SlideShare ist ein Scribd-Unternehmen logo
1 von 21
Downloaden Sie, um offline zu lesen
INTRODUCTION
Hello. And Welcome.
It’s great to have you here reading our new fat loss book Liar Liar Pants On
Fire. In this short eBook we are going to cover off some of the biggest
myths, tallest stories and most notorious weight loss lies ever told!
Now lets be clear on something right upfront. These are not harmless little
white lies we are talking about here today. These are major mistruths that
are dogging the entire fitness and weight loss industry. Not to mention
making it near impossible for many poor souls to rid their body of dangerous
(and ugly) excess body fat.
But first, let me introduce myself. I’m Aaron. I am one of the authors of The
Belly Fat Formula www.bellyfatformula.com. What is The Belly Fat Formula
you are no doubt asking. The Belly Fat Formula is a revolutionary new fat
burning system designed to assist individuals to get rid of excess belly fat
by turbo charging their fat burning metabolism.
I have been involved in the fitness industry for some time now and have
been exposed to a whopping number of tall tales when it comes to weight
loss. The problem with the weight loss industry nowadays is that so many
of the dieting trends and exercise routines are based on a foundation that is
completely untrue, or fabricated at the very least.
So many unlucky sods are destroying their body or failing to achieve their fat
loss or weight loss goals because they are adopting techniques based on
little or no fact whatsoever.
Here’s where Liar Liar Pants On Fire comes in.
I have taken it upon myself to debunk some of the greatest fitness and
weight loss lies that exist today. Now just so we are crystal clear... I am not
going to reel off some rhetoric about what ‘I’ think you should be doing, or
why ‘my’ theories are better than others when it comes to achieving results.
No. This is not a he said / she said type of approach.
Over the next 20 odd pages I am going to demonstrate to you real scientific
evidence that reveals why the current crop of fitness myths are exactly that...
MYTHS. We’ll go over studies that have had significant investment from
reputable research institutions and will hopefully put you on the straight and
narrow when it comes to these monstrous weight loss fibs.
If, after you have read this report you would like a bit more information on
the topic of weight loss, we have much more of this sort of info at our
website and blog www.bellyfatformula.com so don’t be afraid to come and
check it out.
Right, its time to get started.
Aaron
CONTENTS
INTRODUCTION


















2







5

LIE #2 - WEIGHT TRAINING MAKES YOU MUSCLE BOUND
 

9

LIE #3 - LONGER WORKOUTS ARE BETTER FOR LOSING WEIGHT

11

LIE #1 - SNACKING LEADS TO WEIGHT GAIN

LIE #4 - CARBOHYDRATES ARE THE ENEMY OF YOUR WAISTLINE 13
LIE #5 - CARDIO IS THE KEY TO LOSING EXCESS FAT
 



15

AN INTRODUCTION TO THE BELLY FAT FORMULA





18

RESEARCH CITATIONS	


	


	


