In the current marketing scenario, having a website is essential for any business. Online presence has become essential in the wake that every business is having one...

1. Link Building Strategy For a New Website
In the current marketing scenario, having a website is essential for any business. Online presence has
become essential in the wake that every business is having one. If you want to keep your business ahead
in competition, do not waste time in having a website and using link building services for channeling
more visitors on it.
Especially after the Google updates, it has become essential that the strategy you adopt for promotion
of your website should be legitimate. This is the reason why Google and other search engines are
keeping a vigil eyes especially on new websites to see what kind of linking and promotional strategies
they adopt. Here is a list of things that you should do for effective link building strategy.
Have a professional website
The first step is to have a professionally designed website. If you have a good, fully functional website
then your website will get natural links by itself. The first thing to take care about web design is its
functionality. Make sure that all the links are functioning properly and every page is accessible with the
buttons provided. Secondly, the navigation of your website should be seamless. Every search engine
gives preference to a website that gives favorable browsing experience to its visitors.

2. The navigation of your website should be such that a person can be able to reach any part of the site
within 2 to 3 clicks. Thirdly, make sure that if you are providing online sale, then all of the components
are working properly. The basic principle is that you will get natural links if your users are having a good
experience on your website.
Provide a website map
If you want to have both inbound and external links it is necessary to have a site map. It not helps the
users but also help search engines to index your website. With a site map you can do inbound linking so
that the users do not face problem in reaching from one part to other. Also with inbound links you can
efficiently connect and correlate all the parts of your website. You can link all the pages in your website
to the home page under various categories so that the user does not have to waste time when he wants
to visit a particular part of your website.
Go for press release
Press release or PR can be used to announce your web presence, a new product that you launch, your
profits, apologies and just about anything that looks like news and you want your readers to know.
Make sure that you write a formal and impactful piece of news. However the most important thing is
the platform on which you post the news. The platform should be trusted source of news and have huge
readership. You can provide links to your website in the press release so that when a visitor reads the
PR, you get huge readership. This will increase your brand value and people will naturally link to you if
they find your website impressive and informative for the user.

3. Hire a professional company for link building
There are many companies that provide link building service. The company will help you in getting
external links and bring more visitors to your website. It is essential to note that the strategies that your
link building company adopts are authentic and legitimate. Here are a few things that you should for in a
link building company
Uses legitimate ways
After search engine updates like Google Penguin update it is essential that you do not resort to
unnatural links. Such links make your website vulnerable to be penalized by search engines. Chances are
that they may even block your website. This can be detrimental to your business reputation and brand
value.
Does not promise overnight results
A slow strategy for link building is considered to be the best one. It looks natural to the search engines
and thus improves your website reputation with the engines. A professional seo company that offers too
good to be true results is definitely going to use black hat practices attracting punishment from search
engines. The best strategy is to go slow for first three months and then start increasing the frequency of
external links.
There are many link building companies on the internet. It is your responsibility to research well before
zeroing in on to the best one. You can use testimonials and reviews to check the credibility of the
company.