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Mobile fragmentation, fact or myth?

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Mobile fragmentation, fact or myth?

  1. 1. Fragmentation in mobile design m yt ho r fa ct? Puzzle perspective by jugbo - http://www.flickr.com/photos/jugbo/366748612/
  2. 2. hardware Hardware Store by John McNab - http://www.flickr.com/photos/johnmcnab/5758738799/
  3. 3. by mikek http://www.flickr.com/photos/mikek/6816067326/
  4. 4. by mikek http://www.flickr.com/photos/mikek/6810557770/
  5. 5. by mikek http://www.flickr.com/photos/mikek/6997113043/
  6. 6. by mikek http://www.flickr.com/photos/mikek/7043782841/
  7. 7. by mikek http://www.flickr.com/photos/mikek/7068344451/
  8. 8. by mikek http://www.flickr.com/photos/mikek/6875178758/
  9. 9. by mikek http://www.flickr.com/photos/mikek/6830525152
  10. 10. by mikek http://www.flickr.com/photos/mikek/7024324235/
  11. 11. http://www.mobiledia.com/phones/nokia/6810/photo-1.html
  12. 12. http://n-gageaplicationdownload.blogspot.co.uk/
  13. 13. http://www.mobiledia.com/phones/nokia/6810/photo-1.html
  14. 14. It’s a box by tim caynes - http://www.flickr.com/photos/timcaynes/5408753242/
  15. 15. Screen resolutions of the 681,900 Android devices using opensignalmaps http://opensignalmaps.com/reports/fragmentation.php
  16. 16. hardware fragmentation? fa ct Hardware Store by John McNab - http://www.flickr.com/photos/johnmcnab/5758738799/
  17. 17. development Development in Docklands by Destinys Agent - http://www.flickr.com/photos/destinysagent/2664658912/
  18. 18. Fragmentation challenges have been a key topic of discussion in mobile industry circles since Java ME started proliferating in 2004-5. Developer Economics 2011, created by Vision Mobile
  19. 19. SymbianOS Android Mobile OSs in Bulgaria (Dec 08 - Apr 12) iOS BlackBerry OS 80% 70% 60% 50% 40% 30% 20% 10% 0% Dec 2008 Jan 2009 Feb 2009 Mar 2009 Apr 2009 May 2009 Jun 2009 Jul 2009 Aug 2009 Sep 2009 Oct 2009 Nov 2009 Dec 2009 Jan 2010 Feb 2010 Mar 2010 Apr 2010 May 201 http://gs.statcounter.com/
  20. 20. SymbianOS Android Mobile OSs in Bulgaria (Dec 08 - Apr 12) iOS BlackBerry OS Nov 2010 Dec 2010 Jan 2011 Feb 2011 Mar 2011 Apr 2011 May 2011 Jun 2011 Jul 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011 Jan 2012 Feb 2012 Mar 2012 Apr 2012 http://gs.statcounter.com/
  21. 21. Developing across the top three or four mobile platforms (iOS, Android, Symbian and Blackberry) reaches just over 20% of the devices sold on average. Developer Economics 2011, created by Vision Mobile
  22. 22. Brew Series40 Symbian iOS Android many hundred 275 150 350 millions million million million Blackberry WP Bada WebOS Meego 80 9 12 tons of small OSs million million million http://communities-dominate.blogs.com/brands/2012/05/mobile-services-beyond-messaging-excellent-tns-global-survey-reveals-tons.html