20
OK, here we go. Time to crack into it. We’ll kick things off with some
discussion on the hot topic of snacking and weight gain.
WEIGHT LOSS LIE NUMBER 1.
SNACKING LEADS TO WEIGHT GAIN.
Snacking has got a bad rap, that’s for sure. Why’s that? Well hopefully
that’s reasonably obvious. Too much snacking or snacking on unhealthy
foods can easily result in overconsumption of calories, leading to the
accumulation of body fat throughout your body. Pretty straight forward
right?
A review completed by McCrory, Suen & Roberts back in 2002 looked at
specific eating behaviors that might be contributing to weight gain. They
were trying to make light of the fact that over 60% of US adults were
classified as overweight or obese in 1999, compared with only 47% back in
the late 70s and early 80s. Data from the United States food supply gave
them some insight as it demonstrated a gradual increase in energy intake
since 1970 and it appeared that the adult weight gain was mainly caused by
an overconsumption of food energy.
McCrory, Suen & Roberts attributed changes in snacking patterns as one of
a number of key influences facilitating this overeating behavior.
They
reported that American adults were snacking more often and on more
energy dense foods. The review detailed that the average number of daily
snacks consumed had increased from 1.1 in 1977-78 through to 1.6 in 1995.
Their research also reported that food intake was 25% higher in snackers
when compared with those that don’t chow down between meals.
So... we’ve just outlined that individuals are snacking more resulting in an
overconsumption of daily calories and a positive energy balance (therefore
storing excess food energy as fat).
OK, so I know what you are thinking. How is this helping my argument that
snacking leading to weight gain is a big fat LIE?
Good question.
One of the main reasons snacking has got a bad reputation is because of
WHAT we are snacking on. The problem is in the food choices we are
making not the snacking itself. Think cookies, chips or crisps, candy,
chocolate bars. Yes, they can taste great. I’ll admit it. But they are doing
nothing for your waistline.
They are energy dense, highly processed and can result in rapid weight gain.
However, snacking in between meals does not need to lead to weight gain.
In fact there is a school of thought that says snacking or grazing will actually
help you burn more calories. Now you’re interested I bet! How does this
work then?
Many nutritionists recommend you should consume 5-6 smaller meals a day,
instead of 3 larger meals. I agree with this approach and in fact we go into
much more detail on how and why you should adopt this strategy at
www.bellyfatformula.com.
But while we are talking about it here, there are a couple of key reasons we
(and many other nutritionists and fitness experts) advocate a mini meal
eating plan.
The first key reason is that eating more frequently will increase your
metabolic rate.
Each time food is consumed your body is required to go to work breaking it
down. This stimulates your body’s metabolic processes and actually means
an increase in the volume of calories you burn. So the theory goes that by
eating smaller meals, more regularly, you’ll maintain your metabolism in an
elevated state - and burn more calories overall than if you consumed fewer,
larger meals.
The phenomenon of stimulating your metabolic processes through eating is
known as the Thermic Effect of Feeding (TEF).
There have been various studies into meal frequency, TEF and the effect on
weight loss. Several observational and interventional studies going as far
back as 1964 support the notion that frequent eating patterns are linked to
weight loss or lower body fat levels.
Hejda & Fabry (1964) observed 89 males between 30 and 50 years of age.
They reviewed 2 week diet records alongside body weight and skinfold
measurements. The group of subjects that ate less than 4 meals per day
had significantly greater body mass and skinfold averages than those with a
higher meal frequency (greater than 5 meals per day).
A 2003 study on 251 males and 248 females ranging between 20 and 70
years demonstrated similar findings. Ma et al collected dietary and physical
activity recalls over a 12 month period. After adjusting for age, sex, physical
activity and total energy intake - the researchers concluded that those with
meal frequencies of four or more per day had a significantly lower obesity
risk than subjects adopting a less frequent eating pattern.
Further, Le Blanc, Mercier & Nadeau completed an experiment on dogs that
proved four small meals demonstrated a higher thermogenic response than
a larger meal with the same total calories as the 4 meals. Now I assume
those reading this book are not actually dogs... so the more relevant part
here is that they repeated a similar study on human subjects in 1993 where
participants were fed either one large meal of 653 calories versus 4 smaller
meals of 163 calories 40 minutes apart. Their conclusion? Increasing the
number of meals increased thermogenesis and fat utilization. Good news.
There are a bunch of other research studies we could go into that report
similar findings but I am sure you get the picture. Now before we go into the
second key reason for increasing your meal frequency, I want to touch on a
point I made earlier. While meal frequency is important - calorie control is
more important. Don’t use increased meal sittings as an opportunity to
increase your calories... as the increased thermogenesis won’t save you if
you are over eating on calories or eating the wrong types of foods.
OK, the second key reason I (and many others) advocate a higher meal
frequency is that it wards off hunger. Increasing meal frequency appears to
help decrease hunger and improve appetite control. That is so long as you
are avoiding the common pitfall of excessive or unhealthy snacking and the
associated overconsumption of calories.
A study by Smith, Gall, McNaughton, Blizzard, Dwyer & Venn looked at the
effects of skipping breakfast on cardio metabolic health. Their findings,
whilst not specifically relating to increasing meal frequency, certainly support
the notion that eating more frequently can ward off hunger and ensure that
you make healthier food choices.
The study started way back in 1985 when a sample of Australian kids
reported whether they ate breakfast before school. Fast forward about 20
years to 2004-6 and 2184 participants completed a meal frequency chart.
Diet quality and a variety of other nutrition and health measures were
analyzed. The result? The research group found that skipping brekkie was
associated with generally unhealthy behaviors, poorer diet, higher BMI (body
mass index) and cardio metabolic risk factors. At a basic level - when
breakfast was not eaten - breakfast skippers report higher daily intakes of
fat, cholesterol and overall food energy.
WEIGHT LOSS LIE NUMBER 2.
WEIGHT TRAINING MAKES YOU MUSCLE BOUND.
Liar!
Yes, I have heard this a lot. If you lift weights you start to get muscles
bulging from everywhere. Massive arms and shoulders, rock hard abs, big
glutes... There is a common misconception that you must avoid weight
training at all costs.
I hear the body building community collectively sigh... ‘if only’.
Now it is fair to say that this weight loss myth is one that is harbored much
more by the ladies than the men. Ladies, please don’t worry. Lifting weights
is not going to make you big and ‘bulky’.
Why am I so sure?
Well firstly, it is difficult to put on muscle bulk. Even if you are deliberately
trying to build muscle size! Pop down to any gym and you will see a bunch
of scrawny looking lads pumping weights endlessly without managing to
increase their muscle size significantly.
The images you have in your mind of big bulky men and women are no
doubt from body building magazines. These are individuals who have
dedicated their entire life to increasing muscle size through extensive and
specific training and have strong genetic support for muscle building that
most of us just don’t possess.
In particular women are at a massive disadvantage if the goal was ever to
increase muscle size. Why? Well basically because they have about onetenth the testosterone of males, and testosterone is a key component in the
muscle-building process.
So hopefully we have set the record straight on adding muscle size / bulk...
For the majority of us weights are actually a key ingredient in unlocking your
fat burning potential. Weight training will not build large muscles - it will
increase your strength and provide shapely lean muscles and the sexy body
you are after.
The main reason weight lifting is a good option for fat loss is because it
boosts your metabolic rate both over the short term as well as in the long
run. In the hours after an intense weight-lifting session you will experience
an increase in metabolic rate and calorie burning. What’s more, weight
training will help you maintain your total volume of lean muscle mass,
creating a permanent increase in your fat burning metabolism.
OK, that sounds fair enough... but prove it I hear you say...
Kreamer, Volek et al published a study in the Medicine & Science in Sports &
Exercise Journal in 1999 that looked at the influence of exercise training on
physiological and performance changes with weight loss.
Their 12 week study took overweight men and assigned subjects to one of 3
groups - diet only, diet plus aerobics and finally diet, aerobics & weights.
Training was 3 times per week, starting at 30 minutes and ramping up to 50
minutes towards the end of the study period.
So what happened? Glad you asked.
Well, firstly the diet group lost 14.6 pounds of excess fat. Not bad you say
right? Surprisingly the aerobic group actually only lost one more pound than
the diet only group - which basically meant that aerobic training didn't
provide any significant increase in fat loss over the diet only subjects.
So what about the weight training group then?
The weight training group lost 21.1 pounds over the 12 weeks. Yep, that’s
44% more than the diet only group and 35% more than aerobics only. The
addition of resistance training rapidly accelerated the fat loss for the
participants in this group.
Further support for the notion of weight training for fat loss was
demonstrated by Van Etten et al in their 1997 study into the effects of weight
lifting on energy expenditure and physical activity, at the University of
Limburg in the Netherlands.
The 18 week study demonstrated weight lifting students increased the
average daily metabolic rate of participants by a substantial 9.5%
concluding that “weight training can be applied as an effective and safe
adjunct to exercise based weight-control programs.”
Hopefully the naysayers and doubters are starting to realize that weight
training is a must when looking to lose weight. The key is to make sure you
are completing the RIGHT type of weight training.
WEIGHT LOSS LIE NUMBER 3.
LONGER WORKOUTS ARE BETTER FOR LOSING WEIGHT.
Clear the evening schedule. It’s gym night.
Are you a slave to the gym? Do you believe there is really no point going
unless you commit at least an hour or so plugging away at your selected
exercise pursuit.
This is common. However, I have some good news for you. You don't need
to spend hours in the gym... If you want to lose weight, you can reap truly
remarkable results in a very short amount of time. 20-30 minutes really is
sufficient.
Have you heard the saying work smarter not harder?
Well in the case of losing weight - smarter is harder... not longer. Intensity is
the key to your weight loss results.
Not only will shorter workouts adopting a higher intensity mean less time in
the gym or out pounding the roads - what we now know is that the intensity
of exercise matters most when preventing weight gain or removing excess
weight.
So where is the scientific proof then? Thought you might say that.
First lets turn to the Scandinavian Journal of Public Health and a study by
researchers at the University of Copenhagen.
The researchers studied 60 overweight Danish men for a period of 13 weeks.
Half of the subjects completed vigorous exercise for 30 minutes a day. This
included either jogging, cycling or cross training. The remainder of the
participants completed an hour’s exercise every day.
Once the study period was completed, the researchers discovered
something interesting. The group that exercised for the shorter period - half
an hour - actually lost more weight than those exercising for longer (7.9 lbs
vs 6 lbs).
Dr Astrid Jespersen, one of the authors of the study, was excited that the
findings could help encourage people who normally struggle with exercising.
She also commented: “The subjects in the test group that exercised the least
talked about increased energy levels and a higher motivation for exercising
and pursuing a healthy everyday life.”
“In contrast, the men who exercised for one hour a day, after training felt
exhausted, demotivated and less open to making a healthy change.”
Need some more proof?
Research from the KG Jebsen Centre of Exercise in Medicine (from the
Norwegian University of Science & Technology) also supports the notion that
shorter periods of exercise can kick start your fat loss efforts.
Researchers took 2 dozen overweight men who underwent 10 weeks of
training. What sort of training? Well they had the participants complete 4
minute vigorous exercise bursts 3 times a week during the study period.
The training was running on a treadmill at a speed that elevated their heart
rate to near its maximum capacity (90%).
That’s not much training is it?
No it’s not. But the research team illustrated a 10 percent increase in the
body’s oxygen uptake (a measure of fitness) as well as small decreases in
blood pressure and glucose measures.
So what am I trying to tell you? Well this study has indicated that just 12
