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CRM / Loyalty Marketing Experts
you should be stalking on
Twitter
2
Follow the Best
Want to improve customer loyalty
and experiences at your
business? Then take advice from
these CRM and Loyalty
Marketing experts, 140
characters at a time. Follow them
on Twitter and get more out of
the worldwide web than simply
cat videos and pictures of
pizza.*
*We fully support the cat/pizza lifestyle
which is why we all wear this sweater
around the office.
3
Things You’ll Learn
From These Experts
(assuming you pay attention to their tweets)
- How to improve the in-
store customer
experience
- How to turn every
customer into a loyal
customer
- The best tools for driving
repeat customers
- Marketing to millennials in
a way that doesn’t suck
- Putting a value on brand
loyalty
- The best tricks for keeping
your social accounts
entertaining
- Using data to drive sales
- Marketing is both an art
and a science
Andrea Arabia
@a_arabia
Loyalty marketing with a
mobile wallet focus. Worked
on NBA, Colgate-Palmolive
& UPS.
Atlanta, GA
4
Hot Tweet:
Sallie Burnett
@sallieburnett
Founder and president of
Customer Insight Group,
expert in relationship
marketing and customer
communication.
Colorado, USA
5
Hot Tweet:
Joe Bush
@ChatShopJoe
Director & co-founder at the
@ChatShop, focused on
transforming the online
customer communication
experience.
London, England
6
Hot Tweet:
Dave Canty
@Tremdave
VP Global Loyalty Programs
at InterContinental Hotels
Group, former Director of
Loyalty & Partnership
Marketing at Jet Blue.
Atlanta, GA
7
Hot Tweet:
Dave Clements
@DaveClements2
20+ years experience in
retail in customer strategy,
marketing, loyalty, e-
commerce & customer
insight.
London, England
8
Hot Tweet:
Emily Collins
@ecollins31
Forrester loyalty analyst
covering customer loyalty
strategy, trends and
analytics.
Boston, MA
9
Hot Tweet:
Steve Curtin
@enthused
Author of Delight Your
Customers. Fan of
exceptional customer
service.
Denver, CO
10
Hot Tweet:
Noah Fleming
@noahfleming
Author of Evergreen and
President at Fleming
Consulting & Co. Creates
long-term, sustainable
customer relationships.
Kingsville, Ontario
11
Hot Tweet:
Paul Greenberg
@pgreenbe
CRM and SCRM author,
consultant, speaker. James
Beard Award for Writing and
Literature.
Washington, D.C.
12
Hot Tweet:
Zach Goldstein
@ZGoldstein
Entrepreneur & CEO/founder
at @ThanxInc.
San Francisco, CA
13
Hot Tweet:
William Harris
@wmharris101
VP of Marketing for
@Dollarhobbyz. Expert in
growth hacking, startups,
content marketing, social
media and e-commerce.
St. Paul, MN
14
Hot Tweet:
Brian Honigman
@BrianHonigman
Content Marketing & Social
Media Consultant, CEO of
Honigman Media,
Contributor at Forbes, WSJ,
Entrepreneur, Next Web.
Brooklyn, NY
15
Hot Tweet:
Shep Hyken
@Hyken
Customer service and
experience expert. NYT
bestselling author, keynote
speaker.
St. Louis, MO
16
Hot Tweet:
Mark Johnson
@MJohnsonLoyalty
President and CEO of
Loyalty 360.
Cincinnati, OH
17
Hot Tweet:
Robert Keay
@ethosbob
Author of Value Moments,
co-founder & chairman of
The International Customer
Service Institute.
Dubai / UK
18
Hot Tweet:
Asif Khan
@AsifRKhan
President of Location Based
Marketing Association & co-
host of This Week In
Location Based Marketing
podcast.
Toronto, Canada
19
Hot Tweet:
Barry Kirk
@barrykirk
VP of Loyalty Strategy at
Martiz.