  23. 23. development environment and its own app store. The next table shows how much the major smartphone platforms differ. LANGUAGES & ENVIRONMENTS Platform Authoring language Dev Environment App store Android Dalvik Android Development Tool Android Market C and C++ (NDK) Plugin for Eclipse WebViews Other IDEs, e.g., IntelliJ, Netbeans. Visual Studio Bada C++ (proprietary Bada IDE based on Eclipse Samsung Apps extension) CDT and JSDT (JavaScript HTML, CSS, JS Development Tools) Blackberry C/C++ QNX Momentics IDE Blackberry App World Tablet OS Java Eclipse plug-ins Android Player Standard IDE & Webworks HTML5, CSS, tools JavaScript Blackberry J2ME MIDP 2.0 Eclipse plug-in Blackberry App World OS HTML WebWorks SDK iOS Objective C Mac with Xcode App Store WebViews Symbian C++ Carbide C++ IDE Ovi Store Qt Windows C#, VB.NET Visual Studio and Microsoft Windows Phone Marketplace Phone Silverlight framework tools such as Expression XNA framework Blend source: VisionMobile research Cross-Platform Developer Tools 2012, created by Vision Mobile
  24. 24. The next table lists over 50 cross-platform tools by technology approach, authoring language and deployment format (web vs. native). MAJOR CROSS-PLATFORM TOOLS & APPROACHES Vendor (Tool) Technology approach Authoring language Deploym. format Adobe (AIR) Runtime Actionscript Native, Hybrid Adobe (Flex) SDK addition to AIR MXML Native, Hybrid Ansca Mobile Runtime Lua Native (Corona) Antenna Software HTML5, CSS and Runtime Hybrid web apps (Mobility Studio) JavaScript Antix Labs (Antix Runtime C/C++ Native Games) Appcelerator HTML5, CSS and Runtime Native apps (Titanium) JavaScript Web-to-native wrapper WYSIWYG, HTML, Application Craft Web apps, Hybrid (PhoneGap) Javascript, CSS, jQuery Runtime (Mobius) Web-to- HTML5, CSS and AppMobi native app wrapper Web apps, Hybrid JavaScript (PhoneGap) Web-to-native app wrapper HTML5, CSS and Backelite (BKrender) Web apps, Hybrid (PhoneGap) JavaScript DHTMLX Touch JavaScript framework HTML5, CSS, JavaScript Web apps Didmo (Magmito) App Factory WYSIWYG Web apps, Hybrid
  25. 25. (TotalCross) JavaScript framework, Web- The M Project HTML5, CSS, JavaScript Web apps, Hybrid to-native app wrapper Unity Technologies C# .NET, JavaScript and Runtime Native (Unity) Boo Unreal (Unreal Runtime UnrealScript Native Engine) Uxebu (Aparrat.io, Frameworks, Web-to-native HTML5, CSS, JavaScript Hybrid Storage.js ) app wrapper UXplus (Aqua WYSIWYG, JavaScript, Runtime Native Platform) C++ JavaScript Framework, Web- Wink to-native wrapper HTML5, CSS, JavaScript Web app (PhoneGap) Wix Mobile App factory WYSIWYG Web app Xamarin (Mono Source code translator, Touch, Mono for C# .NET Native Runtime Android) Java Bytecode, .NET .Net, Java or Ruby XMLVM Source code translator CIL, JavaScript, Bytecode Python, Obj. C C++ Zipline Games App factory, Runtime (for Lua Native (Moai) Lua script) source: VisionMobile research Cross-Platform Developer Tools 2012, created by Vision Mobile The full list of 100 cross-platform tools that we have tracked as part of our research appears below.
