digital Marketing
Where & How to Market your
Organization
How to know it’s working
Website
Creating a measurement plan
Social media
Google Analytics
Blog
Other measurement tools tools
E-mail
4. Where & How to Market your
Organization
Website, Social Media, Blog, & E-mail
11. Website: Reasons to have a Mobile Site
93% of adults own a mobile phone
63% use it to go online
21% primarily use their phone to go online
Mobile web will overtake PC’s in 5 years
Your regular website isn’t going to work right
13. Donor Perspective
Message and mission
Who it’s helping
Financial information
Easy online donation process (thank-you
landing page after donation)
14. Client Perspective
Contact information
Hours of operation
Limitations for services
Transportation to organization
15. Volunteer’s Perspective
Volunteer opportunities & open time
slots
Anything they need to know
beforehand (safety goggles?)
Location
Why are volunteers important to the
organization?
Sign up
17. Max’s Social
Content
Strategy Matrix
“What do small non-profits
lack when it comes to a
solid social media
strategy? Passion,
inspiration, a dedicated
audiences – nope. Time,
money, resources – yes.”
- Max Kringen, Social Media
Strategist, Sanford Health
19. 1. Branding
Optimize your
organization’s social
presence:
www.HEROFargo.org
www.Twitter.com/HEROFargo
www.Facebook.com/HEROFargo
www.Pinterest.com/HEROFargo
www.YouTube.com/HEROFargo
Guidelines
20. 2. Cross Promotion
Promote social media
everywhere
Website
Email
Brochures
Business cards
Etc…
Same theme on
different platforms
21.
22. 3. Content: Useful Relevant, & Valuable
Something valuable to a client
may not be useful to a donor
Take into consideration target
audience for each social media
platform
Know your organization’s voice.
Some humor can work, some
can’t.
Toys
http://www.youtube.com/watch?v=ao2A-eEIkA4
Sandbox
http://www.youtube.com/watch?v=i2iG9NQk9mI
23. 4. Interact
Respond in a timely manner
Questions:
Answer a commonly asked question or
misconception about your organization
Explain the problem you solve
Ask a question you know your fans will
answer (not just “what are your plans
this weekend?”)
24. 5. Giveaways and Contests
Rafflecopter (free option)
Wildfire (need to contact for price)
Blinkd (free option)
Contest Platform (wizehive) $249 + $3/day
Strutta $399
25. Blog
Blogs are the “click
here for more info”
link
Place for
elaboration
Location (website
vs. host site)
32. Creating a measurement plan
https://analyticsacademy.withgoogle.com/preview Thanks Google Analytics Academy!
1. Define your organization’s needs & define measurement plan (what
will you measure?)
2. Document your technical infrastructure (is it possible to track what
you need?)
3. Create an implementation plan (who will set up what you need?)
4. Implement your plan (set up tracking recommendations)
5. Maintain and refine
40. Digital Marketing 101 Review
Where & How to Market your
Organization
How to know it’s working
Website
Creating a measurement plan
Social media
Google Analytics
Blog
Other measurement tools
E-mail
41. Charity Water Staff who Probably Work on
Online Communication
Creative Director
Director of Digital
Engagement
Tech Project
Manager
Email Marketing
Manager
Designer
Supporter
Experience
Administrator
Executive Producer Web Designer
Director of
Technology
Videographer
Special Events
Project Manager
Online Reporting
Officer
Content Strategist
42. How can a small non-profit keep up?
Stick to the strategy
Only do what you can do well
Make meaningful content with a purpose
Gather groups of knowledgeable and capable
volunteers/interns/staff/etc… (Social Media
Dream Team)
Give specific tasks/jobs
Expectations