minutes of high intensity exercise may be enough to keep you fit and
healthy!
Now, I do advocate shorter, more intense sessions as the best approach
when it comes to weight loss - although I am not 100% sure that 12 minutes
a week is quite enough to start to drive away excess fat stores! However the
research is encouraging none the less.
The sessions we detail in The Belly Fat Formula are all focused on
minimizing the time spent exercising, whilst ensuring they are designed for
maximum fat loss. 20 to 30 minutes really is sufficient to get the fat loss
benefits you are after.
WEIGHT LOSS LIE NUMBER 4.
CARBOHYDRATES ARE THE ENEMY OF YOUR WAISTLINE.
Is is a popular belief that carbohydrates are public enemy number one when
it comes to losing excess fat. I am sure you will have heard it bandied
about ... carbs promote fat storage and therefore must be banished! Cries of
no carbs after 6pm or obsession with low carb or even no carbohydrate
diets are all too common.
These low carbohydrate diets became a major health maintenance and
weight loss trend in the late 90s and early 2000s. And while the obsession
with these diet regimes has perhaps waned a little - there is still a major
fixation on cutting carbs from daily eating patterns.
Low carb diets or cutting back on carbs is popular because it results in what
appears to be a quick loss of weight on the bathroom scales. How does this
happen? Well, your muscle and liver cells hold a large amount of water and
glycogen (stored glucose - used for energy). It is the depletion of water and
muscle glycogen that you are actually seeing in the initial stages of a carb
restricted diet. Not fat loss.
Remove or severely reduce carbs in your diet at your peril! Carbs are an
essential element in your daily nutrition and the ideal fuel for many of your
body’s most important functions. For instance, carbs supply you with the
energy needed for your muscles, central nervous system and even your
brain.
In fact... carbohydrates are actually a low calorie food. That’s right - only 4
calories per gram. The trouble with carbs starts when you get carried away
with oversized portions and high GI sources. When this happens your body
(thanks to insulin peaks and troughs) kicks into a vicious rhythm of binge
eating on simple carbohydrates.
The trick to eating carbs is eating the right types of carbs - and not
overdoing the total calories in your diet.
I go into a lot of detail in the BFF Book on the best types of carbs to eat to
drive weight loss, the volume of carbs, as well as chatting about important
information like the Glycemic Index and how this is a great starting point
when it comes to carb selection. Make sure you have a nosy if you are still a
bit in the dark on carb sources.
OK, so we have said that severely restricting carbs or putting odd limitations
around carbohydrate consumption are typically unnecessary when it comes
to weight loss...
Scientific evidence time again! I would have thought by now you would just
take my word for it!
Back in 2002, Bowman et al completed a survey study (published in the
Journal of the American College of Nutrition) on 10,014 adults comparing
low carbohydrate diets against high carbs. The study correlated carb intake
against body mass index and other measurements in the diet. Now its
important to say that this was not a diet per se - but more of a study into the
nutrition habits of free living adults in the US.
The participants included adults 19 years and older and separated them into
4 groups - very low, low, moderate and high carbohydrate - based on the
percentage of their total energy derived from carbohydrates.
So what did these researchers find out? Its good news really - well, if you
like carbs anyway.
They found that the the high-carbohydrate diets were lower in total calories
and energy density than the other 3 diets. The high-carbohydrate group ate
more low-fat foods options, grain products and fruits.
Adults eating a high-carbohydrate diet were more likely to have body mass
index values below 25 - which are considered to be within the healthy weight
range. They concluded that high carb diets were not only nutritious but may
be adopted for successful weight management.
WEIGHT LOSS LIE NUMBER 5.
CARDIO IS THE KEY TO LOSING EXCESS FAT.
You need to lose weight. You know that exercise is an important component
in getting rid of your excess body fat. The question is - what is the most
effective exercise to help you shift those unwanted pounds? Should you be
undertaking weight training, cardio exercise or perhaps both?
Good question.
If you listen to many of the so called fitness ‘experts’ out there then you
could be forgiven for thinking the key to unlocking your fat burning is cardio.
A huge amount of weight loss advice still revolves around slow boring cardio
exercise - on the treadmill, stationary bike, elliptical trainer... you get the
idea. Many a trainer will wax lyrical about the importance of training in the
‘fat burning zone’, or will discuss how low to medium intensity cardio burns
more calories. I am sure this train of thought is not news to anyone.
In fact a recent weight loss study from Duke University over an 8 month
period actually demonstrated that aerobic exercise burned four times more
weight than resistance training.
There I go again right... making a case for the counter argument!
Not so fast compadre. It’s not quite that simple. Don’t pop the weights
bench on eBay just yet. Let’s look at the Duke University research in a bit
more detail as there is more to it than meets the eye.
The Duke study, which appears in the Journal of Applied Physiology, split
234 overweight participants into 3 specific groups.
Group one were
resistance trained - leveraging a range of machine based isolation exercises.
Group two exercised using aerobic training using regular pieces of cardio
equipment including bikes, treadmills and elliptical machines. Number
three... you guessed it... they had a combination of both aerobic and weight
training.
OK, let’s touch on the result.
8 months later the aerobic only group were deemed most successful as they
lost 3.8 pounds of body weight including 3.6 pounds of fat.
The weight training only group actually gained 2.3 pounds of lean body
mass and lost only 0.57 pounds of fat mass. So the aerobics group lost
over 5 times the fat mass of the resistance training group including a greater
loss of the ever dangerous visceral belly fat.
So that about wraps it up right? Case closed? Ah... not quite yet.
Let’s dive a bit deeper into the Duke study. It is fair to say that the headline
‘aerobic exercise trumps resistance training in weight loss’ has been
plastered everywhere since the findings were revealed.
However, there are some alarming inadequacies to the Duke research that I
wanted to elaborate on.
Firstly - The overweight subjects in the ‘most successful’ aerobics group
only lost about 4 pounds of fat after a full 8 months.
Now this should start ringing alarm bells.
With proper program design, shouldn't you be able to lose a lot more excess
fat than 4 pounds in 8 months? The answer is yes. You should. Any
effective fat loss program, performed correctly, should be able to deliver a
much greater degree of fat reduction over an 8 month period. Particularly
taking into account that the subjects were considerably overweight at the
commencement of the research. In fact the sensible eating and exercise
strategies in The Belly Fat Formula target a manageable 1-2 pounds of fat
reduction each WEEK. Achieving this sort of weight loss through a well
designed weight loss program is not uncommon.
So now you are forced to ask questions of the effectiveness of the aerobic
training program that subjects were undertaking, as well the type of dietary
intervention that was included in the study. The volume of fat loss is what I
would consider to be minimal (even negligible) for such a long intervention and perhaps illustrates that none of the 3 groups demonstrated effective
weight loss during the period of the study.
Question 2. The study references subjects completing a range of machine
based resistance exercises. No experienced trainer in his or her right mind
in this day and age would prescribe a weight loss program that comprised
solely or predominantly machine exercises. Full body, free weight exercises
that engage a much greater percentage of muscle and that elicit a stronger
metabolic and fat burning response are a much more appropriate medium
for fat burning. Further questions need to be asked about the design of the
resistance training program and its impact of the overall results of the study.
I am sure that many individuals have read the Duke study and have probably
taken heart from the fact the exercise protocols they are subscribing to are
reported to induce fat loss. When in fact regular low to medium intensity
exercises such as jogging, biking or walking may not necessarily lead to
significant and ongoing weight loss.
On the other hand, weight training using training protocols effectively
designed to increase lean muscle mass and to drive ongoing increases to
your fat burning metabolism can produce greater and more sustainable fat
loss. Let’s look at that now.
The first piece of research I want to chat about is a resistance training study
completed by Purdue University researchers. Their research study looked
specifically at the impact of resistance training and dietary protein on weight
loss / muscle development.
There are a few key learnings for those
engaging in resistance training programs.
The really interesting part of this study is that they didn’t just take a bunch of
subjects who had experience in weight training or were ‘typical‘ gym goers.
The researchers took 36 older men and women - with an average age of 61
years no less! They had these ladies and gentlemen complete resistance
and strength training 3 times a week for 12 weeks.
Sessions included 3 sets of approximately 8-12 repetitions per exercise with
6 primary and 2 additional exercises completed.
And the results?
Well the results might surprise a few of you. These 50-70 year olds gained
an average of 4 pounds of lean muscle mass and lost more than 4 pounds of
body fat.
What can we learn from this study? Well a few things really. Firstly, it is
never to late to start weight training. And secondly (and more relevant to this
article) weight training is extremely effective in assisting with fat loss,
regardless of your state in life or the level of experience you have with this
type of conditioning.
An unrelated study that looked at body composition and strength changes in
women was published in the Medicine and Science in Sports and Exercise
journal. The research was completed by the Department of Kinesiology at
McMaster University in Canada.
Now it probably pays to make you aware that the purpose of this study was
to determine the impact of milk on gains in lean mass and reductions in fat
mass. Not what we are specifically talking about I know! However, again
there are a bunch of really interesting aspects of this study that are relevant
to the cardio training debate.
The first key point is that none of the participants in this intervention
completed any cardio whatsoever.
The 12 week study had subjects
exercising 5 days per week and monitoring their body composition changes
throughout. Those involved in this study were an average of 23 years old (a
lot younger than our last weight training group!) with a body mass index of
26.2 - which is deemed to be overweight.
The participants completed heavy whole body resistance exercise
throughout the period of the study... SO what happened? Thought you
would never ask!
The study resulted in strength gains, lean muscle gains, and importantly
losses in overall fat mass. In fact the ladies lost 3.5 pounds of fat during the
12 weeks of training while gaining 4.2 pounds of lean mass at the same time.
The results highlight that resistance training is an effective approach to
support favorable body composition changes in women.
SKEPTICAL? Here is your chance to take advantage of a risk free trial of
the Belly Fat Formula where you will discover how to blast away your excess
belly fat in just 14 days.
BUT WAIT…TRY IT OUT FIRST, SEE THE BELLY FAT DISAPPEAR, AND
THEN DECIDE
Risk Free Trial? I am going to let you try out the Belly Fat Formula and the
free bonuses for less than a fiver.
For a full 21 days you can trial the Belly Fat Formula, our sensible eating
strategies and proven fat burning workouts. The risk free trial involves a
paltry $4.95 processing fee for full access to the complete product.
The Belly Fat Formula usually costs $39.95, but you can begin the 21 day
risk free trial for just $4.95. If you are happy with the formula then you will be
billed for the remaining $35.00 at the end of your 21 day trial period.
You have got absolutely nothing to lose with this trial offer. Don’t like the
program, or don't think it works for you? You can ask for your money back.
But I suggest once you get started with the Belly Fat Formula you will find
that our fat burning program is extremely simple to understand and use, and
more importantly... it gets results! It won’t matter if you are a member of a
gym or simply looking to train at home using minimal equipment, or even just
your own bodyweight.
Still a bit nervous?
Don’t worry, the Belly Fat Formula also comes with an
unconditional 60 day money back guarantee. That’s
right, if you are not satisfied, we will give you your money
back. We are so confident that you will be stoked with
the Belly Fat Formula and the results you achieve we are
willing to provide you a guaranteed - no questions asked
refund.
Click here to download your $4.95 Full Access Belly Fat Formula Trial Offer
Please note: This is a downloadable ebook program. You won’t receive a
package in the post. Once you order the program you can get started on
your new body in just a matter of minutes.