St. Louis, MO
20
Hot Tweet:
Logan LaHive
@loganlahive
Making businesses personal
as the founder/CEO of
@bellycard.
Chicago, IL
21
Hot Tweet:
Debbie Laskey
@DebbieLaskeyMBA
Marketing & brand strategist
focused on digital
storytelling, leadership,
customer experiences,
employee engagement and
social media.
Los Angeles, CA
22
Hot Tweet:
Peter Lavers
@PeterLavers
SAP Top 60 Customer
Experience influencers,
Huffington Post Top 100
Customer Service
professionals.
London, England
23
Hot Tweet:
Peter Leech
@Peter_Leech
Consultant at The Partnering
Group, CMO of ecommerce
retailers.
Seattle, WA
24
Hot Tweet:
Harley Manning
@hmanning
Founder of Forrester’s
customer research practice,
co-author of Outside In: The
Power of Putting Customers
at the Center of Your
Business.
Cambridge, MA
25
Hot Tweet:
Rob Markey
@rgmarkey
Bain partner, customer and
employee loyalty fanatic, co-
author of The Ultimate
Question 2.0.
New York, NY
26
Hot Tweet:
Tamara McCleary
@TamaraMcCleary
Creator of #RelationShift,
Top 50 Social Influencers of
2015.
Boulder, CO
27
Hot Tweet:
Stephanie Miles
@STMiles
Senior editor for Street Fight,
contributor to The Local
Merchant Report 2015,
writer for @getapp and
AmEx OPEN.
Sacramento, CA
28
Hot Tweet:
Brian Parsley
@brianparsley
Public speaker teaching
business strategies &
customer loyalty
experiences.
Charlotte, NC
29
Hot Tweet:
Neil Patel
@neilpatel
Digital marketing expert,
columnist for Forbes, Inc,
Entrepreneur, Huffington
Post & more. Founded
KISSmetrics, Crazy Egg,
QuickSprout & Hellobar.
Seattle, WA
30
Hot Tweet:
Bryan Pearson
@Pearson4loyalty
President of Loyalty One,
Forbes contributor, author of
The Loyalty Leap.
Toronto, ON
31
Hot Tweet:
Nancy Porte
@nporte
VP of Customer Experience
at Verint. Named in the
“2014 Top 50 Most Active
Influencers in #CX –
Customer Experience” by
MindTouch.
Dulles, VA
32
Hot Tweet:
Erin Raese
@erinraese
SVP Business Development,
Customer Loyalty at Aimia
Inc.
Chicago, IL
33
Hot Tweet:
Tammy Rechtin
@trechtin
Customer experience,
loyalty and retention
specialist, Director of sales
at Medallia.
Chicago, IL
34
Hot Tweet:
David Rosen
@drosen85
Loyalty marketing expert at
TIBCO Software and Loyalty
Lab.
San Francisco, CA
35
Hot Tweet:
Dharmesh Shah
@dharmesh
Founder/CTO at HubSpot,
inbound marketing and
startup blogger at
OnStartups.com
Boston, MA
36
Hot Tweet:
Micah Solomon
@micahsolomon
Customer service keynote
speaker, customer
experience consultant,
author. Contributor to
Forbes.
Seattle, WA
37
Hot Tweet:
Greg Sterling
@gsterling
Analyst covering the
convergence of online and
offline, VP of Strategy &
Insights for the Local Search
Association.
San Francisco, CA
38
Hot Tweet:
Danny Sullivan
@dannysullivan
Founding editor
@Marketingland &
@SEngineland covers
Google, Facebook, Twitter,
SEO & SEM.
Newport Beach, CA
39
Hot Tweet:
Maria Winans
@MariaWinans
CMO, IBM Commerce,
Mobile & Social.
Cary, North Carolina
40
Hot Tweet:
Jeff Zidell
@jeffzidell
SVP Hyatt Gold Passport,
customer loyalty evangelist.
Chicago, IL
41
Hot Tweet:

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CRM / Loyalty Marketing Experts To Follow On Twitter