1.
Unit
B324:
Production
Portfolio
CROSS
MEDIA
PROMOTION
Your
next
piece
of
coursework
will
require
you
to
create
marketing
for
a
brand
new
music
artist
BUT
I’m
sure
you’re
aware
by
now
that
before
you
create
a
product
you
need
to
research
and
plan!
This
task
will
allow
you
investigate
an
existing
music
artist
and
look
at
how
they
are
marketed.
Choose
music
artist
from
above
and
complete
the
following
tasks,
your
findings
must
be
presented
in
a
PowerPoint.
1. Biography
–When
was
your
artist
born?
Where
do
they
come
from?
When
did
they
first
get
interested
in
music?
How
were
they
discovered?
When
did
they
get
signed?
What
record
label
did
they
get
signed
to
first?
And
what
record
label
are
they
signed
to
now?
2. Record
label
–
Find
out
about
the
record
label
they
are
signed
to
–
what
music
do
they
produce?
What
other
artists
are
signed
to
that
record
label?
Are
they
a
big
or
small
company?
Do
they
do
anything
else
apart
from
making
music?
3. What
genre
of
music
does
the
artist
make?
What
are
the
codes
and
conventions
of
this
genre?
(e.g.
typical
traits
or
dress
codes)
What
kind
of
audience
typically
likes
this
genre
and
why?
4. Find
out
their
discography
5. What
do
you
think
are
the
codes
and
conventions
(KEY
INGREDIENTS)
of
a
CD
cover
6. Find
one
CD
cover
for
your
artist
and
use
denotation
and
connotation
to
analyse
the
cover
7. Find
a
music
video
from
every
early
in
the
artists
career
one
from
the
middle
and
one
recent
one
what
can
you
say
about
how
their
image
may
have
changed,
how
does
their
image
reflect
their
music?
8. Find
the
website
for
the
artist
–
take
print
screens
what
seems
to
be
the
key
features
on
the
website?
How
do
you
think
it
helps
market
the
artist
and
appeal
to
their
fans?
9. How
do
these
music
promos
market
the
artist
and
project
their
image?
• http://www.youtube.com/watch?v=fkEz2ir4i0g
• http://www.youtube.com/watch?v=V_RD2139sV0
• http://www.youtube.com/watch?v=uDdh6sBmKWQ
10. Complete
tasks
1
–
8
for
an
artist/band
of
your
own
choice
-­‐
HOMEWORK