Yours in health & fitness

Aaron Stone
Author:
Liar Liar Pants On Fire
The Belly Fat Formula www.bellyfatformula.com
CITATIONS
McCrory, M., Suen, V., & Roberts, S. 2002. Biobehavioral influences on energy intake and
adult weight gain. Journal of Nutrition, 132 (Suppl.), 3830S–34S.
Hejda S, Fabry P: Frequency of Food Intake in Relation to Some Parameters of the
Nutritional Status. Nutr Dieta Eur Rev Nutr Diet 1964, 64:216-28.
Ma Y, Bertone ER, Stanek EJ 3rd, Reed GW, Hebert JR, Cohen NL, Merriam PA, Ockene
IS. Association between eating patterns and obesity in a free-living US adult population.
Am J Epidemiol. 2003 Jul 1;158(1):85-92.
LeBlanc J, Mercier I, Nadeau A. Components of postprandial thermogenesis in relation to
meal frequency in humans.
Can J Physiol Pharmacol. 1993 Dec;71(12):879-83.
Kylie J Smith, Seana L Gall, Sarah A McNaughton, Leigh Blizzard, Terence Dwyer, and
Alison J Venn. Skipping breakfast: longitudinal associations with cardiometabolic risk
factors in the Childhood Determinants of Adult Health Study. 2010. American Society for
Nutrition.
Kraemer WJ, Volek JS, Clark KL, Gordon SE, Puhl SM, Koziris LP, McBride JM, TriplettMcBride NT, Putukian M, Newton RU, Häkkinen K, Bush JA, Sebastianelli WJ. Influence
of exercise training on physiological and performance changes with weight loss in men.
Med Sci Sports Exerc. 1999 Sep;31(9):1320-9.
Van Etten LM, Westerterp KR, Verstappen FT, Boon BJ, Saris WH. Effect of an 18-wk
weight-training program on energy expenditure and physical activity. J Appl Physiol
(1985). 1997 Jan;82(1):298-304.
S. Gram, J. Bonnelycke, M. Rosenkilde, M. Reichkendler, P. Auerbach, A. Sjodin, T. Ploug,
A. Jespersen, B. Stallknecht. Compliance with physical exercise: Using a multidisciplinary
approach within a dose-dependent exercise study of moderately overweight men.
Scandinavian Journal of Public Health, 2013.
Shanthy A. Bowman, PhD and Joseph T. Spence, PhD (2002). "A Comparison of LowCarbohydrate vs. High-Carbohydrate Diets: Energy Restriction, Nutrient Quality and
Correlation to Body Mass Index". Journal of the American College of Nutrition 21 (3): 268–
74.
Iglay HB, Thyfault JP, Apolzan JW, Campbell WW. Resistance training and dietary protein:
effects on glucose tolerance and contents of skeletal muscle insulin signaling proteins in
older persons. American Journal of Clinical Nutrition. 2007 Apr;85(4):1005-13.
Josse AR, Tang JE, Tarnopolsky MA, Phillips SM. Body Composition and Strength
Changes in Women with Milk and Resistance Exercise. Med Sci Sports Exerc.
L. H. Willis, C. A. Slentz, L. A. Bateman, A. T. Shields, L. W. Piner, C. W. Bales, J. A.
Houmard, W. E. Kraus. Effects of aerobic and/or resistance training on body mass and fat
mass in overweight or obese adults. Journal of Applied Physiology, 2012; 113 (12).

Weitere ähnliche Inhalte

Andere mochten auch

Comm scope anixter-vision nyc das combined
Comm scope anixter-vision nyc das combinedComm scope anixter-vision nyc das combined
Comm scope anixter-vision nyc das combined
Vision_Tech_Inc
 

Andere mochten auch (16)

Digital transformation for aftermarket sales service
Digital transformation for aftermarket sales serviceDigital transformation for aftermarket sales service
Digital transformation for aftermarket sales service
 
moraleja
moralejamoraleja
moraleja
 
Improvisación y repetición.
Improvisación y repetición.Improvisación y repetición.
Improvisación y repetición.
 
Expo serigrafia
Expo serigrafiaExpo serigrafia
Expo serigrafia
 
Maquillaje en el Teatro
Maquillaje en el TeatroMaquillaje en el Teatro
Maquillaje en el Teatro
 
Calentamiento Global
Calentamiento GlobalCalentamiento Global
Calentamiento Global
 
Dossier add - manuel.garcia@addevent.es
Dossier add - manuel.garcia@addevent.esDossier add - manuel.garcia@addevent.es
Dossier add - manuel.garcia@addevent.es
 
2014 PV Distribution System Modeling Workshop: European codes & guidelines fo...
2014 PV Distribution System Modeling Workshop: European codes & guidelines fo...2014 PV Distribution System Modeling Workshop: European codes & guidelines fo...
2014 PV Distribution System Modeling Workshop: European codes & guidelines fo...
 
Conferencia sobre Neuroproductividad - Acrasia, Procrastinación y Flinch (Bar...
Conferencia sobre Neuroproductividad - Acrasia, Procrastinación y Flinch (Bar...Conferencia sobre Neuroproductividad - Acrasia, Procrastinación y Flinch (Bar...
Conferencia sobre Neuroproductividad - Acrasia, Procrastinación y Flinch (Bar...
 
Capacidades Moss 2007
Capacidades Moss 2007Capacidades Moss 2007
Capacidades Moss 2007
 
Discóbolo de Mirón
Discóbolo de MirónDiscóbolo de Mirón
Discóbolo de Mirón
 
Micro y macro nutrientes
Micro y macro nutrientesMicro y macro nutrientes
Micro y macro nutrientes
 
Comm scope anixter-vision nyc das combined
Comm scope anixter-vision nyc das combinedComm scope anixter-vision nyc das combined
Comm scope anixter-vision nyc das combined
 
Tenth class state syllabus-text book-em-tm-ap-ts-english
Tenth class state syllabus-text book-em-tm-ap-ts-englishTenth class state syllabus-text book-em-tm-ap-ts-english
Tenth class state syllabus-text book-em-tm-ap-ts-english
 
Neoimpresionismo
NeoimpresionismoNeoimpresionismo
Neoimpresionismo
 
Paradigmas
ParadigmasParadigmas
Paradigmas
 

Kürzlich hochgeladen

Call Girls in Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service Avai...
Call Girls in Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service Avai...Call Girls in Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service Avai...
Call Girls in Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service Avai...
adilkhan87451
 
💚Call Girls In Amritsar 💯Anvi 📲🔝8725944379🔝Amritsar Call Girl No💰Advance Cash...
💚Call Girls In Amritsar 💯Anvi 📲🔝8725944379🔝Amritsar Call Girl No💰Advance Cash...💚Call Girls In Amritsar 💯Anvi 📲🔝8725944379🔝Amritsar Call Girl No💰Advance Cash...
💚Call Girls In Amritsar 💯Anvi 📲🔝8725944379🔝Amritsar Call Girl No💰Advance Cash...
Sheetaleventcompany
 
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...
mahaiklolahd
 
🌹Attapur⬅️ Vip Call Girls Hyderabad 📱9352852248 Book Well Trand Call Girls In...
🌹Attapur⬅️ Vip Call Girls Hyderabad 📱9352852248 Book Well Trand Call Girls In...🌹Attapur⬅️ Vip Call Girls Hyderabad 📱9352852248 Book Well Trand Call Girls In...
🌹Attapur⬅️ Vip Call Girls Hyderabad 📱9352852248 Book Well Trand Call Girls In...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
 

Kürzlich hochgeladen (20)

Call Girls in Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service Avai...
Call Girls in Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service Avai...Call Girls in Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service Avai...
Call Girls in Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service Avai...
 
Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...
Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...
Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...
 
Call Girls Service Jaipur {9521753030} ❤️VVIP RIDDHI Call Girl in Jaipur Raja...
Call Girls Service Jaipur {9521753030} ❤️VVIP RIDDHI Call Girl in Jaipur Raja...Call Girls Service Jaipur {9521753030} ❤️VVIP RIDDHI Call Girl in Jaipur Raja...
Call Girls Service Jaipur {9521753030} ❤️VVIP RIDDHI Call Girl in Jaipur Raja...
 
9630942363 Genuine Call Girls In Ahmedabad Gujarat Call Girls Service
9630942363 Genuine Call Girls In Ahmedabad Gujarat Call Girls Service9630942363 Genuine Call Girls In Ahmedabad Gujarat Call Girls Service
9630942363 Genuine Call Girls In Ahmedabad Gujarat Call Girls Service
 
Top Rated Call Girls Kerala ☎ 8250092165👄 Delivery in 20 Mins Near Me
Top Rated Call Girls Kerala ☎ 8250092165👄 Delivery in 20 Mins Near MeTop Rated Call Girls Kerala ☎ 8250092165👄 Delivery in 20 Mins Near Me
Top Rated Call Girls Kerala ☎ 8250092165👄 Delivery in 20 Mins Near Me
 
💚Call Girls In Amritsar 💯Anvi 📲🔝8725944379🔝Amritsar Call Girl No💰Advance Cash...
💚Call Girls In Amritsar 💯Anvi 📲🔝8725944379🔝Amritsar Call Girl No💰Advance Cash...💚Call Girls In Amritsar 💯Anvi 📲🔝8725944379🔝Amritsar Call Girl No💰Advance Cash...
💚Call Girls In Amritsar 💯Anvi 📲🔝8725944379🔝Amritsar Call Girl No💰Advance Cash...
 
8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
 
Top Rated Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...
Top Rated  Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...Top Rated  Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...
Top Rated Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...
 
Call Girls Amritsar Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Amritsar Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Amritsar Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Amritsar Just Call 8250077686 Top Class Call Girl Service Available
 
Coimbatore Call Girls in Coimbatore 7427069034 genuine Escort Service Girl 10...
Coimbatore Call Girls in Coimbatore 7427069034 genuine Escort Service Girl 10...Coimbatore Call Girls in Coimbatore 7427069034 genuine Escort Service Girl 10...
Coimbatore Call Girls in Coimbatore 7427069034 genuine Escort Service Girl 10...
 
Call Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service AvailableCall Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service Available
 
(Low Rate RASHMI ) Rate Of Call Girls Jaipur ❣ 8445551418 ❣ Elite Models & Ce...
(Low Rate RASHMI ) Rate Of Call Girls Jaipur ❣ 8445551418 ❣ Elite Models & Ce...(Low Rate RASHMI ) Rate Of Call Girls Jaipur ❣ 8445551418 ❣ Elite Models & Ce...
(Low Rate RASHMI ) Rate Of Call Girls Jaipur ❣ 8445551418 ❣ Elite Models & Ce...
 
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...
 
Top Rated Pune Call Girls (DIPAL) ⟟ 8250077686 ⟟ Call Me For Genuine Sex Serv...
Top Rated Pune Call Girls (DIPAL) ⟟ 8250077686 ⟟ Call Me For Genuine Sex Serv...Top Rated Pune Call Girls (DIPAL) ⟟ 8250077686 ⟟ Call Me For Genuine Sex Serv...
Top Rated Pune Call Girls (DIPAL) ⟟ 8250077686 ⟟ Call Me For Genuine Sex Serv...
 
Call Girls Service Jaipur {9521753030 } ❤️VVIP BHAWNA Call Girl in Jaipur Raj...
Call Girls Service Jaipur {9521753030 } ❤️VVIP BHAWNA Call Girl in Jaipur Raj...Call Girls Service Jaipur {9521753030 } ❤️VVIP BHAWNA Call Girl in Jaipur Raj...
Call Girls Service Jaipur {9521753030 } ❤️VVIP BHAWNA Call Girl in Jaipur Raj...
 
Call Girls Mumbai Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Mumbai Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Mumbai Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Mumbai Just Call 8250077686 Top Class Call Girl Service Available
 
Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426
Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426
Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426
 
🌹Attapur⬅️ Vip Call Girls Hyderabad 📱9352852248 Book Well Trand Call Girls In...
🌹Attapur⬅️ Vip Call Girls Hyderabad 📱9352852248 Book Well Trand Call Girls In...🌹Attapur⬅️ Vip Call Girls Hyderabad 📱9352852248 Book Well Trand Call Girls In...
🌹Attapur⬅️ Vip Call Girls Hyderabad 📱9352852248 Book Well Trand Call Girls In...
 
Call Girls Madurai Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Madurai Just Call 9630942363 Top Class Call Girl Service AvailableCall Girls Madurai Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Madurai Just Call 9630942363 Top Class Call Girl Service Available
 
Call Girls Varanasi Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Varanasi Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Varanasi Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Varanasi Just Call 8250077686 Top Class Call Girl Service Available
 

