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Feb-11 Aug-11 Feb-12 Aug-12
2.4 BILLION
minutes spent every month
we are disrupting the
$100 BILLION
reading&writing space
writer agent publisher printer
distributor
retailerwholesaler
e-publisher
reader
reader
writer
900,000
minutes spent every month
0
500
1000
Aug-11 Feb-12 Aug-12
stories written every month
125 comments
95 votes
10,400 reads
EVERY MINUTE
60 fans
& more in forums, etc
high investment
long time to market
Existing Publishing
low investment
instant
Minimum Viable Publishing
1.7 million reads
21,200 votes
6,000 comments
Collaborative Writing
1.4 million reads
3,500 votes
526 comments
Reader Centered Writing
Demonstration
yesterday
today
60 million reads
100,000+ comments
“It's actually a
pretty pure
way of getting
readership”
– Margaret Atwood
an analogy
an analogy
made in Canada
Wattpad: Disruptive, Minimal Viable Publishing
Wattpad: Disruptive, Minimal Viable Publishing
Wattpad: Disruptive, Minimal Viable Publishing
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Wattpad: Disruptive, Minimal Viable Publishing

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A presentation given by myself and CEO Allen Lau at TechCrunch Disrupt 2012

Veröffentlicht in: Technologie
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Wattpad: Disruptive, Minimal Viable Publishing

  1. 1. Feb-11 Aug-11 Feb-12 Aug-12 2.4 BILLION minutes spent every month
  2. 2. we are disrupting the $100 BILLION reading&writing space
  3. 3. writer agent publisher printer distributor retailerwholesaler e-publisher reader
  4. 4. reader writer
  5. 5. 900,000 minutes spent every month 0 500 1000 Aug-11 Feb-12 Aug-12 stories written every month
  6. 6. 125 comments 95 votes 10,400 reads EVERY MINUTE 60 fans & more in forums, etc
  7. 7. high investment long time to market Existing Publishing
  8. 8. low investment instant Minimum Viable Publishing
  9. 9. 1.7 million reads 21,200 votes 6,000 comments Collaborative Writing
  10. 10. 1.4 million reads 3,500 votes 526 comments Reader Centered Writing
  11. 11. Demonstration
  12. 12. yesterday
  13. 13. today 60 million reads 100,000+ comments
  14. 14. “It's actually a pretty pure way of getting readership” – Margaret Atwood
  15. 15. an analogy
  16. 16. an analogy
  17. 17. made in Canada

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