  26. 26. Spiderweb by jk079 - http://www.flickr.com/photos/jk079/5236562439/
  27. 27. Digital madness by ric_k - http://www.flickr.com/photos/ric_k/2545124107/
  28. 28. development fragmentation? fa ct Development in Docklands by Destinys Agent - http://www.flickr.com/photos/destinysagent/2664658912/
  29. 29. design
  30. 30. content What the user has in a digital experience: 1) information and 2) the potential of doing something with this information Arturo Toledo, User Experience Designer (WP Design Studio) http://ux.artu.tv/?p=240 actions
  31. 31. Input screen Content Content Content screen screen screen Content Input screen screen Content Input screen screen
  32. 32. Input screen Content Content Content screen screen screen Content Input screen screen Content Input screen screen
  33. 33. Input screen Content Content Content screen screen screen Content Input screen screen Content Input screen screen
  34. 34. Input screen Content Content Content screen screen screen Content Input screen screen Content Input screen screen
  35. 35. content What the user has in a digital experience: 1) information and 2) the potential of doing something with this information Arturo Toledo, User Experience Designer (WP Design Studio) http://ux.artu.tv/?p=240 actions
  36. 36. Input screen A A A Content Content Content screen screen screen A Content Input screen screen A Content Input screen screen
  37. 37. A Input screen Input screen A A A Content Content Content screen screen screen A A Content Input screen Input screen screen A A Content Input screen Input screen screen
  38. 38. A Input screen Input screen A A A Content Content Content screen screen screen A A Content Input screen Input screen screen A A Content Input screen Input screen screen
  39. 39. A Input screen Input screen A A A Content Content Content screen screen screen A A Content Input screen Input screen screen A A Content Input screen Input screen screen
  40. 40. A Mailboxes A Folder list A A A Edit New message Message list message list A A A Move Message A
  41. 41. G G Write Search Sign in Sign up Home Connect Discover Me Tweet Settings Details Me Switch a/c Connect Retweeted Favourited Followed you you you Lists Tweet Saved DMs Drafts Lists Profile searches Tweet Profile Lists New list Tweet Profile Edit profile List details Edit list Retweeted Favourited Profile Tweets Following Followers Favourites Blocked Lists by by Tweet Profile
  42. 42. Applications A Input screen A A A Content Content Content screen screen screen A A Content screen Input screen A A Content screen Input screen
  43. 43. Applications A Input screen A A A Content Content Content screen screen screen A A Content screen Input screen A A Content screen Input screen
  44. 44. Applications A Input screen A A A Content Content Content screen screen screen A A Content screen Input screen A A Content screen Input screen
  45. 45. Applications A Input screen A A A Content Content Content screen screen screen A A Content screen Input screen A A Content screen Input screen
  46. 46. Applications A Input screen A A A Content Content Content screen screen screen A A Content screen Input screen A A Content screen Input screen
  47. 47. The switcher test Step 1 - Go to one app Step 2 - Open the apps switcher Step 3 - Go to a different app Step 4 - Press the back button Where are you now?
  48. 48. app structure
  49. 49. app structure
  50. 50. app structure
  51. 51. activity
  52. 52. activity
  53. 53. activity
  54. 54. app structure both activity
  55. 55. 1
  56. 56. 2
  57. 57. 3
  58. 58. 4
  59. 59. 5
  60. 60. 6
  61. 61. 7
  62. 62. 8 9
  63. 63. M Y T H design fragmentation?
  64. 64. Commonplace means familiar, and for your audience, familiarity leads to efficiency and ease - exactly what most folks want from an app (...) Novices in particular benefit from interfaces that use icons and controls they’ve seen elsewhere. Tapworthy - Designing Great iPhone apps, J. Clark
  65. 65. There’s a lull in the industry right now (...) If anything, Apple has an interest in maintaining the status quo. So does everyone else. http://www.mobileindustryreview.com/2012/05/the-facebook-phone- why-its-good-news-for-the-industry.html
  66. 66. technology has radically changed how we live, but the underlying cultural philosophies that drive aesthetic and visual fashion have remained largely unchanged for 20 years (...) perhaps Apple’s digital recreations of things we know and love is simply a sign of the times? http://www.fastcodesign.com/1669879/can-we-please-move- past-apples-silly-faux-real-uis
  67. 67. with every new smartphone subscription we take another tiny but discrete step towards a networked world dominated by powerful corporations that can (...) control the speed of technological innovation to a pace that is convenient for them rather than determined by the creativity of hackers and engineers. http://m.guardian.co.uk/technology/2012/jun/03/john-naughton-smartphone- revolution-cost?cat=technology&type=article
  68. 68. disruption in mobile design will come from third party services or won’t come at all.
  69. 69. disruption in mobile design will come from you or won’t come at all.

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