Liar Liar Pants On Fire - Greatest Weight Loss Lies Ever Told

  • 1.
  • 2. INTRODUCTION Hello. And Welcome. It’s great to have you here reading our new fat loss book Liar Liar Pants On Fire. In this short eBook we are going to cover off some of the biggest myths, tallest stories and most notorious weight loss lies ever told! Now lets be clear on something right upfront. These are not harmless little white lies we are talking about here today. These are major mistruths that are dogging the entire fitness and weight loss industry. Not to mention making it near impossible for many poor souls to rid their body of dangerous (and ugly) excess body fat. But first, let me introduce myself. I’m Aaron. I am one of the authors of The Belly Fat Formula www.bellyfatformula.com. What is The Belly Fat Formula you are no doubt asking. The Belly Fat Formula is a revolutionary new fat burning system designed to assist individuals to get rid of excess belly fat by turbo charging their fat burning metabolism. I have been involved in the fitness industry for some time now and have been exposed to a whopping number of tall tales when it comes to weight loss. The problem with the weight loss industry nowadays is that so many of the dieting trends and exercise routines are based on a foundation that is completely untrue, or fabricated at the very least. So many unlucky sods are destroying their body or failing to achieve their fat loss or weight loss goals because they are adopting techniques based on little or no fact whatsoever. Here’s where Liar Liar Pants On Fire comes in. I have taken it upon myself to debunk some of the greatest fitness and weight loss lies that exist today. Now just so we are crystal clear... I am not going to reel off some rhetoric about what ‘I’ think you should be doing, or why ‘my’ theories are better than others when it comes to achieving results. No. This is not a he said / she said type of approach. Over the next 20 odd pages I am going to demonstrate to you real scientific evidence that reveals why the current crop of fitness myths are exactly that... MYTHS. We’ll go over studies that have had significant investment from reputable research institutions and will hopefully put you on the straight and narrow when it comes to these monstrous weight loss fibs.
  • 3. If, after you have read this report you would like a bit more information on the topic of weight loss, we have much more of this sort of info at our website and blog www.bellyfatformula.com so don’t be afraid to come and check it out. Right, its time to get started. Aaron
  • 4. CONTENTS INTRODUCTION 2 5 LIE #2 - WEIGHT TRAINING MAKES YOU MUSCLE BOUND 9 LIE #3 - LONGER WORKOUTS ARE BETTER FOR LOSING WEIGHT 11 LIE #1 - SNACKING LEADS TO WEIGHT GAIN LIE #4 - CARBOHYDRATES ARE THE ENEMY OF YOUR WAISTLINE 13 LIE #5 - CARDIO IS THE KEY TO LOSING EXCESS FAT 15 AN INTRODUCTION TO THE BELLY FAT FORMULA 18 RESEARCH CITATIONS 20
  • 5. OK, here we go. Time to crack into it. We’ll kick things off with some discussion on the hot topic of snacking and weight gain. WEIGHT LOSS LIE NUMBER 1. SNACKING LEADS TO WEIGHT GAIN. Snacking has got a bad rap, that’s for sure. Why’s that? Well hopefully that’s reasonably obvious. Too much snacking or snacking on unhealthy foods can easily result in overconsumption of calories, leading to the accumulation of body fat throughout your body. Pretty straight forward right? A review completed by McCrory, Suen & Roberts back in 2002 looked at specific eating behaviors that might be contributing to weight gain. They were trying to make light of the fact that over 60% of US adults were classified as overweight or obese in 1999, compared with only 47% back in the late 70s and early 80s. Data from the United States food supply gave them some insight as it demonstrated a gradual increase in energy intake since 1970 and it appeared that the adult weight gain was mainly caused by an overconsumption of food energy. McCrory, Suen & Roberts attributed changes in snacking patterns as one of a number of key influences facilitating this overeating behavior. They reported that American adults were snacking more often and on more energy dense foods. The review detailed that the average number of daily snacks consumed had increased from 1.1 in 1977-78 through to 1.6 in 1995. Their research also reported that food intake was 25% higher in snackers when compared with those that don’t chow down between meals. So... we’ve just outlined that individuals are snacking more resulting in an overconsumption of daily calories and a positive energy balance (therefore storing excess food energy as fat). OK, so I know what you are thinking. How is this helping my argument that snacking leading to weight gain is a big fat LIE? Good question. One of the main reasons snacking has got a bad reputation is because of WHAT we are snacking on. The problem is in the food choices we are making not the snacking itself. Think cookies, chips or crisps, candy, chocolate bars. Yes, they can taste great. I’ll admit it. But they are doing nothing for your waistline.
  • 6. They are energy dense, highly processed and can result in rapid weight gain. However, snacking in between meals does not need to lead to weight gain. In fact there is a school of thought that says snacking or grazing will actually help you burn more calories. Now you’re interested I bet! How does this work then? Many nutritionists recommend you should consume 5-6 smaller meals a day, instead of 3 larger meals. I agree with this approach and in fact we go into much more detail on how and why you should adopt this strategy at www.bellyfatformula.com. But while we are talking about it here, there are a couple of key reasons we (and many other nutritionists and fitness experts) advocate a mini meal eating plan. The first key reason is that eating more frequently will increase your metabolic rate. Each time food is consumed your body is required to go to work breaking it down. This stimulates your body’s metabolic processes and actually means an increase in the volume of calories you burn. So the theory goes that by eating smaller meals, more regularly, you’ll maintain your metabolism in an elevated state - and burn more calories overall than if you consumed fewer, larger meals. The phenomenon of stimulating your metabolic processes through eating is known as the Thermic Effect of Feeding (TEF). There have been various studies into meal frequency, TEF and the effect on weight loss. Several observational and interventional studies going as far back as 1964 support the notion that frequent eating patterns are linked to weight loss or lower body fat levels. Hejda & Fabry (1964) observed 89 males between 30 and 50 years of age. They reviewed 2 week diet records alongside body weight and skinfold measurements. The group of subjects that ate less than 4 meals per day had significantly greater body mass and skinfold averages than those with a higher meal frequency (greater than 5 meals per day). A 2003 study on 251 males and 248 females ranging between 20 and 70 years demonstrated similar findings. Ma et al collected dietary and physical activity recalls over a 12 month period. After adjusting for age, sex, physical activity and total energy intake - the researchers concluded that those with
  • 7. meal frequencies of four or more per day had a significantly lower obesity risk than subjects adopting a less frequent eating pattern. Further, Le Blanc, Mercier & Nadeau completed an experiment on dogs that proved four small meals demonstrated a higher thermogenic response than a larger meal with the same total calories as the 4 meals. Now I assume those reading this book are not actually dogs... so the more relevant part here is that they repeated a similar study on human subjects in 1993 where participants were fed either one large meal of 653 calories versus 4 smaller meals of 163 calories 40 minutes apart. Their conclusion? Increasing the number of meals increased thermogenesis and fat utilization. Good news. There are a bunch of other research studies we could go into that report similar findings but I am sure you get the picture. Now before we go into the second key reason for increasing your meal frequency, I want to touch on a point I made earlier. While meal frequency is important - calorie control is more important. Don’t use increased meal sittings as an opportunity to increase your calories... as the increased thermogenesis won’t save you if you are over eating on calories or eating the wrong types of foods. OK, the second key reason I (and many others) advocate a higher meal frequency is that it wards off hunger. Increasing meal frequency appears to help decrease hunger and improve appetite control. That is so long as you are avoiding the common pitfall of excessive or unhealthy snacking and the associated overconsumption of calories. A study by Smith, Gall, McNaughton, Blizzard, Dwyer & Venn looked at the effects of skipping breakfast on cardio metabolic health. Their findings, whilst not specifically relating to increasing meal frequency, certainly support the notion that eating more frequently can ward off hunger and ensure that you make healthier food choices. The study started way back in 1985 when a sample of Australian kids reported whether they ate breakfast before school. Fast forward about 20 years to 2004-6 and 2184 participants completed a meal frequency chart. Diet quality and a variety of other nutrition and health measures were analyzed. The result? The research group found that skipping brekkie was associated with generally unhealthy behaviors, poorer diet, higher BMI (body mass index) and cardio metabolic risk factors. At a basic level - when breakfast was not eaten - breakfast skippers report higher daily intakes of fat, cholesterol and overall food energy.
  • 8. WEIGHT LOSS LIE NUMBER 2. WEIGHT TRAINING MAKES YOU MUSCLE BOUND. Liar! Yes, I have heard this a lot. If you lift weights you start to get muscles bulging from everywhere. Massive arms and shoulders, rock hard abs, big glutes... There is a common misconception that you must avoid weight training at all costs. I hear the body building community collectively sigh... ‘if only’. Now it is fair to say that this weight loss myth is one that is harbored much more by the ladies than the men. Ladies, please don’t worry. Lifting weights is not going to make you big and ‘bulky’. Why am I so sure? Well firstly, it is difficult to put on muscle bulk. Even if you are deliberately trying to build muscle size! Pop down to any gym and you will see a bunch of scrawny looking lads pumping weights endlessly without managing to increase their muscle size significantly. The images you have in your mind of big bulky men and women are no doubt from body building magazines. These are individuals who have dedicated their entire life to increasing muscle size through extensive and specific training and have strong genetic support for muscle building that most of us just don’t possess. In particular women are at a massive disadvantage if the goal was ever to increase muscle size. Why? Well basically because they have about onetenth the testosterone of males, and testosterone is a key component in the muscle-building process. So hopefully we have set the record straight on adding muscle size / bulk... For the majority of us weights are actually a key ingredient in unlocking your fat burning potential. Weight training will not build large muscles - it will increase your strength and provide shapely lean muscles and the sexy body you are after. The main reason weight lifting is a good option for fat loss is because it boosts your metabolic rate both over the short term as well as in the long
  • 9. run. In the hours after an intense weight-lifting session you will experience an increase in metabolic rate and calorie burning. What’s more, weight training will help you maintain your total volume of lean muscle mass, creating a permanent increase in your fat burning metabolism. OK, that sounds fair enough... but prove it I hear you say... Kreamer, Volek et al published a study in the Medicine & Science in Sports & Exercise Journal in 1999 that looked at the influence of exercise training on physiological and performance changes with weight loss. Their 12 week study took overweight men and assigned subjects to one of 3 groups - diet only, diet plus aerobics and finally diet, aerobics & weights. Training was 3 times per week, starting at 30 minutes and ramping up to 50 minutes towards the end of the study period. So what happened? Glad you asked. Well, firstly the diet group lost 14.6 pounds of excess fat. Not bad you say right? Surprisingly the aerobic group actually only lost one more pound than the diet only group - which basically meant that aerobic training didn't provide any significant increase in fat loss over the diet only subjects. So what about the weight training group then? The weight training group lost 21.1 pounds over the 12 weeks. Yep, that’s 44% more than the diet only group and 35% more than aerobics only. The addition of resistance training rapidly accelerated the fat loss for the participants in this group. Further support for the notion of weight training for fat loss was demonstrated by Van Etten et al in their 1997 study into the effects of weight lifting on energy expenditure and physical activity, at the University of Limburg in the Netherlands. The 18 week study demonstrated weight lifting students increased the average daily metabolic rate of participants by a substantial 9.5% concluding that “weight training can be applied as an effective and safe adjunct to exercise based weight-control programs.” Hopefully the naysayers and doubters are starting to realize that weight training is a must when looking to lose weight. The key is to make sure you are completing the RIGHT type of weight training.
  • 10. WEIGHT LOSS LIE NUMBER 3. LONGER WORKOUTS ARE BETTER FOR LOSING WEIGHT. Clear the evening schedule. It’s gym night. Are you a slave to the gym? Do you believe there is really no point going unless you commit at least an hour or so plugging away at your selected exercise pursuit. This is common. However, I have some good news for you. You don't need to spend hours in the gym... If you want to lose weight, you can reap truly remarkable results in a very short amount of time. 20-30 minutes really is sufficient. Have you heard the saying work smarter not harder? Well in the case of losing weight - smarter is harder... not longer. Intensity is the key to your weight loss results. Not only will shorter workouts adopting a higher intensity mean less time in the gym or out pounding the roads - what we now know is that the intensity of exercise matters most when preventing weight gain or removing excess weight. So where is the scientific proof then? Thought you might say that. First lets turn to the Scandinavian Journal of Public Health and a study by researchers at the University of Copenhagen. The researchers studied 60 overweight Danish men for a period of 13 weeks. Half of the subjects completed vigorous exercise for 30 minutes a day. This included either jogging, cycling or cross training. The remainder of the participants completed an hour’s exercise every day. Once the study period was completed, the researchers discovered something interesting. The group that exercised for the shorter period - half an hour - actually lost more weight than those exercising for longer (7.9 lbs vs 6 lbs). Dr Astrid Jespersen, one of the authors of the study, was excited that the findings could help encourage people who normally struggle with exercising. She also commented: “The subjects in the test group that exercised the least talked about increased energy levels and a higher motivation for exercising
  • 11. and pursuing a healthy everyday life.” “In contrast, the men who exercised for one hour a day, after training felt exhausted, demotivated and less open to making a healthy change.” Need some more proof? Research from the KG Jebsen Centre of Exercise in Medicine (from the Norwegian University of Science & Technology) also supports the notion that shorter periods of exercise can kick start your fat loss efforts. Researchers took 2 dozen overweight men who underwent 10 weeks of training. What sort of training? Well they had the participants complete 4 minute vigorous exercise bursts 3 times a week during the study period. The training was running on a treadmill at a speed that elevated their heart rate to near its maximum capacity (90%). That’s not much training is it? No it’s not. But the research team illustrated a 10 percent increase in the body’s oxygen uptake (a measure of fitness) as well as small decreases in blood pressure and glucose measures. So what am I trying to tell you? Well this study has indicated that just 12 minutes of high intensity exercise may be enough to keep you fit and healthy! Now, I do advocate shorter, more intense sessions as the best approach when it comes to weight loss - although I am not 100% sure that 12 minutes a week is quite enough to start to drive away excess fat stores! However the research is encouraging none the less. The sessions we detail in The Belly Fat Formula are all focused on minimizing the time spent exercising, whilst ensuring they are designed for maximum fat loss. 20 to 30 minutes really is sufficient to get the fat loss benefits you are after.
  • 12. WEIGHT LOSS LIE NUMBER 4. CARBOHYDRATES ARE THE ENEMY OF YOUR WAISTLINE. Is is a popular belief that carbohydrates are public enemy number one when it comes to losing excess fat. I am sure you will have heard it bandied about ... carbs promote fat storage and therefore must be banished! Cries of no carbs after 6pm or obsession with low carb or even no carbohydrate diets are all too common. These low carbohydrate diets became a major health maintenance and weight loss trend in the late 90s and early 2000s. And while the obsession with these diet regimes has perhaps waned a little - there is still a major fixation on cutting carbs from daily eating patterns. Low carb diets or cutting back on carbs is popular because it results in what appears to be a quick loss of weight on the bathroom scales. How does this happen? Well, your muscle and liver cells hold a large amount of water and glycogen (stored glucose - used for energy). It is the depletion of water and muscle glycogen that you are actually seeing in the initial stages of a carb restricted diet. Not fat loss. Remove or severely reduce carbs in your diet at your peril! Carbs are an essential element in your daily nutrition and the ideal fuel for many of your body’s most important functions. For instance, carbs supply you with the energy needed for your muscles, central nervous system and even your brain. In fact... carbohydrates are actually a low calorie food. That’s right - only 4 calories per gram. The trouble with carbs starts when you get carried away with oversized portions and high GI sources. When this happens your body (thanks to insulin peaks and troughs) kicks into a vicious rhythm of binge eating on simple carbohydrates. The trick to eating carbs is eating the right types of carbs - and not overdoing the total calories in your diet. I go into a lot of detail in the BFF Book on the best types of carbs to eat to drive weight loss, the volume of carbs, as well as chatting about important information like the Glycemic Index and how this is a great starting point when it comes to carb selection. Make sure you have a nosy if you are still a bit in the dark on carb sources. OK, so we have said that severely restricting carbs or putting odd limitations around carbohydrate consumption are typically unnecessary when it comes to weight loss...
  • 13. Scientific evidence time again! I would have thought by now you would just take my word for it! Back in 2002, Bowman et al completed a survey study (published in the Journal of the American College of Nutrition) on 10,014 adults comparing low carbohydrate diets against high carbs. The study correlated carb intake against body mass index and other measurements in the diet. Now its important to say that this was not a diet per se - but more of a study into the nutrition habits of free living adults in the US. The participants included adults 19 years and older and separated them into 4 groups - very low, low, moderate and high carbohydrate - based on the percentage of their total energy derived from carbohydrates. So what did these researchers find out? Its good news really - well, if you like carbs anyway. They found that the the high-carbohydrate diets were lower in total calories and energy density than the other 3 diets. The high-carbohydrate group ate more low-fat foods options, grain products and fruits. Adults eating a high-carbohydrate diet were more likely to have body mass index values below 25 - which are considered to be within the healthy weight range. They concluded that high carb diets were not only nutritious but may be adopted for successful weight management.
  • 14. WEIGHT LOSS LIE NUMBER 5. CARDIO IS THE KEY TO LOSING EXCESS FAT. You need to lose weight. You know that exercise is an important component in getting rid of your excess body fat. The question is - what is the most effective exercise to help you shift those unwanted pounds? Should you be undertaking weight training, cardio exercise or perhaps both? Good question. If you listen to many of the so called fitness ‘experts’ out there then you could be forgiven for thinking the key to unlocking your fat burning is cardio. A huge amount of weight loss advice still revolves around slow boring cardio exercise - on the treadmill, stationary bike, elliptical trainer... you get the idea. Many a trainer will wax lyrical about the importance of training in the ‘fat burning zone’, or will discuss how low to medium intensity cardio burns more calories. I am sure this train of thought is not news to anyone. In fact a recent weight loss study from Duke University over an 8 month period actually demonstrated that aerobic exercise burned four times more weight than resistance training. There I go again right... making a case for the counter argument! Not so fast compadre. It’s not quite that simple. Don’t pop the weights bench on eBay just yet. Let’s look at the Duke University research in a bit more detail as there is more to it than meets the eye. The Duke study, which appears in the Journal of Applied Physiology, split 234 overweight participants into 3 specific groups. Group one were resistance trained - leveraging a range of machine based isolation exercises. Group two exercised using aerobic training using regular pieces of cardio equipment including bikes, treadmills and elliptical machines. Number three... you guessed it... they had a combination of both aerobic and weight training. OK, let’s touch on the result. 8 months later the aerobic only group were deemed most successful as they lost 3.8 pounds of body weight including 3.6 pounds of fat. The weight training only group actually gained 2.3 pounds of lean body mass and lost only 0.57 pounds of fat mass. So the aerobics group lost over 5 times the fat mass of the resistance training group including a greater
  • 15. loss of the ever dangerous visceral belly fat. So that about wraps it up right? Case closed? Ah... not quite yet. Let’s dive a bit deeper into the Duke study. It is fair to say that the headline ‘aerobic exercise trumps resistance training in weight loss’ has been plastered everywhere since the findings were revealed. However, there are some alarming inadequacies to the Duke research that I wanted to elaborate on. Firstly - The overweight subjects in the ‘most successful’ aerobics group only lost about 4 pounds of fat after a full 8 months. Now this should start ringing alarm bells. With proper program design, shouldn't you be able to lose a lot more excess fat than 4 pounds in 8 months? The answer is yes. You should. Any effective fat loss program, performed correctly, should be able to deliver a much greater degree of fat reduction over an 8 month period. Particularly taking into account that the subjects were considerably overweight at the commencement of the research. In fact the sensible eating and exercise strategies in The Belly Fat Formula target a manageable 1-2 pounds of fat reduction each WEEK. Achieving this sort of weight loss through a well designed weight loss program is not uncommon. So now you are forced to ask questions of the effectiveness of the aerobic training program that subjects were undertaking, as well the type of dietary intervention that was included in the study. The volume of fat loss is what I would consider to be minimal (even negligible) for such a long intervention and perhaps illustrates that none of the 3 groups demonstrated effective weight loss during the period of the study. Question 2. The study references subjects completing a range of machine based resistance exercises. No experienced trainer in his or her right mind in this day and age would prescribe a weight loss program that comprised solely or predominantly machine exercises. Full body, free weight exercises that engage a much greater percentage of muscle and that elicit a stronger metabolic and fat burning response are a much more appropriate medium for fat burning. Further questions need to be asked about the design of the resistance training program and its impact of the overall results of the study. I am sure that many individuals have read the Duke study and have probably taken heart from the fact the exercise protocols they are subscribing to are reported to induce fat loss. When in fact regular low to medium intensity
  • 16. exercises such as jogging, biking or walking may not necessarily lead to significant and ongoing weight loss. On the other hand, weight training using training protocols effectively designed to increase lean muscle mass and to drive ongoing increases to your fat burning metabolism can produce greater and more sustainable fat loss. Let’s look at that now. The first piece of research I want to chat about is a resistance training study completed by Purdue University researchers. Their research study looked specifically at the impact of resistance training and dietary protein on weight loss / muscle development. There are a few key learnings for those engaging in resistance training programs. The really interesting part of this study is that they didn’t just take a bunch of subjects who had experience in weight training or were ‘typical‘ gym goers. The researchers took 36 older men and women - with an average age of 61 years no less! They had these ladies and gentlemen complete resistance and strength training 3 times a week for 12 weeks. Sessions included 3 sets of approximately 8-12 repetitions per exercise with 6 primary and 2 additional exercises completed. And the results? Well the results might surprise a few of you. These 50-70 year olds gained an average of 4 pounds of lean muscle mass and lost more than 4 pounds of body fat. What can we learn from this study? Well a few things really. Firstly, it is never to late to start weight training. And secondly (and more relevant to this article) weight training is extremely effective in assisting with fat loss, regardless of your state in life or the level of experience you have with this type of conditioning. An unrelated study that looked at body composition and strength changes in women was published in the Medicine and Science in Sports and Exercise journal. The research was completed by the Department of Kinesiology at McMaster University in Canada. Now it probably pays to make you aware that the purpose of this study was to determine the impact of milk on gains in lean mass and reductions in fat mass. Not what we are specifically talking about I know! However, again
  • 17. there are a bunch of really interesting aspects of this study that are relevant to the cardio training debate. The first key point is that none of the participants in this intervention completed any cardio whatsoever. The 12 week study had subjects exercising 5 days per week and monitoring their body composition changes throughout. Those involved in this study were an average of 23 years old (a lot younger than our last weight training group!) with a body mass index of 26.2 - which is deemed to be overweight. The participants completed heavy whole body resistance exercise throughout the period of the study... SO what happened? Thought you would never ask! The study resulted in strength gains, lean muscle gains, and importantly losses in overall fat mass. In fact the ladies lost 3.5 pounds of fat during the 12 weeks of training while gaining 4.2 pounds of lean mass at the same time. The results highlight that resistance training is an effective approach to support favorable body composition changes in women.
  • 18. SKEPTICAL? Here is your chance to take advantage of a risk free trial of the Belly Fat Formula where you will discover how to blast away your excess belly fat in just 14 days. BUT WAIT…TRY IT OUT FIRST, SEE THE BELLY FAT DISAPPEAR, AND THEN DECIDE Risk Free Trial? I am going to let you try out the Belly Fat Formula and the free bonuses for less than a fiver. For a full 21 days you can trial the Belly Fat Formula, our sensible eating strategies and proven fat burning workouts. The risk free trial involves a paltry $4.95 processing fee for full access to the complete product. The Belly Fat Formula usually costs $39.95, but you can begin the 21 day risk free trial for just $4.95. If you are happy with the formula then you will be billed for the remaining $35.00 at the end of your 21 day trial period. You have got absolutely nothing to lose with this trial offer. Don’t like the program, or don't think it works for you? You can ask for your money back. But I suggest once you get started with the Belly Fat Formula you will find that our fat burning program is extremely simple to understand and use, and more importantly... it gets results! It won’t matter if you are a member of a gym or simply looking to train at home using minimal equipment, or even just your own bodyweight. Still a bit nervous? Don’t worry, the Belly Fat Formula also comes with an unconditional 60 day money back guarantee. That’s right, if you are not satisfied, we will give you your money back. We are so confident that you will be stoked with the Belly Fat Formula and the results you achieve we are willing to provide you a guaranteed - no questions asked refund. Click here to download your $4.95 Full Access Belly Fat Formula Trial Offer
  • 19. Please note: This is a downloadable ebook program. You won’t receive a package in the post. Once you order the program you can get started on your new body in just a matter of minutes. Yours in health & fitness Aaron Stone Author: Liar Liar Pants On Fire The Belly Fat Formula www.bellyfatformula.com
  • 20. CITATIONS McCrory, M., Suen, V., & Roberts, S. 2002. Biobehavioral influences on energy intake and adult weight gain. Journal of Nutrition, 132 (Suppl.), 3830S–34S. Hejda S, Fabry P: Frequency of Food Intake in Relation to Some Parameters of the Nutritional Status. Nutr Dieta Eur Rev Nutr Diet 1964, 64:216-28. Ma Y, Bertone ER, Stanek EJ 3rd, Reed GW, Hebert JR, Cohen NL, Merriam PA, Ockene IS. Association between eating patterns and obesity in a free-living US adult population. Am J Epidemiol. 2003 Jul 1;158(1):85-92. LeBlanc J, Mercier I, Nadeau A. Components of postprandial thermogenesis in relation to meal frequency in humans. Can J Physiol Pharmacol. 1993 Dec;71(12):879-83. Kylie J Smith, Seana L Gall, Sarah A McNaughton, Leigh Blizzard, Terence Dwyer, and Alison J Venn. Skipping breakfast: longitudinal associations with cardiometabolic risk factors in the Childhood Determinants of Adult Health Study. 2010. American Society for Nutrition. Kraemer WJ, Volek JS, Clark KL, Gordon SE, Puhl SM, Koziris LP, McBride JM, TriplettMcBride NT, Putukian M, Newton RU, Häkkinen K, Bush JA, Sebastianelli WJ. Influence of exercise training on physiological and performance changes with weight loss in men. Med Sci Sports Exerc. 1999 Sep;31(9):1320-9. Van Etten LM, Westerterp KR, Verstappen FT, Boon BJ, Saris WH. Effect of an 18-wk weight-training program on energy expenditure and physical activity. J Appl Physiol (1985). 1997 Jan;82(1):298-304. S. Gram, J. Bonnelycke, M. Rosenkilde, M. Reichkendler, P. Auerbach, A. Sjodin, T. Ploug, A. Jespersen, B. Stallknecht. Compliance with physical exercise: Using a multidisciplinary approach within a dose-dependent exercise study of moderately overweight men. Scandinavian Journal of Public Health, 2013. Shanthy A. Bowman, PhD and Joseph T. Spence, PhD (2002). "A Comparison of LowCarbohydrate vs. High-Carbohydrate Diets: Energy Restriction, Nutrient Quality and Correlation to Body Mass Index". Journal of the American College of Nutrition 21 (3): 268– 74. Iglay HB, Thyfault JP, Apolzan JW, Campbell WW. Resistance training and dietary protein: effects on glucose tolerance and contents of skeletal muscle insulin signaling proteins in older persons. American Journal of Clinical Nutrition. 2007 Apr;85(4):1005-13. Josse AR, Tang JE, Tarnopolsky MA, Phillips SM. Body Composition and Strength Changes in Women with Milk and Resistance Exercise. Med Sci Sports Exerc.
  • 21. L. H. Willis, C. A. Slentz, L. A. Bateman, A. T. Shields, L. W. Piner, C. W. Bales, J. A. Houmard, W. E. Kraus. Effects of aerobic and/or resistance training on body mass and fat mass in overweight or obese adults. Journal of Applied Physiology, 2012; 113 (12).